what is brand management? what is the scope in near future? and its salary?
Brand management represents that how are brand is performing in the market and also show the planning of how to ensure that how the brand is perceived according to the objective. You can apply for various job profiles after completing your brand management course:
- Marketing executive
- Assistant brand manager
- Senior brand manager
- General sales manager
- Marketing brand analyst
The average starting salary package can be between 2 lakh to 3 lakh per annum. However with the ongoing increasing experience the salary may reach up to 10 lakh to 20 lakh per annum.
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Hello,
Brand management is a function of marketing that uses techniques to increase the anticipated value of a product line or brand over time.
The key areas covered under the brand management are Market Research, Analysis of Marketing Trends, Consumer Demand, Brand Launch and USP, Brand Research, Brand Promotion and Distribution. These are all professional tasks in the areas of brand management.
Thank you.