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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.
This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.
The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.
The Highlights
- Professional coaching
- Course provider IMD
- Case Studies
- 4-6 hours per week
- Online learning
- 8 weeks duration
- Project application
- Video lectures
- Peer review
- Exercises
- Discussion forums
Programme Offerings
- Case Studies
- Certification
- online learning
- video lectures
- Projects
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IMD |
Marketing Strategy in the Digital Age Online Fee
Course | Fee |
Marketing Strategy in the Digital Age Online fees | CHF 2,950 |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Marketing Strategy in the Digital Age online certification, learners must finish the learning materials and program modules; After completing the course modules will and attending the online classes, candidates will get an IMD completion certificate.
What you will learn
After completing Marketing Strategy in the Digital Age online certification course, Candidates will understand how digital is altering business and offering new ways of interest to consumers and explore five routes centred on utilizing digital to develop value propositions that disrupt the competitive game. Candidates will get real and practical insights, ideas, and lessons that they can apply to their setting and company.
Who it is for
- Mid to senior-level marketers such as marketing managers, CMOs, product development managers, and brand managers.
- Digital natives who are overlooking the strategic part of value generation.
- R&D leaders, managers, and commercial managers who want to grasp how marketing is being transformed in the digital environment.
Admission Details
To get admission in the Marketing Strategy in the Digital Age Online program, follow the steps mentioned below:
Step 1. Visit the official IMD course page by following the link given below (https://www.imd.org/msda/marketing-strategy-in-digital-age-online-course/)
Step 2. To start the registration process, click the ‘Apply Now button
Step 3. Generate a profile on the IMD portal and verify your email address
Step 4. Fill in the required details and submit the application
Step 5. Pay the course fee and start the online class
The Syllabus
- Learn about the five pathways for creating value that the Digital House consists of
- Familiarize yourself with the main concept of the “Digital House” and the associated “Driveway” introduced in the program
- Differentiate between the mandatory foundation and the four optional pathways
- Explore various ways of engaging with your customers during different parts of the journey
- Map the customer journey that your company offers to its customers
- Identify gaps and drop-off points and create a memorable moment to offer to customers
- Explore two ways to integrate products from multiple ecosystem partners
- Explore how to use digital to transform customer value through products and partnerships
- Apply the concept of the “next best alternative”
- Assess any market segments that you can identify, reach and serve better
- Identify the critical success factors for building communities and platforms
- Be aware of mistakes that companies make when attempting to reach niche segments and create ecosystems
- Identify the seven channels for generating customer insights
- Use the three digitally enabled methods to generate unique insights on customer needs
- Apply the seven channels for generating customer insights to your context
- Explore areas in your context where the application of AI and analytics can transform the way you segment your customers
- Apply the two segmentation methods to your own context and segment your customer base
- Recognize the five steps of the segmentation process
- Apply a five-step practical model for engaging communities and spreading messages
- Map the different phases of your customer journey and identify content that you can assign at different parts of the journey
- Identify optimal metrics for assessing marketing ROI
- Explore AI, its capabilities, and limitations
- Analyze challenges related to evaluating marketing performance
Instructors
IMD Frequently Asked Questions (FAQ's)
A marketing strategy is a procedure that may help a company boost sales and gain a long-term competitive edge.
The 4 types of marketing strategies are:
- Diversification Strategy
- Market Development Strategy
- Market Penetration Strategy
- Product Development Strategy
The 7 Ps of marketing includes promotion, positioning, price, product, place, people, and packaging.
Customer, cost-effective, cash, credibility, connection, customer service, and close are the 7 Cs of marketing.
The key factors of successful marketing strategies are:
- Promotional tactics
- Segmentation
- Marketing plan
- Targeting
- Evaluation
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