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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text Based

Course Overview

Jaro Education's Digital Strategy and Marketing Analytics course is a 9-months executive programme by IIM Nagpur, designed especially for working managers and executives looking to upskill. It's delivered via interactive virtual lectures and one campus immersion at the course end. 

Since the Digital Strategy and Marketing Analytics certification syllabus covers core digital marketing trends and techniques in-depth, you can develop and hone contemporary marketing competencies and strategic thought post-training as a working executive.

Besides, Jaro Education offers multiple delivery models for the Digital Strategy and Marketing Analytics training, including case-based discussions, workshops, assignments, and more. But, most importantly, the programme offers hands-on marketing simulation exercises for a holistic understanding. 

Classes for the training are conducted only on Sundays from 6 PM to 9 PM via HD virtual sessions. At last, the Digital Strategy and Marketing Analytics certificate you receive upon completion will help you display your credentials and make you future-ready. 

The Highlights

  • Case study-based learning 
  • A certificate of completion
  • 9-months programme 
  • Learn from industry experts
  • Blended learning 
  • One campus immersion programme
  • Personal mentoring
  • Faculty consultation
  • Hands-on experience 
  • Digital Markstrat simulations 
  • PG certificate and alumni status from IIM Nagpur

Programme Offerings

  • Blended training
  • 9-months course
  • Expert instructors
  • PG Certificate
  • personal mentoring
  • Case study-based learning

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Nagpur
  • 18% GST charges will apply to the total programme fee.
  • You have two options to pay the Digital Strategy and Marketing Analytics course fee: lump sum or instalment. 
  • To apply, you'll also need to pay an application fee of Rs. 2,,006.

PG Certificate Programme in Digital Strategy and Marketing Analytics fee structure 

FeeAmount
Total programme feeRs. 2,25,000 + 18% GST
Application feeRs. 2,006 + 18% GST 



Eligibility Criteria

The prerequisites for joining Digital Strategy and Marketing Analytics programs include a minimum of three years of work experience and a graduation degree from any recognised national/international university with a 50% aggregate score. 

Further, IIM Nagpur will award you a certificate of completion on successfully finishing the 9-month coursework for the Digital Strategy and Marketing Analytics training. 

What you will learn

Analytical skillsDigital marketing skills

After finishing Jaro Education's Digital Strategy and Marketing Analytics course, you will have mastered skills such as:

  • Strategic marketing tactics
  • Marketing skill simulation
  • Cutting-edge digital marketing techniques and trends
  • Functional and analytical understanding of digital marketing strategies
  • Contemporary strategic marketing competencies
  • Marketing analytical techniques

Who it is for

Any working executives looking to upskill their marketing competencies and skills can benefit from the Digital Strategy and Marketing Analytics training course by Jaro Education. 


Admission Details

Step 1: Start the admission process for the Digital Strategy and Marketing Analytics online course here: https://www.jaroeducation.com/digital-strategy-and-marketing-analytics-course-iim-nagpur/. 

Step 2: You will find a small dialogue box on the webpage. Here, you need to furnish your professional and personal details correctly.     

Step 3: After submitting the form, the programme expert from Jaro Education will speak to you about the programme in detail.

Application Details

As part of the application process for the Digital Strategy and Marketing Analytics training by Jaro Education, you need to complete a contact form. Provide accurate details of your name, an active email address, phone/mobile number, your current location, and finally, a comment.  

The Syllabus

  • Basics of Digital marketing and analytics
  • Introducing the concept of value in marketing
  • Transformation of Marketing in the digital world

  • Marketing Analytics: Making Sense of Data
  • Capturing Value: Pricing Analytics & Optimization Workshop
  • Gleaning Critical Consumer Insights
  • Contemporary Qualitative Research for consumer insights: Workshop

  • Shifting brand personalities and challenges for communication
  • Integrating the Brand in the communication mix
  • IMC in an increasing machine (AI) integrated environment

  • Market driving versus market-driven – Perspectives as relevant to highly volatile environments

  • Introduction to digital Markstrat: Simulation
  • Introduction to Marketing Strategy
  • Simulation debrief and participant presentation
  • Interim review of the simulation
  • Situation analysis and identification of strategic objectives

  • Participant dissertations’ presentations

IIM Nagpur Frequently Asked Questions (FAQ's)

1: What will be the class timings?

All virtual classes will be conducted on Sundays from 6 PM – 9 PM.

2: Is campus immersion compulsory?

Yes. You need to participate in the 3-day campus immersion at IIM Nagpur mandatorily.

3: Who offers the Digital Strategy and Marketing Analytics course?

IIM Nagpur provides this training course through Jaro Education.

4: I don't have the required work experience. Can I apply?

You must possess at least three years of work experience to apply. 

5: What is the training length?

This is a nine months-long training programme. 

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