I am looking for a 1 year executive mba program. work experience - 6 years in Sales and Marketing. please suggest
Hello aspirant,
The Executive MBA, abbreviated as EMBA, is a postgraduate program concentrating on business administration and management. The course, known as Executive Master of Business Administration, typically spans one to eighteen months, fostering the enhancement of skills like business acumen and leadership. EMBA encompasses diverse subjects including finance, marketing, human resource management, operations management, and business analytics.
To know the best colleges, you can visit the following link:
https://www.careers360.com/courses/executive-mba
Thank you
Hope it helps you
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Question : Case Study 6:
IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.
Question:
What would be the first step for IJK Retail in the process of controlling?
Option 1: Setting customer service standards.
Option 2: Measuring customer satisfaction.
Option 3: Comparing sales data with targets.
Option 4: Taking corrective action.
Correct Answer: Setting customer service standards.
Solution : The correct answer is (a) Setting customer service standards.
The first step for IJK Retail in the process of controlling would be to set customer service standards. This involves defining clear and specific expectations for the level of customer service that the company aims to provide across all its retail outlets. These standards serve as benchmarks against which actual performance can be measured and evaluated. Once the standards are established, IJK Retail can then proceed with the subsequent steps of the controlling process, including measuring customer satisfaction, comparing performance to standards, and taking corrective action if necessary.
Question : Statement 1: Selling concept aims to increase short-term sales by aggressive promotional strategies.
Statement 2: Marketing concept disregards customer preferences and solely focuses on sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The selling concept does aim to increase short-term sales through aggressive promotional strategies and high-pressure sales techniques. Its focus is on achieving immediate sales rather than long-term customer satisfaction.
Statement 2 is false. The marketing concept does not disregard customer preferences; in fact, it emphasizes understanding and fulfilling customer preferences. The marketing concept is customer-oriented and aims to deliver value to customers based on their needs and preferences.
Question : Opening Inventory Rs.28,000
Closing Inventory Rs.52,000
Revenue from Operations (Sales) Rs.6,00,000
Gross Profit 25% on the cost of revenue from operations
The inventory turnover ratio will be ………
Option 1: 8 times
Option 2: 2.4 times
Option 3: 1.2 times
Option 4: 12 times
Correct Answer: 12 times
Solution : Answer = 12 times
Inventory Turnover Ratio = Cost of goods sold/Average Inventory
$\begin{gathered}\Rightarrow \quad 4,80,000 /40,000 \\ =12 \text { times }\end{gathered}$
Cost of goods sold = Sales - G.P
$x=6,00,000-\frac{x}{4}$
$\begin{aligned} 5 x & =6,00,000 \times 4 \\ x & =4,80,000\end{aligned}$
Cost of goods sold = 4,80,000
Average Inventory
$\begin{aligned} & =\frac{28000+58000}{2} \\ & =80,000 / 2 \\ & =40,000\end{aligned}$
Hence, the correct option is 4.
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false. The marketing concept does not solely rely on aggressive advertising for sales. The marketing concept involves understanding customer needs, creating valuable products or services, and effectively promoting them, considering a holistic approach to meet both customer satisfaction and business goals.
Therefore, statement 1 is incorrect, and statement 2 is false.
Question : Revenue from Operations (Sales) Rs. 16,00,000; Average Inventory Rs.2,20,000; Gross Loss Ratio 5%. Inventory turnover ratio will be
Option 1: 7.63 times
Option 2: 7 times
Option 3: 7.4
Option 4: None of the above
Correct Answer: 7.63 times
Solution : Answer = 7.63 times
$\text{Inventory Turnover Ratio}= \frac{\text{Cost of goods sold}}{\text{Average Inventor}}$
= 16,80,000/2,20,000
Cost of goods sold = Sales + G.loss
= 16,00,000 + 80,000
= 16,80,000
Hence, the correct option is 1.