Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business.

The Highlights

Course provider Getsmarter
Downloadable resources
University of Cape Town offering
Shareable certificate
10 weeks duration
7-10 hours per week
Split option of payment
Self-paced learning
Online learning
Projects and assessments

Programme Offerings

Self-paced learning
Offline resources
Infographics
online learning
video lectures
quizzes
Live polls
Case Studies

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	UCT Cape Town

Fee type	Fee amount in INR
Marketing course fees	Rs. 66,736 (Incl of all taxes)

The Marketing fees are Rs. 66,736 (Incl of all taxes). Applicants will have to pay the full cost of the training at once or in 3 installments. If the applicant chooses to pay the total fee in 3 installments, a 3% extra admin charge will be added to the total fee cost. The amount of fee can be paid via EFT/Bank transfer or debit/credit card.

Eligibility Criteria

Certification Qualifying Details

To qualify for this certification from Africa’s leading institution, the University of Cape Town, candidates compulsorily finish all the syllabus, weekly modules and submit the assignment, projects, quizzes, and polls in time. The evaluation of candidates is primarily based on a series of projects and assignments included in the course. All the requirements written in the coursebook should be met to qualify for certification.

What you will learn

LeadershipMarketing skillsEntrepreneurial skillsSales skillsHuman Resource Management

After completing the Marketing certification course from the leading institution of South Africa, the University of Cape Town, candidates will learn about the comprehensive marketing plan and gain the ability to implement the plan while staying under a strict budget. Candidates will learn about classic and digital marketing channels along with understanding how to optimise content for different web platforms.

Who it is for

Sales ManagerMarketing Manager

Marketing professionals or anyone who is interested in the field of marketing can join the course.
Entrepreneurs and company owners who want to learn how to promote and advertise their services or products for future development.
Social media managers, marketing managers, content marketers, email marketers, marketing executives, website administrators, and sales consultants who wish to upgrade their traditional marketing skills and experience to utilize it right away in their job or business.

Admission Details

The process of admission in the Marketing online training is easy, candidates must follow the steps written below:

Step 1. Open the course detail page by following the link below

(https://www.getsmarter.com/products/uct-marketing-online-short-course)

Step 2. Find the ‘Register Now’ button and click to proceed

Step 3. Agree with the terms and conditions, and apply the promo code and click the ‘save and continue’ button.

Step 4. Create a profile on the Getsmarter by filling in details

Step 5. Provide billing address information and optional sponsor details

Step 6. Pay the fee and start the online class

The Syllabus

Identify the benefits of a marketing strategy
Define the practice of marketing
Choose the correct ‘P’ according to a product or service marketing scenario
Debate the importance of setting marketing goals and objectives
Investigate the need for a marketing budget
Identify the elements of the ‘Ps’ that make up a brand's marketing mix
Formulate a series of marketing goals for a business

Explain the purpose of a buyer persona
Define market research
Describe the market research process
Argue for a choice of qualitative or quantitative market research tools
Illustrate the difference between qualitative and quantitative research
Create a comprehensive buyer persona
Analyse a set of market research data

Identify the role of a vision and mission statement
Identify the need for a branding strategy
Compare various types of branding strategies for products
Investigate ways of protecting a brand identity
Recommend improvements to various brand identities

Differentiate between the marketing strategies for products and services
Identify the differences between products and services
Assess the value of given product and service marketing plans
Recommend alternative product and service marketing strategies
Choose between wholesalers versus retailers for distribution

Identify the various types of market segmentation
Define market segmentation and its purpose
Contrast the various methods for conducting a competitor analysis
Compile a SWOT analysis for a given business
Illustrate the effectiveness of a SWOT analysis
Predict the impact of various competitors and adjust a marketing strategy accordingly

Choose a marketing channel based on a given scenario
Identify the various available marketing channels
Identify the difference between direct and indirect marketing
Select the correct marketing channels based on a company's marketing goals and budget
Analyse a company's choice of marketing channel about its goals and budget

Describe the characteristics of a good website
Discuss the value of digital marketing
Analyse websites for bad design elements
Choose the role of social media in digital marketing
Evaluate websites and blog copy or content
Create a digital marketing campaign
Distinguish between various types of online advertising and their benefits

Contrast the roles of sales and marketing
Identify the role of sales in a business
Investigate ways in which sales and marketing can work together
Illustrate the sales process

Research the various metrics used in marketing
Explain the need for measuring marketing tactics
Analyse the various tools available to measure marketing success
Measure the effectiveness of different marketing tactics
Apply data to improve a marketing campaign and achieve marketing goals

Illustrate the need for careful budgeting in marketing campaigns
Describe the various elements of a marketing campaign and how they interact
Select channels to include in a marketing campaign based on a given budget
Design a campaign according to a fixed budget
Predict the costs of various marketing channels

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is the basic meaning of marketing?

Marketing is a process and method for developing, conveying, distributing, and exchanging value-added solutions for consumers, partners, clients, and society.

2: What are the 4 types of marketing course ?

The 4 types of marketing are relationship, undercover, scarcity, and cause marketing.

3: What are the 7 Ps of marketing?

The 7 Ps of marketing are price, product, promotion, packaging, place, people, and positioning.

4: What are the 7 Cs of marketing?

The 7 Cs of marketing are cost-effective, connections, customer service, credibility, customer, cash, and close.

5: What are the 7 types of marketing?

The 7 types of marketing are: