Question : Case Study:
FreshHome Furnishings offers customers the opportunity to participate in a contest and win a complete room makeover. What sales promotion technique is being used here?
Option 1: Rebates
Option 2: Sweepstakes
Option 3: Trade Shows
Option 4: Price Bundling
Correct Answer: Sweepstakes
Solution : The correct answer is (b) Sweepstakes.
A sweepstakes involves a contest where participants have a chance to win prizes through a random drawing. In this case, customers are given the opportunity to participate in a contest for a chance to win a complete room makeover, making it a sweepstakes promotion. Rebates, trade shows, and price bundling are different sales promotion techniques with distinct strategies and incentives.