Types of Marketing Jobs and Salary

The Core of Marketing

While a Marketing career comes with the goal to convey the right message to the right audience, striking the right chord is crucial. This is only possible when you better understand consumer expectations and inclinations. A Marketing strategy is considered successful when consumers talk about the product and feel the brand is speaking to them directly. Consumers must feel motivated towards responding to the brand’s call.

Good marketers and professionals know which products work, why they work and how to position them for a successful marketing campaign. Public relations play a supportive role in this process. Before you explore types of marketing jobs and salary, understanding these basics can be beneficial for building a successful career in the field.

Types of Marketing Jobs

We have provided here details of types of marketing jobs in India below, along with their descriptions and roles and responsibilities. Marketing salary in India varies depending on the industry and the job role. Here, you will find useful insights into types of marketing jobs and salary based on work experience and skills.

1. Marketing Manager

A Marketing Manager’s primary role is to promote the business, product, and services. He or she ensures that the right message is used to attract prospective customers and retain the existing ones. A career as a marketing manager involves planning and overseeing numerous activities such as product launches, advertising, email- campaigns, events, and social media.

Qualifications: MBA in Marketing course

Salary Description: The salary of a Marketing Manager varies depending on candidates’ skills and knowledge. The average Marketing Manager salary in India is between Rs. 3 Lakhs - 26.2 Lakhs per annum. An entry-level Marketing Manager (2 years of experience) earns an average salary of Rs. 3 Lakhs - 19.8 Lakhs per annum.

2. Brand Manager

A Brand Manager is responsible for guarding the brand. He or she is responsible for ensuring products, services, and product lines that fall under their brand resonate with the current and potential customers. A career as a brand manager involves working with the marketing department and ensures that every aspect of brand strategy is just right. It is one of the highest-paying jobs in marketing in India.

Qualifications: MBA in Brand Management

Salary Description: The salary of a Brand Manager varies depending on candidates’ skills and experience. The average Brand Manager salary is Rs. 4 Lakhs - 35 Lakhs per annum in India. An entry-level Brand Manager (2 years of experience) earns an average salary of Rs. 3.5 Lakhs - 32 Lakhs per annum.

3. Advertising Manager

An Advertising Manager is a professional responsible for directing the company’s advertising activities. He or she heads the advertising department and delegates tasks to staff members to develop creative and consistent brand-specific ad campaigns. To become advertising manager, you must have skills in communication and campaign management.

Qualifications: MA in Advertising, MBA in Advertising Management

Salary Description: The salary of an Advertising Manager varies depending on candidates’ skills, experience, and employment organisation. The average Advertising Manager salary is Rs. 2.1 Lakhs - 23 Lakhs per annum. An entry-level Advertising Manager (1 year) earns an average salary of Rs. 1.2 Lakh - 10 Lakhs per annum.

4. Digital Marketing Manager

A Digital Marketing Manager is responsible for managing the marketing campaigns of the organisation’s brand, products, and services. His or her duties include planning the marketing campaigns to be run on digital media channels. It includes analyzing metrics and identifying trends. To become digital marketing manager, one must be skilled in SEO, social media, analytics and digital advertising.

Qualifications: MBA in Digital Marketing course

Salary Description: The average salary of a Digital Marketing Manager is Rs. 3.3 Lakhs - 20 Lakhs per annum. The average entry-level Digital Marketing Manager (2 years of experience) salary is Rs. 3 Lakhs - 14 Lakhs per annum.

5. Content Marketing Specialist

A Content Marketing Specialist is responsible for creating a plan based on an organisation's goals. He or she performs content audits of websites and social media accounts. The other major responsibilities in a career as content marketing specialist include creating and updating a shared editorial calendar and budget management. He or she develops promotional strategies for clients.

Qualifications: BMC, MA in Mass Communication, MBA in Digital Marketing

Salary Description: The salary of a Content Marketing Strategist varies depending on various factors such as candidates’ skills and experience. The average Content Marketing Strategist salary in India is Rs. 3 Lakhs - 18 Lakhs per annum.

Conclusion

Marketing is not restricted to a specific sector or industry. With the expansion in the media with various digital channels to promote the products or services to increase their reach to potential customers and engage with them, marketing has played a great role in sustaining the businesses. Aspirants can find types of marketing jobs in the industry to lead their careers.