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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video Based	Weekends

Course Overview

This programme enables participants to assess and comprehend the challenges in today’s market landscape and make better management decisions. The programme also provides a broader understanding of the interrelation between sales and marketing and other business functions.

The Executive Programme in Sales and Marketing (EPSM) aims to provide a basic understanding of contemporary approaches to growing businesses with various stakeholders in an effective manner. This 1-year long programme is an integration of lectures and case studies that will help you understand the role of a sales manager and efficiently lead your team.

Through the Executive Programme in Sales and Marketing certificate course by IIM Calcutta, you will gain an in-depth understanding of the conceptual framework of the field. it will help you understand the fundamentals of development and channel design. Individuals who wish to pursue a career in this field will find this programme extremely beneficial. Read this guide to learn further details about the programme.

The Highlights

Offers interactive lectures
Offers case studies
Offers quizzes and assignments

Programme Offerings

Case Studies
Interactive lectures
quizzes
assignments
Capstone Project
aptitude skill training and development

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Calcutta

Executive Programme in Sales and Marketing (EPSM) Fee Details

Programme fee

Rs.4,20,000 + (applicable GST)

Eligibility Criteria

Screening and selection will be done solely by IIMC.

Work Experience – Participants should have a minimum 2 years of work experience.

Education – Applicants should be graduates with a score of at least 50 per cent.

What you will learn

Marketing skillsSales skills

After the completion of the Executive Programme in Sales and Marketing certificate course by IIM Calcutta you will have learned to :

Assess and comprehend the ever-changing business scenario and accordingly provide strategic solutions.
Gain an understanding of the Customer and Market Orientation for Business Success.
Comprehend the conceptual framework and core concepts of sales and marketing and their interrelation between other business functions.
Understand the role of a sales manager and lead your team efficiently and effectively
Understand the fundamentals of management decisions and channel design.
Gain a wider perspective about the sector-specific issues in marketing of FMCG Industries, Pharmaceutical, Industrial products, Banking and Financial Services.

Who it is for

EntrepreneurSales ManagerMarketing ManagerDigital Marketing ExecutiveMarket Research AnalystDigital Marketing ManagerWeb MarketerAffiliate MarketerEmail Marketer

The Programme is specially designed for individuals wishing to pursue a career in Sales & Marketing.

Admission Details

To download the application form and other details about admission, visit https://www.hugheseducation.com/executive-programmes/certificate-course-sales-and-marketing

Application Details

To apply for the Executive Programme in Sales and Marketing certificate course by IIM Calcutta, please follow the steps mentioned below:

Step 1: Visit: https://www.hugheseducation.com/executive-programmes/certificate-course-sales-and-marketing

Step 2: Select the Executive Programme in Sales and Marketing certificate course by IIM Calcutta and proceed

Step 3: Fill the application form and submit the documents

Step 4: Hughes team will verify the documents

Step 5: IIM Calcutta will screen the profiles of the candidates

Step 6: You are ready to join the programme

The Syllabus

Module 1: Fundamentals of Management
Module 2: People Skills for Sales & Marketing Professionals

Module 3: Marketing Management
Module 4: Sales & Distribution Management
Module 5: Marketing Research and Analytics
Module 6: Services Marketing

Module 7: Pricing Decisions
Module 8: Consumer Behavior
Module 9: B2B Sales and Marketing
Module 10: Marketing Communications
Module 11: Digital Marketing
Module 12: Marketing Strategy Simulation and Conclusion

Instructors

IIM Calcutta Frequently Asked Questions (FAQ's)

1: How are the classes conducted?

There are interactive Lectures– immersive lectures with case studies and practical demonstrations. In addition, you will also have regular assignments that will help you understand the practical aspect of sales and marketing and also help in the task of self-audit.

2: What is the duration of the course?

Executive Programme in Sales and Marketing certificate course by IIM Calcutta will be taken by IIMC faculty over 1 year. The classes are conducted through online platform twice a week (Thursday- 6.45-9.45pm / Sunday- 3.30-6.30pm).

3: What are the prerequisites for the course?

Applicants need to have a graduation or post-graduation degree and minimum of 2 years of work experience.

4: Can a sales management graduate enrol for the course?

Yes, Executive Programme in Sales and Marketing certificate course by IIM Calcutta has been specially designed for sales management professionals to help them excel in their field of work.

5: What is the selection process?

Screening and selection is done by IIMC and the selection of candidates depends on the discretion of the college.