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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 11278 | yes | UMD |
The Syllabus
- Overview
- Connect with Your Classmates
- Expand Your Learning
- Product Strategies Overview
- Product Vision
- User Journey Mapping
- Business Modeling
- Setting SMART Objectives
- Understanding Your Customers
- Focusing on the Right Customer
- Building a Customer Profile
- Market Analysis
- Industry Analysis: Porter's Five Forces
- Competition and Differentiators
- Ideas to Action Project (Optional)
- Go- to-Market Strategies Overview
- Marketing vs Go-to-Market Strategy
- Buyer Journey
- Building a Buyer Customer Journey
- Pricing Strategy
- Channel Strategy
- Positioning and Messaging Strategy
- Brand Personality
- Establishing Product-Market Fit
- Ideas to Action Project (Optional)
- Growth Strategies Overview
- Inbound vs Outbound Marketing
- Types of Media
- Marketing Activities
- Connecting Media Types and Marketing Activities
- Social Media Marketing
- Marketing Planning
- Customer Activation
- Landing Pages
- Customer Retention
- Email Activities
- Minimum Viable Product
- Types of Pivots
- Pivot, Persevere, or Pass?
- Ideas to Action Project (Optional)
- What You've Learned
- Expand Your Learning
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