Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Advertising and Public Relations Online Course provided by Swayam is a 4 credit course focusing on the aspects of advertising and public relations. The course is taught by Padmini Jain of Indira Gandhi National Open University and it discusses the techniques and tools related to public relations and media planning.
The Advertising and Public Relations Certification Course helps students get a thorough idea of the theories and models of advertising, its structure, functioning and applications. It helps students understand how persuasive information functions and reaches a wider audience in multiple ways. It is an apt course for students trying to explore the world of sales and marketing.
The Advertising and Public Relations Training Course is taught with the help of self-instructional learning material and e-books wherein the assessments will be based on assignments and quizzes. The course covers important aspects of marketing and advertising that will help students to build a successful career in the future.
The Highlights
- Certificate of completion
- Postgraduate level course
- 4 credits
- 16 weeks and 4 modules
- 120 hours of study
- Video lectures by experts
- Audio podcasts
- Self-instructional learning material
- E-articles or books
- Weekly quizzes
- Discussion forum
- Online assignments
- Basics of advertising
- Techniques and tools of PR
Programme Offerings
- 16-Weeks Duration
- 4 Credits
- 4 modules
- video lectures
- Certificate of completion
- Audio Podcasts
- Self-Instructional Learning Material
- E-Articles
- E-books
- Weekly quizzes
- discussion forum
- Online assignments
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
Eligibility Criteria
If you have completed graduation or if you are pursuing graduation, you can apply for this course.
Certificate Qualification Details
Your final assessment will be based on weekly quizzes and assignments.
What you will learn
After you complete the Advertising and Public Relations Certification Course, you will learn about the following topics:
- Theories and models of advertising
- Evolution of advertising and public relations
- The steps involved in brand management
- Structure and features of ad agency
- Account, campaign and media planning
- Tools and techniques related to PR
- Crisis communication strategies
- The notion of corporate social responsibility
Admission Details
Follow the steps given below to enroll in the Advertising and Public Relations Course:
Step 1: Click on the URL given below -
https://onlinecourses.swayam2.ac.in/cec21_ge05/preview.
Step 2: Click on the sign-in/register option situated at the top right side corner of the page.
Step 3: When the new window opens, type your username, password and email id to create a new account.
Step 4: You will get a verification code on the registered email address.
Step 5: Verify your credentials and complete the application process.
The Syllabus
Theories, Models and Appeals in Advertising
Understanding the Target Audience
Strategic Planning and Brand Management
- Ad Agency: Structure & Functions
- Account Planning and Client Servicing
Research and Campaign Planning
- Ideation and Copy Writing
- Media Planning
History and Evolution of PR
Tools and Techniques for PR
- Writing for Public Relations
- Process, Research & Evaluation
- Crisis Communication
- Financial & Trade Communication
Corporate Identity & Image Management
Corporate Social Responsibility
Instructors
IGNOU Frequently Asked Questions (FAQ's)
The course is assessed through the marks obtained in online quizzes and assignments.
No, the course does not provide any placement assistance.
Yes, the course is a postgraduate level course that can be applied by students who have completed graduation or those who are pursuing graduation.
The course requires students to give a total of 120 hours of study, that is, approximately 7 to 8 hours per week.
The course is provided by Indira Gandhi National Open University.
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