MBA Marketing Management: Course, Admissions, Fees, Syllabus, Exams, Colleges, Scope
MBA Marketing Management is a postgraduate degree programme. The course duration is two years spread across four semesters. Over 130 colleges in India offer an MBA in Marketing Management specialisation. Marketing Management provides students to learn subjects such as marketing management, marketing research, and marketing strategies.
- MBA Marketing Management- Important Dates
- Highlights - MBA in Marketing Management
- MBA in Marketing Management Eligibility Criteria
- MBA in Marketing Management Admission
- Top MBA Specialisations
- MBA Marketing Management Skills Required
- MBA in Marketing Management Syllabus
- MBA in Marketing Management Fee Structure
- Scope of MBA in Marketing Management
- Career Options After MBA in Marketing Management
- Benefits of studying MBA in Marketing Management
- Salary after MBA Marketing Management
- Browse Top MBA in Marketing Management Colleges in Top Locations
- MBA Marketing Management Colleges in Popular States
- Top Private MBA Marketing Management Colleges in India with Fees
- Top Government MBA Marketing Management Colleges in India
MBA degree in Marketing Management also helps the students to know the workings of various departments such as sales, advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies.
Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing. Popular business colleges offering MBA Marketing Management are TAPMI Manipal, Sharda University, and CMJ University.
Students need to fulfil the eligibility requirements of the colleges before applying for admission. Many B-schools in India offer admissions based on the cutoff marks scored by the students in the entrance examinations such as CAT, MAT, XAT, and CMAT.
MBA Marketing Management- Important Dates
- 01 Aug, 2024 - 13 Sep, 2024 -CAT Application Process
- 24 Nov, 2024 - CAT Exam
- 05 Nov, 2024 - 24 Nov, 2024 - CAT Admit Card
- 22 Jun, 2024 - 31 Aug, 2024 - Ongoing - KMAT Application Process
- 09 Aug, 2024 - Last date of Application - MAT IBT 1 August session
- 11 Aug, 2024 - Last date of Application - MAT CBT August session
- 14 Aug, 2024 - Exam - MAT IBT 1 August session
- 11 Aug, 2024 - 14 Aug, 2024 - Admit Card - MAT IBT 1 August session
- 18 Aug, 2024 - Exam - MAT CBT August session
- 14 Aug, 2024 - 18 Aug, 2024 - Admit Card - MAT CBT: August session
- 18 Aug, 2024 - Last date of Application - MAT IBT 2: August session
- 18 Aug, 2024 - Last date of Application - MAT PBT: August session
Highlights - MBA in Marketing Management
Particulars | Values |
|---|---|
Degree Name | MBA in Marketing Management |
Degree Type | Postgraduate |
Degree Duration | Two Years |
Semesters | Four |
Entrance Exams | CAT, CMAT, IIFT, XAT |
Eligibility Criteria | Graduation in any discipline with 50% marks |
Admission process | Entrance Exam/Merit-score |
Fees for the entire duration | Rs. 60,000 to Rs. 17.34 Lakhs |
Average Salary | Rs. 12.6 LPA (for a Marketing Manager) |
Job profiles | Sales Manager, Product Manager, Brand Manager, Marketing Executive, Digital Marketing Executive |
Top recruiters | NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro |
MBA in Marketing Management Eligibility Criteria
The MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in the marketing field can apply for a Marketing Management in MBA course. To get admitted to top colleges and universities students must meet the eligibility criteria before applying for the admission process. Here we have mentioned a few important points related to the MBA in Marketing Management eligibility criteria.
- Students should have passed a bachelor's degree in commerce or any related field from a recognised university.
- Students need to score at least 50 per cent in their bachelor's degree to be admitted to the MBA Marketing courses.
- Candidates have to attempt the entrance exams like CAT, CMAT, MAT, and XAT to get admission to top universities and colleges in India.
MBA in Marketing Management Admission
Admission to an MBA in Marketing Management degree programme is quite simple, students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, MAT and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.
- Candidates must appear for an entrance test before applying to the MBA in Marketing Management course.
- Students after qualifying for entrance examinations should apply for their desired college and university.
- Shortlisted candidates can attend counselling procedures conducted by colleges and universities.
- A few colleges will also conduct personal interviews and group discussions to allot the seats to the candidates in the college or university.
Top Entrance Exams for MBA Marketing Management
There are many entrance examinations offered in the MBA degree, students can choose the examination as required by the colleges for admissions. In this section, we have listed some of the popular entrance examinations required for any MBA specialisation.
| Exam Name | Level | Conducting Body | Exam Schedule |
|---|---|---|---|
National Exam | Indian Institute of Management Lucknow | ||
National Exam | All India Management Association | ||
National Exam | National Testing Agency (NTA) | ||
University/National Level | XLRI Jamshedpur | ||
University/National Level | Symbiosis International University |
Top MBA Specialisations
Apart from Family Business Management, many specialisations are offered in MBA. Students can choose their specialisations depending on their interests and future goals. In the table below, we have listed the popular MBA specialisations.
MBA Marketing Management Skills Required
Candidates who want to become Marketing Managers should possess various skills that are required for a candidate to excel in the field of marketing. Some of the marketing skills include packaging, promoting, designing, and advertising. A few more skills related to the marketing field are mentioned below:
- Leadership Skills
- Managerial Skills
- Strategic Thinking
- Managerial Skills
- Leadership Skills
- Team Work
MBA in Marketing Management Syllabus
Many educational institutes offer an MBA in Marketing Management. The syllabus will vary from one institute to another. However, there are a few subjects that are common for all the institutes. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.
Semester 1 | |
Management Concepts | Accounting for Managers |
Managerial Economics | Business Environment and Law |
Organisational Behaviour | Research Methodology |
Semester 2 | |
Financial Management | Operations Research and Management |
Marketing Management | Strategic Management |
Human Resources Management | - |
Semester 3 | |
Consumer Behaviour | Logistics and Supply Chain Management |
Marketing Research | Retail Marketing |
Industrial Marketing | - |
Semester 4 | |
Rural Marketing | Customer Relationship Management |
Services Marketing | Global Marketing |
Advertising & Sales Promotion | Project Work |
MBA in Marketing Management Fee Structure
The syllabus of an MBA in Marketing Management differs from one college to another. To find other details regarding the MBA Marketing Management course students should check the official website of the college. Private colleges are generally more expensive than a public institutes. The average fee for an MBA in Marketing Management course ranges from Rs. 60,000 to Rs. 17.34 Lakhs.
Scope of MBA in Marketing Management
Marketing Management is a popular specialisation opted for by MBA aspirants. It has a vast scope both in India and abroad. Graduates after completing a marketing management course can choose from various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst.
Those interested in studying further about Marketing Management can also apply for courses such as an M.Phil or a Ph.D. in Marketing Management. MBA graduates are hired in almost all sectors, many leading companies are looking for talented MBA professionals and are ready to offer handsome salaries. Students can also get job opportunities abroad once they have completed their degree.
Career Options After MBA in Marketing Management
There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. The graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers.
Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.
| Job Profile | Job Descriptions | Average Salary |
|---|---|---|
| Sales Manager | A Sales Manager is a professional who leads the sales team and is responsible for lead generation and other sales activities of a company. He or she is responsible for creating sales plans, analysing the sales, training, and mentoring the sales team to work and achieve the monthly targets. | Rs. 6.9 LPA |
| Digital Marketing Executive | A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites. | Rs. 3 LPA |
| Marketing Analyst | Marketing analysts are professionals who track advertising costs, analyse customer behaviour, conduct research about the prevailing market trends and conditions and act to extract more profits for the business. | Rs. 9.3 LPA |
| Brand Manager | Brand managers are responsible for creating the best brand image. They research to bring changes and implement new brand strategies to change the brand image. | Rs. 18.3 LPA |
Source: AmbitionBox
Top Recruiters
- Deloitte
- NTPC
- ITC
- Citibank
- Nestle
Benefits of studying MBA in Marketing Management
Pursuing an MBA in Marketing Management has various benefits. Several job opportunities are available for MBA graduates in both private and public sectors. Studying these subjects will help the candidates to understand more about the market and business.
Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are many job opportunities for MBA graduates.
Salary after MBA Marketing Management
The salary of an MBA in Marketing Management depends on various factors such as the position of the job, work experience, and the location of the job. Salaries of private and government sectors are also different. Students can join many senior-level positions after graduation.
MBA Marketing Management degree provides students with many high-paying career choices once they have relevant experience. Mentioned below are the average salaries of private and government sectors in India.
Sectors | Average Salary |
|---|---|
| Private | Rs. 3 LPA-Rs. 25 LPA |
| Government | Rs. 3 LPA-Rs. 25 LPA |
Source: Naukri.com
Browse Top MBA in Marketing Management Colleges in Top Locations
MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:
MBA Marketing Management Colleges in Popular States
MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:
Top Private MBA Marketing Management Colleges in India with Fees
Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available for the students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.
| Colleges | Fees |
|---|---|
Rs. 17.34 Lakhs | |
Rs. 8.01 Lakhs | |
Rs. 8.84 Lakhs | |
Rs. 1.20 Lakhs | |
- | |
Rs. 2.47 Lakhs | |
Rs. 1.71 Lakhs | |
Rs. 1.80 Lakhs | |
- | |
Sudheer Reddy College of Engineering and Technology for Women, Nizamabad | Rs. 54,000 |
Top Government MBA Marketing Management Colleges in India
In India, numerous government colleges provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.
| College | Fees |
|---|---|
Rs. 50,900 | |
Rs. 1.49 Lakhs | |
- | |
Rs. 1.08 Lakhs | |
Rs. 1 Lakhs | |
Institute of Distance Education, University of Madras, Chennai | - |
- | |
Rs. 1.39 Lakhs |
Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.
Frequently Asked Question (FAQs)
MBA in Marketing Management is a postgraduate course of 2 years. It is one of the most opted courses specialisations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and packaging.
To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks.
Some of the top private colleges to pursue an MBA in Marketing Management courses are: School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune. and Sharda University, Greater Noida.
The admission to MBA in Marketing Management course takes place on the basis of entrance examinations.
The average salary of a Marketing Management postgraduate differs depending on the experience. A fresher in the field can earn Rs. 2-3 lakhs per annum. However, a candidate with more years of experience can earn a better salary.
MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.
Some of the top recruiters of MBA Marketing Management are: NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.
An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.
The top entrance exams for the course include CAT, CMAT, XAT, CMAT, and MAT. Students should check the brochure of the course to know the entrance examination accepted by the college for MBA Marketing Management degree.
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Questions related to MBA
Hello,
Here are some websites which can help you :-
Hope it helps !
Hey there! Welcome to the Careers360 team! Great to have you here,
Interesting question you've got there about BBA students and MBA in Construction Management. You know, it's not the most common path, but it's definitely doable.
From what I've seen, most construction management programs are pretty open to students from different backgrounds, including BBA. The business skills you've picked up in your BBA could actually give you a leg up in some areas.
That said, you might need to brush up on some technical stuff related to construction. Some programs might ask for a bit of work experience in the field too, but it varies.
Why don't we dig into this a bit more? Are you thinking about this path for yourself, or is it for a piece you're working on? If you want, we could look into some specific programs and their requirements. Might make for a good article on the site, you know?
Let me know if you want to explore this further. Always happy to brainstorm ideas with the new blood!
No, an AP student cannot get full reimbursement in TS MBA colleges through the tsicET exam, in Telangana, to be eligible for fee reimbursement you need to have telangana residence certificate or bona fide certificate issued by telangana government.
Explore other options to get scholarship central state is also providing scholarship it is less amount but you still get some rebate at the time of admission.
Hello aspirant,
IBS Hyderabad offers a distinctive and cutting-edge approach to business education that is centered on giving students the knowledge and skills they need to succeed in management positions for the long run.
ROI is determined by your degree history as well as your capacity for learning and exploration while pursuing an MBA. The ROI of IBS Hyderabad is not very good. you will get the job of 6-7 lakh package after paying fees of around 20 lakhs.
Thank you
Hope it helps you.
BMS (Bachelor of Management Studies) graduates are generally eligible for MBA programs at IITs (Indian Institutes of Technology). However, the specific eligibility criteria can vary slightly from one IIT to another.
Common eligibility requirements typically include:
Academic Background: A Bachelor's degree in any field, preferably with a good academic record.Entrance Exam: Candidates need to appear and score well in a national-level MBA entrance exam like the Common Admission Test (CAT), Graduate Management Admission Test (GMAT), or other relevant exams.Work Experience: While not mandatory, some IITs may prefer candidates with a few years of work experience.Additional Requirements: Some IITs might have specific requirements like group discussions, personal interviews, or written ability tests.
Note: The eligibility criteria for IIT MBA programs can change from year to year. It's advisable to check the official websites of the IITs you're interested in for the most accurate and up-to-date information.
Key points to remember:
A strong academic background and a good score in the entrance exam are crucial.Work experience can be an advantage but is not always mandatory.Prepare well for the entrance exam and the subsequent selection rounds.
By meeting these eligibility criteria and preparing thoroughly, BMS graduates can increase their chances of securing admission to a prestigious IIT MBA program.
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