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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 15737yesIIM Bangalore

The Syllabus

  • Welcome Message
  • Navigation in edX
  • Pre-course Survey
  • Meet MK101x Team

  • Week 1 Overview
  • Introduction to Marketing
  • Definition of Marketing
  • Let's Get Interactive
  • Marketing From an Organization's Viewpoint
  • Market Types and Difference Between Marketing and Selling
  • Expert Interviews
  • Wrap-Up of Week 1
  • Graded Assessments

  • Week 2 Overview
  • Introduction to Segmentation
  • Concept of Segmentation
  • Bases for Segmentation
  • Let's Get Interactive
  • Targeting
  • Targeting Strategies
  • Expert Interview
  • Wrap-up of Week 2
  • Graded Assessment

  • Week 3 Overview
  • Introduction to Differentiation
  • Differentiation Parameters
  • Competition
  • Positioning
  • Let's Get Interactive
  • Expert Interview
  • Wrap-up of Week 3
  • Graded Assessments

  • Week 4 Overview
  • Product
  • Product Mix Concepts
  • Brand Decisions
  • Pricing
  • Price Setting
  • Expert Interview
  • Wrap-up of Week 4
  • Graded Assessments

  • Week 5 Overview
  • Distribution
  • Types of Intermediaries
  • Channel Levels and Channel Design
  • Promotion
  • Promotion Mix
  • Promotion mix (Continued)
  • Let us get Interactive
  • Expert Interview
  • Wrap-up of Week 5
  • Graded Assessments

  • Feedback Survey - MK101x

Instructors

Articles

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