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Online MBA in Marketing: Course, Syllabus, Eligibility, Admission, Colleges, Fees, Career

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Online MBA in Marketing: Course, Syllabus, Eligibility, Admission, Colleges, Fees, Career

Edited By Vivek Kumar | Updated on Jan 31, 2024 10:04 AM IST

Online MBA in Marketing is a two-year online degree programme designed to provide learners with comprehensive marketing knowledge and skills. Several institutes and colleges in India offer online master's degree in marketing. If you are looking to enter this field, an online MBA in marketing management could be a rewarding investment.

Admission to an online MBA Marketing programme is done based on merit and a valid score obtained in an entrance examination like CAT, MAT, XAT, and CMAT.

The fees of an online MBA degree in marketing may vary from one institute to another, which range from Rs. 50,000 to Rs. 200,000 for the entire course.

Read on the article below to get all the details about the course, such as eligibility criteria, syllabus, admission process, top colleges, career scope, and more.

Highlights – Online MBA in Marketing

Particulars

Details

Course Name

Online MBA in Marketing

Course Level

Postgraduate

Course Duration

2 Years

Eligibility Criteria

Graduation

Admission Process

Merit and Entrance Examination

Course Fees

Rs. 50,000 – Rs. 200,000

Career Prospects

Marketing Assistant, Marketing Research Analyst, Digital Marketing Specialist, Brand Manager, Social Media Manager

Employment Areas

BFSI, FMCG, Entertainment, Advertising, Retail, Real Estate


Also Read: 10 Top Online Sales and Marketing Courses to Get Instant Promotion

Online MBA in Marketing Overview

An online MBA with a specialisation in Marketing is a two-year postgraduate-level programme. It helps develop skills and knowledge in marketing strategy, market research, consumer behaviour, digital marketing, and other related areas.

Marketing is an important business activity for customers, clients, partners, and society at large. It plays a crucial role in modern business by helping companies understand and fulfil customer needs, communicate effectively, and drive sales. It involves various activities, ranging from advertising, distribution, and sales to market research and public relations.

The MBA in Marketing Management online course provides learners with flexibility so that they can study the course at their own pace. As the course is delivered online via live classes, it can be pursued from anywhere and at any time. A wide range of career options are available for graduates in diverse industries, including marketing manager, product manager, business development executive, and more.

Why Study an Online MBA in Marketing?

Marketing is a booming industry with significant growth. Pursuing an online MBA degree in marketing will pave various avenues for students not only in India but also abroad. The programme helps create leaders of tomorrow who can take their organisation to new heights while contributing to the country’s economy.

The online MBA in marketing focuses on the latest business concepts and strategies related to marketing, sales, leadership skills, and other management aspects. It can boost one’s career ladder with a variety of opportunities. Some other factors that you can consider for why enrol in an online MBA in marketing management course include a UGC-approved MBA degree, flexibility, networking opportunities, and promising careers.

Also Read:

Who is an Online MBA in Marketing For?

An online MBA in Marketing Management is an online postgraduate degree programme. It is ideal for aspiring marketers and professionals who seek to enhance their marketing skills. The course can also be pursued by business owners and entrepreneurs who look to advance their marketing knowledge.

The MBA in Marketing Management online course prepares learners to become future leaders through an industry-relevant curriculum. Participants will learn from expert faculty who can help them excel in the competitive marketing landscape.

Online MBA in Marketing Eligibility Criteria

The eligibility criteria for an online master's degree in marketing may vary from institute to institute. Individuals who are looking to enrol in this programme should meet all the eligibility requirements defined by their chosen institutes. We have discussed below the minimum eligibility criteria for online MBA in Marketing.

Educational Qualification

  • Candidates must have completed a bachelor’s degree in a relevant discipline from a recognized university.

  • They must score a minimum mark of 50% (45% for reserved categories).

Aptitude test

  • Some institutes and colleges require candidates to have a valid score in an entrance examination as part of their admission process. Some of the popular entrance exams include CAT/ MAT/ CMAT/ XAT/ GMAT.

Age

  • There is no age limit for candidates to enroll in the online MBA Marketing course.

Work Experience

  • Work experience is not required by many institutes for this online MBA programme. However, having relevant experience could be an added advantage.

Resource Links for Online MBA

Online MBA in Marketing Admission

After satisfying all the eligibility criteria for an online MBA degree in Marketing, candidates can apply for admission to their preferred university. The online MBA Marketing admission process includes registration, online application form, documents uploading or submission, fee payment, and admission confirmation.

How to Apply for Online MBA in Marketing Course:

Eligible candidates must follow certain steps to apply for admission to the course, which are as follows:

Step 1: Visit the official website of your chosen university

Step 2: Register yourself by entering your email ID and creating a password of your choice.

Step 3: After registration, complete an online application form with the required details

Step 4: Submit the application form along with the required documents

Step 5: Wait for the admission confirmation from the university

Step 6: Post confirmation, pay the course fee to access the course

Also Read: Top Free Online MBA Courses with Certificates in India

Top Colleges Offering Online MBA in Marketing

As marketing is a sought-after sector, several colleges and universities in India offer an MBA in Marketing Management online programme. Candidates must visit their preferred college and enrol in the course to pursue their desired career. The table below lists some of the top colleges offering online MBA in marketing.

Online MBA Marketing Colleges

Total Fees

Mysore University

Rs. 92,625

GNDU Amritsar

Rs. 79,000

Jain Deemed to be University

Rs. 120,000

Manipal University Online

Rs. 175,000

Dr DY Patil University

Rs. 170,000

Chitkara University Online

Rs. 200,000

UPES Dehradun

Rs. 150,000

Lovely Professional University

Rs. 116,800

Mizoram University

Rs. 50,900

Online MBA in Marketing Syllabus

An online MBA with a specialisation in Marketing offers an industry-relevant curriculum. The course syllabus is structured across four semesters over two years consisting of core subjects, electives, and a dissertation or project. The table below depicts the online MBA Marketing syllabus of Mysore University.

Semester 1

Management Concepts & Theories

Organizational Behaviour

Business Environment

Managerial Communication

Managerial Accounting

Managerial Economics

Statistics for Management

–

Semester 2

Marketing Management

Human Resource Management

Corporate Finance

Quantitative Methods

Legal aspects of Business

Operations Management

Management Information Systems

–

Semester 3

Elective - I - Advertising Management

Elective - II - Consumer Behaviour

Entrepreneurship

Project Management

Project Work Diary

Summer Internship Report

Elective - III - Sales Promotion Management

–

Semester 4

Elective - IV - Brand Management

Elective - V - Internet Marketing

Project Report

Project Viva-voce

Elective - VI - Service Marketing

Strategic Management

Elective - VII - Business Marketing

–

Popular Online MBA Specializations

There are various specialisations available in an online MBA. Students can choose from different online MBA specializations based on their area of interest. Mentioned below is the list of online MBA specializations one can opt for and accomplish their career goals.

Online MBA in Marketing Course Fees

The fee of online MBA Marketing varies depending on the universities that offer it. The fee ranges from Rs. 50,000 to Rs. 200,000 for the entire course. The course fee also includes other charges such as examination fees, accommodation fees and more. Some universities charge exam fees separately.

Before applying for admission, candidates must know the course fees of their chosen college and enroll based on their affordability and convenience.

Also Read:

Skills Required For Online MBA in Marketing

An online MBA Marketing course is a great investment towards one’s career. It exposes learners to a broader perspective on the marketing world. To flourish in an industry, skills are essential and highly valued by businesses. The table below lists some popular skills one must possess for an online MBA in Marketing.

  • Analytical Mindset
  • Critical Thinking
  • Communication Skills
  • Teamwork and Collaboration
  • Conflict Resolution
  • Leadership
  • Management Skills
  • Problem-Solving

Also Read: 7 Best Online MBA Specializations with Eligibility, Fees, and Admission Process

Online MBA in Marketing Career Options: Jobs, Salary and Top Recruiters

Pursuing an online MBA in Marketing will help you excel in your preferred job role. After completing the course, you will explore a variety of employment opportunities in a diverse range of industries at both national and international levels. Some of the popular career options after an online MBA Marketing course are mentioned below.

Brand Manager: This is one of the top online MBA in Marketing careers. A Brand Manager is a dynamic marketing professional who promotes a brand to a mass audience. He or she works with other professionals like advertising managers, sales managers, and CRM managers to enhance brand value.

Market Research Analyst: Another one of the top online MBA Marketing jobs is a market research analyst. A Market Research Analyst collects market-related data, trends, and targets a specific audience. He or she reports to the manager regarding the needs of the consumer and relevant marketing problems.

Business Development Manager: A business development manager works on creating new business opportunities, bringing innovation to new challenges, and meeting existing targets. He or she is required to be good at making strategies and setting objectives to create and improve the business.

Marketing Analyst: A marketing analyst is responsible for gathering and assessing data on customer trends, preferences, and behaviour. He or she helps businesses in making decisions on marketing strategies, brand strategies, product development, and sales strategies.

Advertising Manager: An advertising manager develops strategies for the promotion of a product. He or she serves as a bridge between consumers and brands. Advertising managers are also responsible for designing and managing promotional campaigns for companies.

Online MBA in Marketing Salary

The field of marketing offers rewarding career opportunities with lucrative salary potential. The pay scale of an online MBA Marketing graduate is varied depending on various factors such as employment type, business types and sizes, industry, an individual's talents, competence, accomplishments, and job location. In the table below, we have mentioned the online MBA in Marketing salary of different job roles.

Job Roles

Average Base Pay (annually)

Marketing Manager

Rs. 715,498

Business Development Manager

Rs. 655,063

Marketing Analyst

Rs. 515,558

Brand Manager

Rs. 884,903

Advertising Manager

Rs. 487,957

Source: PayScale

Online MBA in Marketing: Employment Area

After completing an online master's degree in marketing, graduates can explore various career opportunities in diverse industries. They can land their careers in both private and public sector companies. Below are some of the sought-after employment areas an online MBA Marketing graduate can opt for.

  • Insurance
  • Banking and Finance
  • Retail
  • Real Estate
  • Information Technology
  • Healthcare
  • Advertising
  • Entertainment

Online MBA in Marketing: Top Recruiters

Graduates of online MBA Marketing are hired by top companies, multinational companies, and government organisations for various job roles and positions. The table below presents the top recruiters for online MBA degree in Marketing.

  • ITC
  • Hindustan Unilever
  • CocaCola
  • P&G
  • Dabur
  • Godrej
  • KPMG
  • Deloitte

Popular Colleges Offering Online MBA in India

Many Indian universities offer online MBA courses in different specialisations. Students must visit the official website of their chosen college and meet all the admission requirements. We have listed below some of the top online MBA universities/ colleges in India.

Conclusion

Online MBA in Marketing is one of the most rewarding courses if you seek a career in this ever-changing field. The course will equip you with every aspect of marketing concepts and skills essential for career growth in this sector. With this career-oriented online MBA programme, you will take your career to the next level and even start your own business.

Frequently Asked Question (FAQs)

1. Is Online MBA in Marketing approved by UGC?

Online MBA in India is entitled by the University Grants Commission (UGC) and the course is offered by UGC-approved colleges.

2. What is the duration of an online MBA in Marketing Management?

The programme is of two years with four semesters. Some universities also provide students with the flexibility to complete the course with a maximum duration of four years.

3. How are online MBA Marketing classes conducted?

All the lectures are conducted online via live classes that students can attend from any location. If any student misses any class, he or she can also continue their studies with recorded lectures.

4. Who can pursue an MBA in Marketing Management online?

This online MBA course is apt for fresh graduates who wish to enter this field and working individuals and business owners who seek to advance their marketing knowledge and skills.

5. How much can I earn after an online MBA Marketing course in India?

The salary you can after completing this programme may vary depending on various factors. On average, a graduate in India can earn Rs. 898,000 p.a.

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Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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