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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

IIM Lucknow Executive Programme in Sales & Marketing by Times Professional Learning is an extensive course that blends modern knowledge, techniques, tools, and techniques applied in Marketing and Sales functions. The trainers for the course are the significant teachers from IIM Lucknow. The duration of the programme is 10-months, in which the students will come across the theoretical concepts and their application in practical characteristics of the business.

Through this programme, the participants will be skilled in various concepts of Sales and Marketing that are applicable in every business for its growth and sustainability. It will also develop substantive knowledge, conceptual abilities, and analytical skills of the participants. The instructor will not only focus on traditional terms and techniques of marketing but they will also teach about the current terms like digital marketing, SEO, Social media ROI, Web analytics, etc.

The Highlights

10 Month course duration
Online classroom sessions
3 Days Campus Visit Session
Certification from IIM Lucknow
MDP Alumni Status post completion of programme

Programme Offerings

Exercises
group discussions
real-life case studies
Lectures
360-degree View

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

Fee details for the IIM Lucknow Executive Programme in Sales & Marketing are given below –

GST of 18% is applicable.
Boarding, Course Material, & Lodging during the campus stay is included in the total fees.
Payment can also be made in Instalments.

IIM Lucknow Executive Programme in Sales & Marketing Fees Details

Head	Amount in INR
Programme Fee	Rs. 2,47,500/- + taxes

Eligibility Criteria

Work Experience

To apply for IIM Lucknow Executive Programme in Sales & Marketing course, the candidate should be a marketing and sales professional with work experience of a minimum of 4 years.

The Candidate should also have a working knowledge of PowerPoint and Microsoft Office

Education

The candidate applying for this programme can be a Graduate who has secured a minimum of 50% in graduation.

Certification Qualifying Details

The candidates would be evaluated through assignments, project report, quiz, and exercise. A candidate is eligible for a certificate of completion, only if he/she has an attendance of at least 75% which is the minimum requirement for the completion of the training successfully. They will not get the certificate of completion in case of failing in two or more courses.

What you will learn

Marketing skillsSEO skillsDigital marketing skillsKnowledge of Web Analytics

After completing the IIM Lucknow Executive Programme in Sales & Marketing course successfully, the participants will become capable of creating strategies and smart structure of marketing & sales.
They will understand applications of various concepts and principles of marketing & sales in the business world.
They will gain the confidence to estimate the Contribution Margin of every business in Marketing & Sales.
Participants would easily apply the techniques & tools of social media marketing and digital marketing for the growth and success of the business.

Who it is for

Sales ManagerSocial Media ManagerBusiness AnalystSales RepresentativeMarketing Manager

IIM Lucknow Executive Programme in Sales & Marketing by Times Professional Learning offers training to the following individuals -

SEO Specialist
Advertising Coordinator
Web Producer
Brand Manager
PR Manager
Analysts
Sales Executives
Digital Marketing Director
Sales Managers

Admission Details

To get IIM Lucknow Executive Programme in Sales & Marketing admission, follow these steps:

Step 1: Click https://timestsw.com/course/iim-lucknow-executive-programe-in-sales-marketing/

Step 2: Click on ‘Apply now.

Step 3: Start the application process and fill in the details.

Step 4: Choose the method of payment.

Step 5: Enter the card details and finally click on ‘Make Payment’.

Step 6: A course confirmation letter will be sent to the email address of the candidate and he/she can pursue the course.

The Syllabus

Introduction to Marketing Management

Understanding the marketing environment
Sales vs marketing
Holistic marketing concept
Market analysis and Porter’s model
STP strategy

Understanding your Consumers

Motivation
Learning
Attitude
Information Processing
Personality Traits

Marketing Research and Analytics

Marketing Research Process
Problem Formulation
Research Design and Methodology
Data Analysis

B2B Sales and Marketing

B2B buying process
Salesforce enablement and development
Key account management
B2B marketing in the digital age

Channel Design and Distribution Management

Channel Design Conflicts and Issues
Evaluating, motivating and controlling channel members
Distribution strategies
Differences in the urban and rural distribution
Optimising distribution channels

Brand management through IMC

Fundamentals of branding
Branding architecture
Choosing a marketing communications mix
Structuring an IMC campaign
Brand equity

Strategic planning for competitive advantage

The role of marketing and strategy in the overall corporate planning process.
How different functions of marketing viz, product, price, sales, distribution, and promotion can be applied practically
Making the leap from a subjective marketing performer to effective strategic marketing performance
Building customer-centric strategies
Sustainable marketing practices

Digital and Social Media Marketing

Search Engine Optimisation (SEO)
Advertising on the Internet (PPC, PPM)
Social media marketing
Social media ROI, e-mail marketing, and Web analytics

Retail Management

Fundamentals of Retail
Retails Formats
Merchandising
Location & Layout
Omnichannel strategies

Leadership & soft skills

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: Who are the instructors for this course?

The trainers of this course are the prominent teachers from IIM Lucknow.

2: Who should attend IIM Lucknow Executive Programme in Sales & Marketing course?

The course would be ideal training for professionals who are involved in the field of sales and marketing. The candidate can apply for this course irrespective of their educational background but they should have interest and working experience of at least 4 years as a sales and marketing professionals.

3: What different ways are adopted to train the candidates?

Due to COVID-19, the course would be conducted over a Direct-to-Device platform, where candidates can access e-lectures. Once the situation is getting better, the training will be conducted at the selected centers.

4: What is the duration of this course?

The course will run for 10-months.

5: On what basis the candidates would be given the verified certificates?

The participants who will have a minimum of 75% of attendance will be given a Certificate of Successful Completion from IIM Lucknow. The candidates with attendance of less than 75% would only get a Certificate of Participation.

6: Who will help in clarifications of doubts and queries?

The candidate would get access to IIM Lucknow’s LMS that will help them to approach the faculty in case of any queries or doubts during the course.

7: What if any application gets rejected?

In case the application of a participant gets rejected by IIM Lucknow, the Processing Fee i.e. INR 10,000 will be refunded.

8: Is there a minimum criterion or pre-requisite to apply for this course?

The candidate should be a graduate with a minimum of 50% of marks and should have a working experience of a minimum of 4 years as a marketing and sales professional.