Question : Case Study:
FreshFoods Supermarket offers a "Buy One, Get One Free" deal on select grocery items. Which sales promotion technique is being employed?
Option 1: Price Bundling
Option 2: Coupons
Option 3: Price Discrimination
Option 4: Premiums
Correct Answer: Price Bundling
Solution : The correct answer is (a) Price Bundling.
"Buy One, Get One Free" (BOGO) is a type of price bundling, where customers receive an additional item at no extra cost when they purchase one item at the regular price. Price bundling involves combining multiple products or services together at a reduced price, encouraging customers to buy more and creating value for them. Coupons, premiums, and price discrimination are distinct sales promotion techniques with different strategies and incentives.