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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

In today’s competitive business ecosystem, sales and marketing are critical factors for generating higher revenue. The Executive Programme in Sales & Marketing aims to equip you with the important skills to thrive in this fast-paced business environment. The Indian Institute of Management (IIM), Indore, offers the Executive Course in Sales & Marketing in collaboration with Times TSW. The programme will teach you how to manage and develop integrated marketing communications.

During the Sales & Marketing executive programme by IIM Indore, you will learn the methods and tools of digital marketing and brand management. The teaching method includes a blend of live online lectures, project work, assignments, case discussions and term papers.

The Sales & Marketing certification course also includes a three-day campus immersion at IIM Indore. Throughout this 12-month-long programme, you will understand important topics like branding, sales channels and logistics. You will also know about the end-to-end procedure of new product development.

The Highlights

12-months course
An offering of IIM Indore
LDP programme type
3-day campus immersion
IIM Indore Executive Education Alumni Status
Live online lectures
Weekly sessions
Instructor-led learning
Certification available

Programme Offerings

12-months training
Extensive curriculum
Digital learning platform
3-day campus immersion
Offered by IIM Indore
Case Studies
assignments
weekly classes
project work
Live video lectures
Instructor-led learning
A shareable certificate

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

The total payable fee for the Sales & Marketing executive course is Rs.2,40,000. You will also need to pay applicable GST.
You can pay the course fee in four installments.

Eligibility Criteria

Work experience of at least two years is compulsory for enrolling in the Sales & Marketing executive training. Plus, you must have a diploma (10+2+3) or a two-year master’s degree or a bachelor’s degree in any stream with at least 50% aggregate marks.

What you will learn

Marketing skillsSales skills

After the completion of the Sales & Marketing syllabus, you will be able to:

Learn about creating a value proposition and marketing mix
Keep up with the latest and upcoming trends in marketing and sales to comprehend the ever-changing consumer market
Understand consumers and what encourages buying behaviour
Assess brand-building techniques and marketing communications

Who it is for

The Sales & Marketing online course by IIM Indore is beneficial for:

Senior-level marketers who want to upgrade themselves according to the contemporary marketing trends
Mid-level marketers who want to develop a deeper knowledge of sales, operations, and marketing
Individuals who want to kick-start their marketing and sales career by learning about marketing mix, evolving brands, market trends, buying behaviour, etc.

Admission Details

Step 1 – Open the IIM Indore Executive Programme in Sales & Marketing webpage by clicking the link - https://timestsw.com/course/iim-indore-executive-programme-in-sales-marketing/

Step 2 – Click on the ‘Apply Now’ button near the top of the page. An application form will appear on your screen.

Step 3 – Enter your details and verify the One-Time Password (OTP).

Step 4 – Proceed to the payments gateway by clicking the ‘Submit & Pay’ button. Now pay the specified processing charges to apply for the Sales & Marketing online programme.

IIM Indore will evaluate your overall profile before providing final enrolment in the course.

Application Details

The application form for the Sales & Marketing training requires you to enter your first and last name, country, email address and phone number.

The Syllabus

Analysing Marketing Environment
Segmentation
Targeting
Positioning
Forecasting and Demand Measurement
Creating Marketing Plan

Importance of Marketing Research
Marketing Research Process

Factors Affecting Consumer Behaviour such as Cultural, Social, and Personal
Understand Consumer Buying Decision Process

Challenges in Developing New Products
Development Process: From Ideas to Concept to Strategy

Brand Positioning
Brand Equity
Branding Strategy

Understanding Pricing
Consumer Psychology and Pricing
Pricing Methods
Adaptive Pricing

Social Media Marketing
Word of Mouth Marketing
Mobile Marketing

Growth Strategies
Product Life Cycle Marketing Strategies

Role of the Sales Force
Role of Selling within Marketing
Managing and Controlling the Sales Force
Sales Performance

Sales Budgets & their Uses
Techniques of Forecasting
Importance of Accurate Forecasts
The Sales Forecasting System

Strategic Channel Choices
Types and Classification of Channels
Structure of Marketing Channels
Channel Coordination
Channel Conflict
The Dynamic Nature of Channels

Logistics
Distribution System Design
Wholesalers
Retailers
Managing Distribution Channels
Physical Distribution & Logistics

Role of Marketing Communications
Understanding Marketing Mix
Developing Effective Communications
Emerging Trends in Marketing

Unique Characteristics
Customer Participation in Services
Professional Services
Managing Service Quality & Customer Experience

Introduction
Organisational Buying Behaviour

Instructors

IIM Indore Frequently Asked Questions (FAQ's)

1: Which institute accredits the Sales & Marketing executive course?

The Indian Institute of Technology (IIM), Indore, accredits the Executive Programme in Sales & Marketing.

2: What are the class timings?

There will be classes every week on Sundays. The timings for the First session: 02:30 p.m. to 03:45 p.m. The timings for the Second session: 04:00 p.m. to 05:15 p.m. And Third session*: 07:00 p.m. to 08:15 p.m.

3: When does the Executive Programme in Sales & Marketing start?

Applicants can check the details of the course by visiting the official website.

4: What is the minimum attendance required?

It is compulsory to have a minimum of 75% attendance in the Executive Programme in Sales & Marketing.