Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
This programme enables participants to assess and comprehend the challenges in today’s market landscape and make better management decisions. The programme also provides a broader understanding of the interrelation between sales and marketing and other business functions.
The Executive Programme in Sales and Marketing (EPSM) aims to provide a basic understanding of contemporary approaches to growing businesses with various stakeholders in an effective manner. This 1-year long programme is an integration of lectures and case studies that will help you understand the role of a sales manager and efficiently lead your team.
Through the Executive Programme in Sales and Marketing certificate course by IIM Calcutta, you will gain an in-depth understanding of the conceptual framework of the field. it will help you understand the fundamentals of development and channel design. Individuals who wish to pursue a career in this field will find this programme extremely beneficial. Read this guide to learn further details about the programme.
The Highlights
- Offers interactive lectures
- Offers case studies
- Offers quizzes and assignments
Programme Offerings
- Case Studies
- Interactive lectures
- quizzes
- assignments
- Capstone Project
- aptitude skill training and development.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Calcutta |
The fees for the course Executive Programme in Sales and Marketing (EPSM) is -
| Head | Amount in INR |
| Course Fees | Rs. 4,30,000/- + (Applicable Taxes) |
Eligibility Criteria
Screening and selection will be done solely by IIMC.
Work Experience – Participants should have a minimum 2 years of work experience.
Education – Applicants should be graduates with a score of at least 50 per cent.
What you will learn
After the completion of the Executive Programme in Sales and Marketing certificate course by IIM Calcutta you will have learned to :
- Assess and comprehend the ever-changing business scenario and accordingly provide strategic solutions.
- Gain an understanding of the Customer and Market Orientation for Business Success.
- Comprehend the conceptual framework and core concepts of sales and marketing and their interrelation between other business functions.
- Understand the role of a sales manager and lead your team efficiently and effectively
- Understand the fundamentals of management decisions and channel design.
- Gain a wider perspective about the sector-specific issues in marketing of FMCG Industries, Pharmaceutical, Industrial products, Banking and Financial Services.
Who it is for
The Programme is specially designed for individuals wishing to pursue a career in Sales & Marketing.
Admission Details
To download the application form and other details about admission, visit
https://www.iimcal.ac.in/ldp/executive-programme-sales-and-marketing-epsm
Application Details
To apply for the Executive Programme in Sales and Marketing certificate course by IIM Calcutta, please follow the steps mentioned below:
Step 1: Visit: https://www.iimcal.ac.in/ldp/executive-programme-sales-and-marketing-epsm
Step 2: Select the Executive Programme in Sales and Marketing certificate course by IIM Calcutta and proceed
Step 3: Fill the application form and submit the documents
Step 4: IIM Calcutta will screen the profiles of the candidates
Step 5: You are ready to join the programme
The Syllabus
- Module 1: Fundamentals of Management
- Module 2: People Skills for Sales & Marketing Professionals
- Module 3: Marketing Management
- Module 4: Marketing Research & Marketing Analytics
- Module 5: Managing Products, Services and Brands
- Module 6: Consumer Behavior
- Module 7: Pricing Decisions
- Module 8: Integrated Marketing Communications & Digital Marketing
- Module 9: Marketing Strategy Simulation
- Module 10: AI & ML for Marketing
- Module 11: Introduction to CRM
- Module 12: Sales & Distribution, Retailing & E-Commerce
- Module 13: B2B Sales and Marketing
- Module 14: Basic Negotiation Skills for Sale