Career Options After MBA in Marketing: Highest Paying Management Jobs

The Master of Business Administration degree is a highly regarded program that allows students to develop their leadership and business skills. It enables them to work in diverse business environments. It also provides them with the necessary knowledge and practical skills to lead their companies. This program is ideal for individuals who are looking to pursue career options after MBA in marketing, human resources, finance, and management.

Due to the increasing number of platforms that offer over-the-top (OTT) video services, such as Amazon Prime Video, Disney+ Hotstar, and Sony Liv, India has become a prominent market for these companies. With the advancement of Artificial Intelligence (AI), MBA marketing students can now become data journalists, technical writers, and software developers.

MBA in Marketing

An MBA in Marketing is a broad field that involves marketing a product or service to a variety of domestic and international markets. A well-rounded marketing professional can help a company expand its reach and gain a competitive advantage. They can also develop effective marketing strategies and sell their products to potential customers.

Career Options After MBA in Marketing

After graduating from an MBA program in marketing, students have some of the best career options after MBA in marketing. There are various types of positions that they can choose from, depending on their field of interest. The goal-oriented nature of an MBA student is expected of them. They should also have the necessary skills to handle pressure and manage their time effectively.

There are many marketing management positions that are available in various companies and sectors. Some of these include advertising agencies, marketing firms, and financial services companies.

MBA Salary Package

The average salary for MBA students is around 4 to 6 Lakhs per annum. This is very attractive for the students who are looking for a job. The annual salary of MBA graduates from top B-schools in India is around 3-15 million dollars. This is very attractive for the students as they have the necessary skills and experience to succeed in their field.

Career Options After MBA in Marketing

One of the most popular specializations for post-graduate studies is the MBA in marketing. This program is typically two years. It provides you with the necessary skills to be successful in today's world. One of the most important factors that you will gain from your B-school is the connections that it will create throughout your career. Having an MBA in marketing will allow you to gain some of the best career options after MBA in marketing and improve your knowledge.

After you have completed your MBA in marketing, take a look at the various job roles that are available after you have graduated.

Brand Manager

The brand manager is responsible for keeping the brand's values and integrity across all marketing channels. They work with the target market to develop a strategy that will align with the brand's goals. The brand manager is also responsible for developing a strategy that will effectively communicate the brand's goals and mission. He or she also studies the customer's needs and uses effective marketing techniques to attract and retain them.

Most companies hire individuals with a background in marketing or advertising who have graduated from top universities. These individuals have a wide variety of skills and knowledge that can help them enhance their brand's value. Aside from developing a strategy, the brand manager also has to work with other marketing and sales managers.

Salary of a Brand Manager

After a few years, brand managers usually get a salary of around 6 to 8 LP. With the right skills and experience, they can get a higher salary of around 12 to 14 LP.

Sales Manager

One of the oldest forms of marketing is sales. A successful sales manager is expected to achieve a set target and work hard to earn a bonus. He or she must also have good communication skills and be presentable. The sales manager must also have good managerial skills and be able to look after his or her team. He or she is also responsible for setting goals and hiring new distributors.

The sales manager must also maintain a healthy relationship with his or her customers and other stakeholders in order to effectively market their products. They must also provide them with various promotional offers and discounts.

Salary of a Sales Manager

Sales managers generally get a starting salary of around 5-7 lakhs. They can also expect a salary package of around 8-9 lakhs depending on their experience and skills.

Market Research Analyst

Market research analyst is responsible for gathering all the necessary information and data to develop a strategy and a plan that targets a specific audience. This helps the marketing team and the sales team execute their goals. Market research analysts are hired by various companies such as Amazon, Flipkart, and Nielsen to gain a deeper understanding of their customers.

Graduates of marketing programs are required to analyze the various factors that influence their customers' decisions and priorities. This helps the marketing team develop a strategy and plan that targets a specific audience. The market research analyst is also responsible for developing unique research methodologies and conducting surveys to gather information.

The market research analyst plays a critical role in shaping the organization's marketing strategy and communicating with its consumers. He or she also informs the manager about the company's various marketing problems.

Salary of a Market Research Analyst

The starting salary for a market research analyst is around 6 to 8 lakhs per annum. With experience, this can go up to around 15-20 lakhs per year.

Digital Marketing

Digital marketing has become an integral part of people's lives. It allows them to reach a wider audience through a relatively small budget. This discipline involves learning various digital marketing techniques. It's more flexible and allows the digital marketing expert to create unique and effective strategies.

Many companies in the country hire MBA graduates with the necessary skills to handle various tasks related to digital marketing. These include search engine optimization, social media marketing, and web content writing.

Salary of a Digital Marketing Salary

A digital marketing manager can expect to receive a salary package of around 5-7 million annually. With the skills and experience that he or she has gained, the package can go up to 12 million.

Business Development Manager

A business development manager is a creative individual who works for a variety of companies. They have a variety of responsibilities and are expected to generate new business opportunities and meet existing targets.

Many companies, such as Google, Facebook, and Unacademy, hire a good business development manager to help them grow their businesses. This individual is expected to develop strong relationships with their customers and suppliers. The ideal business development manager is someone who can develop and implement effective strategies and plans to improve the company.

Salary of a Business Development Manager

A good business development manager can expect to receive a starting salary of around 8 to 10 lakhs per year. They can also expect to receive additional compensation depending on their experience and skills.

PR Manager

The PR Manager of an organization is responsible for coordinating with the various departments of the company to develop a strategy and a media relations plan. They also have to work with the other departments to create a positive image of the company.

Salary of a PR Manager

After five years of experience, a PR manager's salary package increases to around 7 to 9 lakhs per annum.

Conclusion

With the increasing number of jobs after MBA in marketing and media industry, it is becoming more important for individuals to consider this field as a career. Aside from the traditional marketing fields such as sales and management, many graduates also have the option of working in other areas such as social media marketing, logistics, and sales. With the increasing digitization and technological advancements, many young graduates are choosing to work in media.

Through various online learning platforms, students can easily and seamlessly complete their studies. It features industry-relevant programs that are designed to meet the needs of today's students. Aside from marketing, these platforms also offer other programs such as finance, operations, strategy & leadership, and executive.