Types of Marketing Jobs and Salary
Marketing is considered as the backbone of the corporate sector. Firms allocate huge proportions of budget to marketing of the products and services. There are numerous business schools established in different parts of the world providing training of marketing skills to students enrolled in them. Each year, the number of students enrolling in the marketing courses is increasing constantly. Marketing is a broad industry. It has expanded itself in almost every sector. Without marketing it is quite impossible to compete in the industry. Even a good product lags behind due to lack of good marketing strategy. It is crucial to target the potential customers by applying marketing strategies to advertise the products and services and persuade them to make a call to action by buying the product or service.
Marketing is primarily focused on advertising products and services to boost its sales. The core concept of marketing strategies is communications. While a Marketing career comes with the goal to convey the right message to the right audience. Hitting the right chord in marketing is crucial. It can only be done if you better understand the consumer expectations and inclinations.
A good Marketing stint is considered when you have heard consumers talking about the product, or when they feel that the brand or company is communicating to them directly. Consumers must feel motivated towards responding to the brand’s call. Being a good marketer, professionals need to know insights of which products work and why. They must have an answer of how to make a product work for a successful marketing campaign. Public Relations play only a complementary role.
Now-a-days, everyone is eager to pursue a marketing career. A Marketing career offers the opportunity to earn a salary of six to seven figures by numerous ways to consume the patterns in our economy. It throws an element of creativity and constant innovation in the industry.
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Types of Marketing Jobs
We have provided here details of types of Marketing careers with descriptions of roles and responsibilities associated with them. The marketing salary varies from industry to industry and the job role. Here we have some interesting marketing salary data based on candidates’ work experience and skills.
Marketing Manager: A Marketing Manager’s primary role is to promote the business, product and services. He or she ensures that the right message is used to attract the prospective customers and retain the existing ones. A Marketing Manager is responsible for planning and overseeing numerous activities such as product launch, advertising, email- campaigns, events and social media.
Qualifications MBA in Marketing
Salary Description: The salary of a Marketing Manager varies depending on candidates’ skills and knowledge. The average Marketing Manager salary in India is Rs. 677465 per annum. An entry-level Marketing Manager earns an average salary of Rs. 509905 per annum. A mid-level Marketing Manager earns an average salary of Rs. 733351 per annum in India. The average salary of an experienced Marketing Manager in India is Rs. 949793 per annum.
Brand Manager: A Brand Manager is responsible for guarding the brand. He or she is responsible for ensuring products, services and product lines that fall under their brand resonate with the current and potential customers. A Brand Manager works with the marketing department and ensures that every aspect of brand strategy is just right. It is one of the highest paying jobs in marketing in India.
Qualifications: MBA in Brand Management
Salary Description: The salary of a Brand Manager varies depending on candidates’ skills and experience. The average Brand Manager salary is Rs. 912493 per annum in India. An entry-level Brand Manager earns an average salary of Rs. 707913 per annum. An average experienced Brand Manager salary is Rs. 1600,000 per annum.
Advertising Manager: An Advertising Manager is a professional responsible for directing the company’s advertising activities. He or she heads the advertising department and delegates tasks to staff members to develop creative and consistent brand specific ad campaigns.
Qualifications: MA in Advertising, MBA in Advertising Management
Salary Description: The salary of an Advertising Manager varies depending on candidates’ skills, experience and employing organisation. The average Advertising Manager salary is Rs. 492545 per annum. An entry-level Advertising Manager earns an average salary of Rs. 345500 per annum.
Digital Marketing Manager: A Digital Marketing Manager is responsible for managing the marketing campaigns of the organisation’s brand, products and services. His or her duties include planning the marketing campaigns to be run on digital media channels.It includes analysing metrics and identifying the trends.
Qualifications: MBA in Digital Marketing
Salary Description: The average salary of a Digital Marketing Manager is Rs. 551180 per annum. The average entry-level Digital Marketing Manager salary is Rs. 442224 per annum. An experienced Digital Marketing Manager earns an average salary of Rs. 1124498 per annum.
Content Marketing Specialist: A Content Marketing Specialist is responsible for creating a plan based on an organisation's goals. He or she performs content audits of websites and social media accounts. The other major responsibilities of a Content Marketing Specialist include creating and updating a shared editorial calendar and budget management. He or she develops promotional strategies for clients.
Qualifications: BMC, MA in Mass Communication, MBA in Digital Marketing
Salary Description: The salary of a Content Marketing Strategist varies depending on various factors such as candidates’ skills and experience. The national average Content Marketing Strategist salary per month in India is Rs. 23321 per month.
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Conclusion: Marketing is not restricted to a specific sector or industry. With the expansion in the media with various digital channels to promote the products or services to increase its reach to potential customers and engage with them, marketing has played a great role in sustaining the businesses. Aspirants can find types of marketing jobs in the industry to lead their career.