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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans.

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India.

The Highlights

Provided by IIT Kharagpur
Online course
08 weeks course
Shareable Certificate
Interactive Sessions

Programme Offerings

video lectures
Study Materials

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Kharagpur

The International Marketing Certification Fees is nil. It's open for all interested candidates.

Description	Amount
Course Fees	Free
Course Fees (with certification)	INR 1000/-

Eligibility Criteria

Educational Qualification

Candidates appearing or appeared for qualifying exams

Certificate Qualifying Details

E-certificates will be issued to all such participants who have attended the program with minimum 90% attendance and only if average assignment score is greater than 10/25 and final exam score is greater than 30/75, additionally If one of the criteria is not met, you will not get the certificate.

Work experience

Work Experience is not required to get enrolled into this certificate course.

What you will learn

Students enrolling for the International Marketing Certification Course will help students in understanding cultural differences while strategizing International expansion, import export procedures and various modes of payment mechanisms that are a part of international marketing strategy.

International Marketing Training will be useful for the practicing managers who have worked for a long time in domestic marketing and now want to explore a career in international marketing as the International Marketing Certification Syllabus includes diverse topics

After completion of this International Marketing Certification, the learning outcomes includes:

Learn strategies for entering export markets from extant knowledge and research.
Apply core theoretical concepts in international marketing
Find practical solutions to constraints of small businesses.
Differentiate between the merits of varied solutions in the profession of marketing and business development
Apply different sources to address problems related to international marketing
Understand international marketing meaning, types of international marketing and its importance in a company

Who it is for

Marketing ManagerMarketing AnalystBusiness Strategist

There shall be good job opportunities if the relevant students apply for International Marketing Online Course:

Admission Details

The admission for the certificate course in International Marketing Certification starts soon and interested students are requested to enroll as soon as possible by following these steps:
Step 1: Visit the official website

Step 2: Fill up the application form

Step 3: Upload all necessary documents

Step 4: Pay the required fee online if you need a certification

The Syllabus

EPRG Framework, Driving forces of International Marketing
Restraining forces of International Marketing
Challenges
Factors encouraging standardization
Adaption
Relevant macroeconomic terms (GDP, GNP, BoP, BoT, etc.)
Foreign exchange rates
Exchange rate

Theories of International Trade
Internationalization Theories for Entry Modes

Cross-cultural sales negotiations
Implications of Hofstede’s Work

Methods of payments Bill of Exchange
Letter of Credits
INCO Terms
Trade Barriers
Customs House agents
Bill of Entry

Product Mix
Standardization & Adaption of the International Marketing Mix
Product Classifications
Customer Value Hierarchy
Pricing decisions Distribution Decisions
Communication Decisions

Direct Entry Strategy
Make or Buy decision

Live interaction with Practicing Managers dealing with large International Markets
Learning from their vast experience of International Business Expansion across the globe

Live interaction with Practicing Manager dealing with large International Markets & Conclusion session

Evaluation process

Yes, there’s an exam at the end of the course i.e. 08 weeks.

Instructors

IIT Kharagpur Frequently Asked Questions (FAQ's)

1: What do you mean by international marketing?

International Marketing is the marketing of products or services outside of a brand's domestic audience to increase brand awareness, develop a global audience and grow their business.

2: How are the classes for the International Marketing Online Course being held?

The classes are conducted through pre-recorded videos in online virtual mode.

3: Is international marketing a good career?

Yes, because the idea of promoting products or services in new global markets sounds interesting, and this growing field offers various exciting job opportunities in different countries.

4: Who is teaching this course?

The instructor is Prof. Dr Biswarup Ghosh from IIT Kharagpur.

5: What are the basics of international marketing?

The basics of international marketing includes customer analysis in foreign countries and identifying the target market as well as to meet the requirements of the customers.