Question : Case Study:
FreshFlavors Restaurants introduces a new menu item and offers customers a free taste test during launch week. What sales promotion technique is being employed?
Option 1: Premiums
Option 2: Free Samples
Option 3: Price Bundling
Option 4: Coupons
Correct Answer: Free Samples
Solution : The correct answer is b) Free Samples.
Offering customers a free taste test of a new menu item is a classic example of providing free samples to generate interest and encourage trial of the new product. Free samples are an effective way to introduce a new product and get potential customers to experience it firsthand, ultimately driving future sales. Premiums, price bundling, and coupons are distinct sales promotion techniques that involve different incentives or strategies.