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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Crafting and Executing Marketing Strategy course is being offered by the Indian Institute of Management IIM Tiruchirappalli (IIM Trichy). This Crafting and Executing Marketing Strategy course equips participants with strategic marketing insights and tools. Key highlights include focused modules on consumer strategy, pricing, digital integration, and branding. The participants will also benefit from real-world cases, peer learning, and personalised support. For full details and registration. The participants will gain strategic frameworks, execution plans, and implementation skills to drive measurable marketing outcomes. The participants will cover the design, planning, and execution phases of marketing strategy, gaining insight from high-impact sessions, interactive workshops, and peer-to-peer exchange.
The Highlights
- 01 day (Online) + 02 days (In-person) of intensive learning
- Expert faculty
- Case studies
- Comprehensive course materials provided
- Certificate of completion from IIM Trichy
- Comprehensive approach to marketing strategy from conception to execution
Programme Offerings
- Case Studies
- Real-world applications
- Expert Faculty
- Certificate from IIM Trichy
- Comprehensive curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Trichy |
The fees for the Crafting and Executing Marketing Strategy course is :
Fees components | Amount |
Programme Fees | Rs. 39,000/- + GST |
What you will learn
The participants will dive deep into defining target markets and segment positioning using data-driven insights. This Crafting and Executing Marketing Strategy course will guide you to craft cohesive marketing plans that align with company objectives, while evaluating internal strengths and external market dynamics. The participants will gain hands-on experience with execution tools such as pricing models, communication mix, channel selection, and performance mapping. The participants will explore digital strategy integration social, search, SEO, and analytics and develop roadmaps for scaling impactful marketing campaigns.
Who it is for
The target audience for the Crafting and Executing Marketing Strategy course includes: