Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
The Customer-Centric Marketing Strategy certification course has a time span of 12 weeks that can be pursued by the working professionals directly from the provider learning platform of Great learning. The syllabus though has been designed by The Wharton School, University of Pennsylvania, Philadelphia. The participants of this online programme can learn to make better marketing strategies to acquire, and retain customers directly from the well-known faculty teaching at the Wharton School.
The Customer-Centric Marketing Strategy training will prove to be beneficial in the case of driving profitability for the business organizations the students work at. The students will be able to strategize with the help of industry-valued skills gained when it comes to providing better customer experiences, and customer service. Moreover, this certification will help in practical applications of the things learnt as the students get a golden chance to work on capstone projects. These projects are also reviewed, and feedback is shared by the leading industry experts.
The Highlights
- 12 weeks course
- Completion certificate
- 100% online course
- Comprehensive learning
- International course recognition
Programme Offerings
- World-Class Content
- 2 Live Lectures
- Practical Studying
- Hands-on Learning
- Leading Course Faculty
- Dedicated Program Support
- Mentorship
- Personalized feedback
- Self learning
- Capstone Project
- peer learning
- Team-Based Simulations
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | The Wharton School, Philadelphia |
Digital Marketing Certificate Program Fee Structure :
Description | Amount |
Course Fee | US $3,000 |
Eligibility Criteria
Work Experience
- Candidates having work experience in directly managing customers are accepted by Great Learning.
Certification Qualifying Details
- After the entire course including the modules, and the capstone project is complete, the candidates are offered the Customer-Centric Marketing Strategy certification by Wharton Online.
What you will learn
After the Customer-Centric Marketing Strategy certification syllabus, the students will be learning:
- Learn to curate and create successful marketing strategies
- Study about customer acquisition, retention, and then development
- Learn how one can allocate resources for running various marketing strategies
- Study marketing segmentation, and find out the differences between the profitable, and less profitable ones
- Learn to identify the correct strategy of marketing taking into account customer lifetime value
Who it is for
The course accounts for suitable for the working audience having a profile as mentioned below:
- Brand Manager
- Marketing Manager
- Business Manager
- Product managers and product leaders
- Entrepreneurs and CXOs
Admission Details
Step 1: Visit the official website for the Customer-Centric Marketing Strategy classes: https://www.mygreatlearning.com/wharton-marketing-strategy-program-online
Step 2: Then the participants have to complete one simple application form.
Step 3: Next, there is an interview screening call held with the admission director’s office.
Step 4: Only if the application is accepted, then after the offer letter is sent, seat blocking with submission of the fee has to be done by the student.
Application Details
Filling in the application form is pretty simple with the students only having to fill in very basic information that includes name, city, email address, and phone number. Coupled with the basic ones, some professional details have to be incorporated.
The Syllabus
- Case Introduction and Debrief. Students get an introduction to customer-centric marketing as a team.
- Understanding the digital customer
- Customer Journey Mapping in the Digital World
- Digital Marketing Funnel
- Case Study: Leveraging technology to enhance customer experience
- Product-Centric Thinking
- Cracks in the Product-Centric Approach
- Lessons and Legacies of Direct Marketing
- What Is Customer Centricity?
- Living in a Customer-Centric World
- Product-Centric vs. Customer-Centric
- Corporate Valuation from the Bottom Up
- Customer Equity and Classifying Business Settings
- The Netflix Story
- Translation to CLV
- Motivating Problem
- Vodafone Italia Story
- Back to the Motivating Problem
- Predicting Donor Behavior in a Nonprofit Setting
- Using Recency and Frequency Data
- Taking Advantage of CLV
- CLV-Based Tiers
- Tier-Based Tactics
- Case Study: IBM
- Digital Acquisition Channel Strategy: Content Marketing, Search Engine Marketing, Social media Marketing, and Omnichannel Marketing Strategies - AR/VR
- Measuring Acquisition Channel Effectiveness
- Customer Value Drivers
- Customer Satisfaction and Delight
- Shaping Digital Customer Experience
- Switching Costs
- Customer Loyalty
- Direct Customer Acquisition
- Indirect Customer Acquisition
- Internal Influences and CLV
- Customer Acquisition Wrap-Up
- Defining Attrition and Retention
- Consequences of Reichheld’s Conclusions
- Drivers of Customer Attrition
- Forms of Customer Development
- Banking Industry Example
- Customer Development Summary
- Sources of Data in Marketing
- Marketing Experimentation
- Measure and Evaluate ROI
Instructors
The Wharton School, Philadelphia Frequently Asked Questions (FAQ's)
The weekly commitment is that 12 weeks are over.
Usually self-learning videos are there but 2 live sessions are also a part of the teaching method.
The grade sheets are not given to any student.
The faculty’s name is Professor Peter Fader belonging to Wharton Online.
The number of team-based simulations is 2.