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    MBA in Marketing Management Course, Admissions, Eligibility, Syllabus, Fees, Career

    Edited By Deshamena Rachana | Updated on Sep 28, 2023 12:32 AM IST

    What is an MBA in Marketing Management?

    MBA in Marketing Management is a two-year postgraduate course designed to gain marketing and business management knowledge. Marketing Management course helps the students to learn the marketing subjects like marketing management, marketing research, and marketing strategies. Marketing Management is a full-time course offered by many institutions and universities. MBA Marketing Management course also helps the candidate to know about various marketing departments, sales, and advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies.

    Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing. Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. In this article, we will discuss MBA Marketing fees, Subjects in MBA in Marketing, and MBA in Marketing course details.

    Highlights - MBA in Marketing Management

    Particulars

    Values

    Degree Name

    MBA in Marketing Management

    Degree Type

    Postgraduate

    Degree Duration

    Two Years

    Semesters

    Four

    Entrance Exams

    CAT, CMAT, IIFT, XAT

    Eligibility Criteria

    Graduation in any discipline with 50% marks

    Admission process

    Entrance Exam

    Fees for the entire duration

    Rs. 3 lakh - Rs 10 Lakh

    Average Salary

    Rs. 2 lakh - Rs 8 Lakh

    Job profiles

    Sales Manager, Product Managers, Brand Manager, Marketing Executive, Digital Marketing Executive

    Top recruiters

    NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro

    MBA in Marketing Management Eligibility Criteria

    The MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in the marketing field can apply for a Marketing Management in MBA course. To get admitted to top colleges and universities students must meet the eligibility criteria mentioned in the admission process. Candidates can check the MBA in Marketing course details by visiting the official website of the college. Here we have mentioned a few important points related to the MBA in Marketing Management eligibility criteria.

    • Students should have passed a bachelor's degree in commerce or any related field from a recognised university.
    • Students need to score at least 50 per cent in their bachelor's degree in order to be admitted to the MBA Marketing courses.
    • Candidates have to attempt the entrance exams like CAT and XAT to get admission to top universities and colleges.

    Top Colleges in India offering MBA courses

    MBA in Marketing Management Admission

    Securing admission to an MBA in Marketing Management degree programme is quite simple. The students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, IIF, and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.

    The Admission Process for MBA in Marketing Management

    • Candidates must appear for an entrance test before applying to the MBA in Marketing Management course.
    • Students after qualifying for entrance examinations should apply for their desired college and university.
    • Shortlisted candidates can attend counselling procedures conducted by colleges and universities.
    • A few colleges will also conduct personal interviews and group discussions to allot the seats to the candidates in the college or university.

    Top Entrance Exams for MBA Marketing Management

    XAT: XAT stands for Xavier Aptitude Test and it is a national level management entrance examination. This exam is conducted by XLRI, Jamshedpur, and the XAT exam is conducted for admission to MBA and PGDM courses.

    CAT: CAT stands for Common Admission Test and it is a national level entrance examination. CAT is conducted by the Indian Institute of Management (IIM) and it is conducted with a duration of 180 minutes.

    CMAT: CMAT stands for Common Management Admissions Test and it is a national level entrance examination. This exam is conducted by the National Testing Agency (NTA). The duration of CMAT is three hours and it is conducted in computer-based online mode.

    SNAP: SNAP stands for Symbiosis National Aptitude Test and it is a university level exam conducted by Symbiosis International University (SIU). The test is held for admission to management programmes offered by its affiliated institutes and many other private B-schools across India.

    Cutoff of Top Colleges

    The cutoff marks are the minimum marks required for the candidate to obtain in order to get admission to the MBA in Marketing Management course. A cutoff mark scored in the entrance examination is a deciding factor in getting admission to top colleges and universities for pursuing an MBA in Marketing Management. Cutoff marks may vary based on a number of factors such as the previous year's cutoff, difficulty level of examination, number of applicants who appear for the entrance exam, and reservation category.

    Also Read: MBA in Marketing Cut Off

    MBA Marketing Management Skills Required

    Candidates who want to become Marketing Managers should possess various skills that are required for a candidate in order to excel in the field of marketing. Some of the marketing skills include packaging, promoting, designing, and advertising. A few more skills related to the marketing field are mentioned below:

    Entrepreneurial Skills

    Critical Approach

    Communication Skills

    Observation skills

    Leadership Skills

    Strategic Thinking

    Managerial Skills

    Team Work

    MBA in Marketing Management Syllabus

    There are numerous colleges and universities offering an MBA in Marketing Management syllabus will vary from one college to another. However, there are a few subjects that are common to all the courses in the MBA course. Some of the subjects in MBA Marketing are organisational behaviour, Marketing principles, financial management, and Accounts. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.

    Semester 1

    Management Concepts

    Accounting for Managers

    Managerial Economics

    Business Environment and Law

    Organisational Behaviour

    Research Methodology

    Semester 2

    Financial Management

    Operations Research and Management

    Marketing Management

    Strategic Management

    Human Resources Management

    -

    Semester 3

    Consumer Behaviour

    Logistics and Supply Chain Management

    Marketing Research

    Retail Marketing

    Industrial Marketing

    -

    Semester 4

    Rural Marketing

    Customer Relationship Management

    Services Marketing

    Global Marketing

    Advertising & Sales Promotion

    Project Work


    MBA in Marketing Management - Fee Structure

    The MBA Marketing fees structure differs from one college to another. For pursuing an MBA in Marketing courses candidates should check the college's official website for details of MBA Marketing fees. Government or public universities will collect affordable fees from the students. Whereas private colleges will charge higher fees than government colleges. The average fee for an MBA in Marketing Management course ranges from Rs. 3,00,000 to Rs. 10,00,000.

    Scope of MBA in Marketing Management

    MBA in Marketing Management is the most popular course chosen by the candidates for pursuing postgraduate studies. MBA in Marketing Management has a vast scope both in India and abroad. Candidates after completing a marketing management course can choose various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst. Candidates who want to grow their career in the marketing field can pursue an M.Phil in Marketing and a Ph.D. in Marketing Management.

    MBA in Marketing Management has a good scope in the job market where they can promote and increase sales of their products using marketing techniques. MBA Marketing subjects will help the candidate to know the marketing techniques and strategies. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.

    Career options after MBA in Marketing Management

    There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. MBA graduates can work as Sales Managers, Digital Marketing managers, Digital Marketing executives, and Marketing Managers. Marketing Managers are having the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.

    List of popular career options after completing an MBA in Marketing Management

    Here, in this, we will discuss MBA in marketing management jobs.

    Sales Manager - Sales Manager is the one who leads the sales team and takes care of all sales activities in the organisation. He or she is responsible for creating sales plans, analysing the sales, training, and mentoring the sales team to work and achieve the monthly targets.

    Digital Marketing Executive - A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites.

    Marketing Analyst - Marketing Analyst roles include tracking advertising costs, analysing customer behaviour, conducting research about the prevailing market trends and conditions and must act with the objective of extracting more profits for the business.

    Brand Manager - Brand managers are responsible for creating the best brand image. They conduct research to bring changes and implement new brand strategies in order to change the brand image.

    List of Top Companies

    Google

    Larsen & Toubro

    DeloitteNestle
    NTPCFlipkart
    CitibankMicrosoft
    ITCAmazon
    VodafoneWipro

    Benefits of studying MBA in Marketing Management

    There are numerous benefits of pursuing a course like an MBA in Marketing Management in India. Many job opportunities are available for MBA graduates in both the private and public sectors. MBA Marketing subjects will help the students understand more about the market and business. Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are a number of job opportunities for MBA graduates.

    Expected salary after MBA in Marketing Management

    The MBA in Marketing Management salary in India of an individual depends on the experience and skills that he or she possesses. At a fresher level, the student can earn an average salary of Rs. 2,00,000 LPA- Rs. 3,00,000 LPA. However, an MBA in marketing management salary in India increases as the candidate gains more experience in the respective field. An MBA graduate with more than a year of experience can earn an average salary between Rs. 4,00,000- Rs. 5,00,000 per annum.

    Job profile

    Average Salary

    Sales Manager

    Rs. 6.1 LPA

    Digital Marketing Executive

    Rs. 2.8 LPA

    Marketing Analyst

    Rs. 10.8 LPA

    Brand Manager

    Rs. 20.0 LPA


    Browse Top MBA in Marketing Management Colleges in Top Locations

    MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:

    List of Top 10 MBA Colleges in India offering Marketing Management specialisation

    To pursue an MBA course there is a number of colleges in India that offer Marketing Management as a specialisation. A list of the top ten MBA colleges in Marketing Management in India are mentioned in the table below:

    Top Private MBA in Marketing Management Colleges in India

    Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available to students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.

    Colleges

    Fees

    School of Management, Dr DY Patil University, Navi Mumbai

    Rs. 840,000

    KJ Somaiya SIMSR - K J Somaiya Institute of Management

    Rs. 287,445

    Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research

    Rs. 159,765

    BIMM Pune - Balaji Institute of Modern Management

    Rs. 845,000

    MITSOM Pune

    Rs. 750,000

    Prestige Institute of Management and Research, Indore

    Rs. 236,000

    Sharda University, Greater Noida

    Rs. 543,634

    GD Goenka School of Management, Gurgaon

    Rs. 675,000

    Guru Nanak Institute of Management Studies, Mumbai

    -

    Top government colleges of MBA Marketing Management in India

    In India, there are numerous government colleges that provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.

    Colleges

    Fees

    JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies

    Rs. 153,000

    North Eastern Hill University, Tura Campus, Shillong

    -

    SIMSREE Mumbai

    Rs. 153,000

    Institute of Management Studies, Devi Ahilya University, Indore

    Rs. 127,200

    MBA Marketing Management Colleges in Popular States

    MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:

    Frequently Asked Question (FAQs)

    1. What is MBA in Marketing Management?

    MBA in Marketing Management is a postgraduate course of 2 years. It is one of the most opted courses specialisations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and packaging.

    2. What is the Eligibility Criteria of an MBA in Marketing Management?

    To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks. 

    3. What are the top private colleges of MBA in Marketing Management?

    Some of the top private colleges to pursue an MBA in Marketing Management courses are: School of Management, Dr DY Patil University, Navi Mumbai,  KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune. and Sharda University, Greater Noida.

    4. How do you get admission to MBA in Marketing Management course?

    The admission to MBA in Marketing Management course takes place on the basis of entrance examinations. 

    5. What is the average salary of a Marketing Management postgraduate?

    The average salary of a Marketing Management postgraduate differs depending on the experience. A fresher in the field can earn Rs. 2-3 lakhs per annum. However, a candidate with more years of experience can earn a better salary.

    6. What is the scope of an MBA in Marketing Management course?

    MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.

    7. Who are the top recruiters?

    Some of the top recruiters of MBA Marketing Management are: NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.

    8. What are the job profiles for MBA Marketing Management students?

    An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.

    9. What are the top entrance exams for the MBA Marketing Management course?

    The top entrance exams for the course include CAT, CMAT, IIFT, XAT and IBSAT.

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    Individuals who opt for a career as a talent director are professionals who work in the entertainment industry. He or she is responsible for finding out the right talent through auditions for films, theatre productions, or shows. A talented director possesses strong knowledge of computer software used in filmmaking, CGI and animation. A talent acquisition director keeps himself or herself updated on various technical aspects such as lighting, camera angles and shots. 

    2 Jobs Available
    Multimedia Animator

    Films like Baahubali, Kung Fu Panda, Ice Age and others are both a sensation among adults and children, and the multimedia animation industry's future looks promising. A multi media jobs could be described as the activity of giving life to a non-living object. Cartoons are the work of animation. Multimedia animation is an illusion developed with the still photographs. Multimedia animators work in a specific medium. Some concentrate on making video games or animated movies. Multi media artists produce visual effects for films and television shows. Multimedia career produce computer-generated images that contain representations of the movements of an actor and then animating them into three-dimensional objects. Multi media artists draw beautiful landscapes or backgrounds.

    2 Jobs Available
    Videographer

    Careers in videography are art that can be defined as a creative and interpretive process that culminates in the authorship of an original work of art rather than a simple recording of a simple event. It would be wrong to portrait it as a subcategory of photography, rather photography is one of the crafts used in videographer jobs in addition to technical skills like organization, management, interpretation, and image-manipulation techniques. Students pursue Visual Media, Film, Television, Digital Video Production to opt for a videographer career path. The visual impacts of a film are driven by the creative decisions taken in videography jobs. Individuals who opt for a career as a videographer are involved in the entire lifecycle of a film and production. 

    2 Jobs Available
    Copy Writer

    In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

    5 Jobs Available
    Editor

    Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

    3 Jobs Available
    Journalist

    Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

    3 Jobs Available
    News Anchor

    A career as news anchor requires to be working closely with reporters to collect information, broadcast newscasts and interview guests throughout the day. A news anchor job description is to track the latest affairs and present news stories in an insightful, meaningful and impartial manner to the public. A news anchor in India needs to be updated on the news of the day. He or she even works with the news director to pick stories to air, taking into consideration the interests of the viewer.

    3 Jobs Available
    Publisher

    For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

    3 Jobs Available
    Vlogger

    In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. Ever since internet cost got reduced the viewership for these types of content has increased on a large scale. Therefore, the career as vlogger has a lot to offer. If you want to know more about the career as vlogger, how to become a vlogger, so on and so forth then continue reading the article. Students can visit Jamia Millia Islamia, Asian College of Journalism, Indian Institute of Mass Communication to pursue journalism degrees.

    3 Jobs Available
    Videographer

    Careers in videography are art that can be defined as a creative and interpretive process that culminates in the authorship of an original work of art rather than a simple recording of a simple event. It would be wrong to portrait it as a subcategory of photography, rather photography is one of the crafts used in videographer jobs in addition to technical skills like organization, management, interpretation, and image-manipulation techniques. Students pursue Visual Media, Film, Television, Digital Video Production to opt for a videographer career path. The visual impacts of a film are driven by the creative decisions taken in videography jobs. Individuals who opt for a career as a videographer are involved in the entire lifecycle of a film and production. 

    2 Jobs Available
    SEO Analyst

    An SEO Analyst is a web professional who is proficient in the implementation of SEO strategies to target more keywords to improve the reach of the content on search engines. He or she provides support to acquire the goals and success of the client’s campaigns. 

    2 Jobs Available
    Gemologist

    A career as a gemologist is as magnificent and sparkling as gemstones. A gemologist is a professional who has knowledge and understanding of gemology and he or she applies the same knowledge in his everyday work responsibilities. He or she grades gemstones using various equipment and determines its worth. His or her other work responsibilities involve settling gemstones in jewellery, polishing and examining it. 

    4 Jobs Available
    Product Manager

    A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

    3 Jobs Available
    Production Manager

    Production Manager Job Description: A Production Manager is responsible for ensuring smooth running of manufacturing processes in an efficient manner. He or she plans and organises production schedules. The role of Production Manager involves estimation, negotiation on budget and timescales with the clients and managers. 

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    3 Jobs Available
    Welding Engineer

    Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

    2 Jobs Available
    Commercial Manager

    A Commercial Manager negotiates, advises and secures information about pricing for commercial contracts. He or she is responsible for developing financial plans in order to maximise the business's profitability.

    2 Jobs Available
    QA Manager

    Quality Assurance Manager Job Description: A QA Manager is an administrative professional responsible for overseeing the activity of the QA department and staff. It involves developing, implementing and maintaining a system that is qualified and reliable for testing to meet specifications of products of organisations as well as development processes. 

    2 Jobs Available
    Garment Technologist

    From design to manufacture, garment technologists oversee every stage of clothing production. Individuals are actively engaged in determining the perfect fabric and ensuring that production remains inside the budget. Garment Technologists operate very closely with the designing team, pattern cutters and consumers.

    2 Jobs Available
    Reliability Engineer

    Are you searching for a Reliability Engineer job description? A Reliability Engineer is responsible for ensuring long lasting and high quality products. He or she ensures that materials, manufacturing equipment, components and processes are error free. A Reliability Engineer role comes with the responsibility of minimising risks and effectiveness of processes and equipment. 

    2 Jobs Available
    Computer Programmer

    Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

    3 Jobs Available
    Product Manager

    A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

    3 Jobs Available
    ITSM Manager

    ITSM Manager is a professional responsible for heading the ITSM (Information Technology Service Management) or (Information Technology Infrastructure Library) processes. He or she ensures that operation management provides appropriate resource levels for problem resolutions. The ITSM Manager oversees the level of prioritisation for the problems, critical incidents, planned as well as proactive tasks. 

    3 Jobs Available
    Big Data Analytics Engineer

    Big Data Analytics Engineer Job Description: A Big Data Analytics Engineer is responsible for collecting data from various sources. He or she has to sort the organised and chaotic data to find out patterns. The role of Big Data Engineer involves converting messy information into useful data that is clean, accurate and actionable. 

    2 Jobs Available
    Test Analyst

    Test Analyst Job Description: A Test Analyst is responsible for ensuring functionality of computer software and hardware equipment, or other products depending on the industry before setting them into the market. His or her role involves designing, developing and administering a series of tests and evaluating them. The role demands to identify potential issues with the product. 

    2 Jobs Available
    Cloud Solution Developer

    A Cloud Solutions Developer is basically a Software Engineer with specialisation in cloud computing. He or she possesses a solid understanding of cloud systems including their operations, deployment with security and efficiency with no little downtime. 

    2 Jobs Available
    CRM Technology Consultant

    A Customer Relationship Management Technology Consultant or CRM Technology Consultant is responsible for monitoring and providing strategy for performance improvement with logged calls, performance metrics and revenue metrics. His or her role involves accessing data for team meetings, goal setting analytics as well as reporting to executives.  

    2 Jobs Available
    QA Manager

    Quality Assurance Manager Job Description: A QA Manager is an administrative professional responsible for overseeing the activity of the QA department and staff. It involves developing, implementing and maintaining a system that is qualified and reliable for testing to meet specifications of products of organisations as well as development processes. 

    2 Jobs Available
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