International Marketing
International Marketing gives you insights about marketing of products or services outside of domestic or local audience.
Online
8 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.
International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans.
It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.
All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India.
The Highlights
- Provided by IIT Kharagpur
- Online course
- 08 weeks course
- Shareable Certificate
- Interactive Sessions
Important dates
Certificate Exam Date
Start Date : 29 Mar, 2026
Programme Offerings
- video lectures
- Study Materials
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kharagpur |
The International Marketing Certification Fees is nil. It's open for all interested candidates :
Description | Amount |
Course Fees | Free |
Course Fees (with certification) | Rs. 1,000/- |
Eligibility Criteria
Educational Qualification
Candidates appearing or appeared for qualifying exams
Certificate Qualifying Details
E-certificates will be issued to all such participants who have attended the program with minimum 90% attendance and only if average assignment score is greater than 10/25 and final exam score is greater than 30/75, additionally If one of the criteria is not met, you will not get the certificate.
Work experience
Work Experience is not required to get enrolled into this certificate course.
What you will learn
Students enrolling for the International Marketing Certification Course will help students in understanding cultural differences while strategizing International expansion, import export procedures and various modes of payment mechanisms that are a part of international marketing strategy.
International Marketing Training will be useful for the practicing managers who have worked for a long time in domestic marketing and now want to explore a career in international marketing as the International Marketing Certification Syllabus includes diverse topics
After completion of this International Marketing Certification, the learning outcomes includes:
- Learn strategies for entering export markets from extant knowledge and research.
- Apply core theoretical concepts in international marketing
- Find practical solutions to constraints of small businesses.
- Differentiate between the merits of varied solutions in the profession of marketing and business development
- Apply different sources to address problems related to international marketing
- Understand international marketing meaning, types of international marketing and its importance in a company
Who it is for
There shall be good job opportunities if the relevant students apply for International Marketing Online Course:
Admission Details
The admission for the certificate course in International Marketing Certification starts soon and interested students are requested to enroll as soon as possible by following these steps:
Step 1: Visit the official website https://onlinecourses.nptel.ac.in/noc25_mg32/preview
Step 2: Fill up the application form
Step 3: Upload all necessary documents
Step 4: Pay the required fee online if you need a certification
The Syllabus
- EPRG Framework, Driving forces of International Marketing
- Restraining forces of International Marketing
- Challenges
- Factors encouraging standardization
- Adaption
- Relevant macroeconomic terms (GDP, GNP, BoP, BoT, etc.)
- Foreign exchange rates
- Exchange rate
- Theories of International Trade
- Internationalization Theories for Entry Modes
- Cross-cultural sales negotiations
- Implications of Hofstede’s Work
- Methods of payments Bill of Exchange
- Letter of Credits
- INCO Terms
- Trade Barriers
- Customs House agents
- Bill of Entry
- Product Mix
- Standardization & Adaption of the International Marketing Mix
- Product Classifications
- Customer Value Hierarchy
- Pricing decisions Distribution Decisions
- Communication Decisions
- Direct Entry Strategy
- Make or Buy decision
- Live interaction with Practicing Managers dealing with large International Markets
- Learning from their vast experience of International Business Expansion across the globe
- Live interaction with Practicing Manager dealing with large International Markets & Conclusion session
Evaluation process
Yes, there’s an exam at the end of the course i.e. 08 weeks.
Instructors
IIT Kharagpur Frequently Asked Questions (FAQ's)
International Marketing is the marketing of products or services outside of a brand's domestic audience to increase brand awareness, develop a global audience and grow their business.
The classes are conducted through pre-recorded videos in online virtual mode.
Yes, because the idea of promoting products or services in new global markets sounds interesting, and this growing field offers various exciting job opportunities in different countries.
The instructor is Prof. Dr Biswarup Ghosh from IIT Kharagpur.
The basics of international marketing includes customer analysis in foreign countries and identifying the target market as well as to meet the requirements of the customers.