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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Marketing is a part of our everyday lives, irrespective of our passion, education or profession. Good social marketing skills are crucial for providing information and making better decisions as a consumer and as a producer. The Principles of Marketing online course explores the fundamental marketing concepts that can help you demonstrate self-expression via marketing.

The Indira Gandhi National Open University is offering the Principles of Marketing training on the Swayam platform. Candidates can enrol in this undergraduate-level course and complete it in 16 weeks. The course structure includes video lectures, assignments, self-assessments, examples, and discussion forums to enrich the candidates’ knowledge.

Further, the Principles of Marketing syllabus consists of 19 e-texts that the course instructor discusses over 16 weeks. Candidates will gain access to the study material and other reference books after they register. The curriculum covers topics like consumer behaviour, pricing, distribution, the scope of marketing in urban and rural areas, and more.

The Highlights

Course credits
Programme by IGNOU
Online learning
Self-assessments
Discussion forum
Experienced faculty
UG level
Commerce course
16 weeks required

Programme Offerings

Case Studies
Projects
Discussion forum IGNOU course
UG level
16 weeks
experienced instructor
Six course credits offered
online learning
Extensive curriculum
Commerce category

Courses and Certificate Fees

Certificate Availability
no

What you will learn

Candidates who undertake the Principles of Marketing course by IGNOU will gain proficiency in:

Identifying the customers, their wants and needs
Application of marketing concepts
Research aptitude
How to serve and influence customers through the right marketing technique
Developing a sustainable marketing position

Admission Details

Step 1 – The Principles of Marketing online programme is open for admissions. To enrol, click on this link: https://onlinecourses.swayam2.ac.in/nou21_cm01/preview.

Step 2 – Select the option to “Join”, given at the top of the page.

Step 3 – Enter your username and password to log onto Swayam, or use your Microsoft, Google or Facebook ID to do this.

Step 4 – Alternatively, you can create a new account. Click on the “sign up now” option and give some essential details like your username, email ID and password.

Step 5 - Once you receive the verification code on your email, enter it to verify your attempt, and start learning!

Application Details

The Principles of Marketing course by IGNOU does not have any application form aside from the registration process. Candidates need to sign up or log in on the Swayam portal to register. For this, they must provide their username, email and password details or link their Microsoft/Facebook/Google account to Swayam.

The Syllabus

Unit 1: Nature and scope of Marketing
Unit 2: Marketing Environment

Unit 3: Markets and Market Segmentation

Unit 4: Consumer Behaviour

Unit 5: Product, concept and classification
Unit 6: New Product Development

Unit 7: Branding and Packaging
Unit 8: Objectives and Methods
Unit 9: Discount and allowances

Unit 7: Branding and Packaging
Unit 8: Objectives and Methods
Unit 9: Discount and allowances

Unit 7: Branding and Packaging
Unit 8: Objectives and Methods
Unit 9: Discount and allowances

Unit 7: Branding and Packaging
Unit 8: Objectives and Methods
Unit 9: Discount and allowances

Unit 10: Regulation of prices

Unit 11: Channels of Distribution-I
Unit 12: Channels of Distribution-II

Unit 13: Physical Distribution

Unit 14: Promotion Mix
Unit 15: Personal selling and sales promotion

Unit 16: Advertising and Publicity

Unit 17: Services Marketing

Unit 18: Rural Marketing

Unit 19: Emerging issues in Marketing
Unit 20: Emerging issues in Marketing-II

Instructors

IGNOU Frequently Asked Questions (FAQ's)

1: Who teaches this programme?

Dr Anupriya Pandey from IGNOU teaches this course. She has over fifteen years of teaching, research and consultancy experience. She has also conducted national-level Faculty Development Programmes and has provided consultancy services to MSMEs.

2: How many credits does the course provide?

Candidates who complete the Principles of Marketing online course by Swayam can earn six credits.

3: What is the level of study for the Principles of Marketing course by IGNOU?

The Principles of Marketing online training offers an undergraduate level of study in the Commerce category.

4: Which books will be referred to in the Principles of Marketing syllabus?

The course instructor will refer to books like IGNOU SLM, Principles of Marketing and The Essence of Marketing.

5: Is the Principles of Marketing training theoretical-only?

To make the course more exciting for students, there are various interactive sessions and activities like online debates and discussions. Candidates can also learn from presentations and have enthralling discussions via the discussion forum in the Principles of Marketing programme.