MBA in Marketing Management is a postgraduate management programme, with a course duration of two years. The curriculum consists of four semesters, two in each year. As of now, over 130 colleges offer this MBA course in India. Marketing management provides knowledge related to concepts such as marketing management, marketing research, and marketing strategies.
Browse Top MBA in Marketing Management Colleges in Top Locations
MBA Marketing Management Colleges in Popular States
Top Private MBA Marketing Management Colleges in India with Fees
Top Government MBA Marketing Management Colleges in India
MBA degree in Marketing Management also helps the students to know the workings of various departments such as sales, advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies.
Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing. Popular business colleges offering MBA Marketing Management are TAPMI Manipal, Sharda University, and CMJ University.
Students need to fulfil the eligibility requirements of the colleges before applying for admission. Many B-schools in India offer admissions based on the cutoff marks scored by the students in the entrance examinations such as CAT, MAT, XAT, and CMAT. Additionally, some colleges may also conduct personal interviews or group discussions.
Students can pursue an MBA in Marketing Management in various formats depending on their future goals and interests. Popular formats are Full-Time, Part-time, Online and Distance MBA. Listed below are the popular forms of an MBA Marketing.
Full-Time- It is the most popular format of the course. Students are required to attend the classes regularly and meet the attendance percentage.
Part-time MBA- A Part-time MBA is an ideal format for someone who is interested in pursuing an MBA alongside a full-time job. It has become very popular in recent times.
Online MBA- Those interested in studying MBA from the comfort of their homes, can apply for a Part-Time MBA.
Distance MBA-Distance MBA also called correspondence is a flexible and remote learning course that allows the candidates to study MBA without physically attending the college.
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MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in marketing, sales, or advertising can pursue this course. To get admitted to top colleges and universities, students must meet the eligibility details before applying for admission procedure. In the table below, we have mentioned the eligibility criteria of MBA Marketing Management.
Eligibility Parameters
Details
Educational Qualification
Bachelor's degree from a recognised institute in India
Minimum aggregate score
50 per cent aggregate score
Entrance exams
CAT, MAT, CMAT, XAT, SNAP
Provisional Admission
Final-year applicants are eligible to apply on a provisional basis
Work Experience (optional)
1-2 years (some colleges may prefer candidates with work experience)
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Admission to an MBA in Marketing Management degree programme is quite simple, students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, MAT and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.
Step 1- Read about the course- Candidates should study the course in detail, they can also contact the institute to know the relevant details.
Step 2- Meet the eligibility requirements- Candidates should fulfil the eligibility requirements before applying for admissions.
Step 3- Fill out the application form- Applicants should fill out the application form available on the official website of the college. Students can also visit the admission office of the institute to get the application form.
Step 4- Appear for entrance examinations- Candidates should appear for relevant entrance examinations, CAT, XAT, SNAP, MAT, and NMAT are the popular examinations.
Step 5- Cutoff score- Every year, colleges release the cutoff score after the declaration of entrance examination results. A merit list will be prepared and students will be allotted colleges.
Step 6- GDPI- In addition to the entrance examinations, many colleges also conduct personal interviews group discussions or aptitude tests.
Step 7- Pay the course fees and submit official documents- To conclude the admission procedure, candidates should pay the course fees and submit relevant documents.
Top Entrance Exams for MBA Marketing Management
There are many entrance examinations offered in the MBA degree, students can choose the examination as required by the colleges for admissions. In this section, we have listed some of the popular entrance examinations required for any MBA specialisation.
Apart from Family Business Management, many specialisations are offered in MBA. Students can choose their specialisations depending on their interests and future goals. In the table below, we have listed the popular MBA specialisations.
Many educational institutes offer an MBA in Marketing Management. The syllabus will vary from one institute to another. However, there are a few subjects that are common for all the institutes. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.
Semester 1
Management Concepts
Accounting for Managers
Managerial Economics
Business Environment and Law
Organisational Behaviour
Research Methodology
Semester 2
Financial Management
Operations Research and Management
Marketing Management
Strategic Management
Human Resources Management
-
Semester 3
Consumer Behaviour
Logistics and Supply Chain Management
Marketing Research
Retail Marketing
Industrial Marketing
-
Semester 4
Rural Marketing
Customer Relationship Management
Services Marketing
Global Marketing
Advertising & Sales Promotion
Project Work
MBA in Marketing Management Fee Structure
The fee structure for MBA Marketing Management is influenced by the facilities provided, and the ownership of the institute. The fee details are available either on the official website of the institute or the programme brochure. Private colleges are generally more expensive than public institutes. The average fee for an MBA in Marketing Management course ranges from Rs. 60,000 to Rs. 17.34 Lakhs.
Scope of MBA in Marketing Management
Marketing Management is a popular specialisation opted for by MBA aspirants. It has a vast scope both in India and abroad. Graduates after completing a marketing management course can choose from various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst.
Those interested in studying further Marketing Management can also apply for degrees such as an M.Phil or a Ph.D. in Marketing Management. MBA graduates are hired in almost all sectors, many leading companies are looking for talented MBA professionals and are ready to offer handsome salaries. Students can also get job opportunities abroad once they have completed their degree.
Career Options After MBA in Marketing Management
There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. The graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers.
Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.
A Sales Manager is a professional who leads the sales team and is responsible for lead generation and other sales activities of a company. He or she is responsible for creating sales plans, analysing the sales, training, and mentoring the sales team to work and achieve the monthly targets.
A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites.
Marketing analysts are professionals who track advertising costs, analyse customer behaviour, conduct research about the prevailing market trends and conditions and act to extract more profits for the business. They also help support the marketing campaigns of a company by analysing the data.
Brand managers are responsible for creating the best brand image. They research to bring changes and implement new brand strategies to change the brand image.
Rs. 18.3 LPA
Source: AmbitionBox
Top Recruiters
Google
Deloitte
NTPC
ITC
Citibank
Nestle
Benefits of studying MBA in Marketing Management
Pursuing an MBA in Marketing Management has various benefits. Several job opportunities are available for MBA graduates in both private and public sectors. Studying these subjects will help the candidates to understand more about the market and business.
Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are many job opportunities for MBA graduates.
Salary after MBA Marketing Management
The salary of an MBA in Marketing Management depends on various factors such as the position of the job, work experience, and the location of the job. Salaries of private and government sectors are also different. Students can join many senior-level positions after graduation.
MBA Marketing Management degree provides students with many high-paying career choices once they have relevant experience. Mentioned below are the average salaries of private and government sectors in India.
Sectors
Average Salary
Private
Rs. 3 LPA-Rs. 25 LPA
Government
Rs. 3 LPA-Rs. 25 LPA
Source: Naukri.com
Browse Top MBA in Marketing Management Colleges in Top Locations
MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:
MBA Marketing Management Colleges in Popular States
MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:
Top Private MBA Marketing Management Colleges in India with Fees
Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available for the students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.
Top Government MBA Marketing Management Colleges in India
In India, numerous government colleges provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.
Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.
Frequently Asked Questions (FAQs)
1.What is MBA in Marketing Management?
MBA in Marketing Management is a postgraduate course of 2 years. It is one of the most opted courses specialisations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and packaging.
2.What is the Eligibility Criteria of an MBA in Marketing Management?
To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks.
3.What are the top private colleges of MBA in Marketing Management?
Some of the top private colleges to pursue an MBA in Marketing Management courses are: School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune. and Sharda University, Greater Noida.
4.How do you get admission to MBA in Marketing Management course?
The admission to MBA in Marketing Management course takes place on the basis of entrance examinations.
5.What is the average salary of a Marketing Management postgraduate?
The average salary of a Marketing Management postgraduate differs depending on the experience. A fresher in the field can earn Rs. 2-3 lakhs per annum. However, a candidate with more years of experience can earn a better salary.
6.What is the scope of an MBA in Marketing Management course?
MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.
7.Who are the top recruiters?
Some of the top recruiters of MBA Marketing Management are: NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.
8.What are the job profiles for MBA Marketing Management students?
An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.
9.What are the top entrance exams for the MBA Marketing Management course?
The top entrance exams for the course include CAT, CMAT, XAT, CMAT, and MAT. Students should check the brochure of the course to know the entrance examination accepted by the college for MBA Marketing Management degree.
A two-year
MBA program
in India typically costs between 10 lakh and 34 lakh, but this can vary significantly based on the institution, program type, and location. Government and state colleges generally have lower fees, ranging from 2 lakh to 6 lakh, while private and international institutions can charge considerably more.
Factors influencing MBA fees:
Institution Type: Government and state-funded institutions generally have lower fees compared to private and international universities.
Program Type: Full-time, part-time, and online MBA programs can have different fees.
Location: Costs can vary depending on the city and state.
Infrastructure and Facilities: Institutions with better facilities and programs like international immersion programs may charge higher fees.
Fee ranges for different categories:
IIMs: 20 lakh to 28 lakh.
Tier-1 Private Colleges: 15 lakh to 25 lakh.
Tier-2 Private Colleges: 8 lakh to 12 lakh.
Tier-3 / State Colleges: 2 lakh to 6 lakh.
Private Universities: Up to 34.60 lakh.
Government/State Colleges: 2,600 to 8.6 lakh.
Online/Distance MBA: 15,500 to 55,000 per semester.
The IBS Executive MBA Program is great for working professionals because it offers a flexible schedule, allowing you to study while continuing your job. The program focuses on real-world business problems, which helps you apply what you learn directly to your work. You’ll learn from experienced faculty members and have the chance to network with other professionals from different industries, which can open up new career opportunities.
It’s designed to improve leadership skills, making it ideal for people looking to grow in management roles. You also get a chance to gain global exposure through international study trips and industry connections. The curriculum includes various specializations, so you can choose what aligns with your career goals, whether it’s marketing, finance, or something else. Plus, the degree is from a well-recognized institution, which adds value to your resume.
The best part is that the program understands your need for balance, so it’s structured to fit into your busy work life.
Based on the available information, if your merit number is
940
for the
B.Tech + MBA Tech
program at
NMIMS Mumbai
, it is unlikely that you will secure admission. The competition for this program is intense, and the closing ranks are typically much lower.
Key Points:
Limited Seats:
The B.Tech + MBA Tech program at NMIMS Mumbai has a limited number of seats, making the admission process highly competitive.
Merit-Based Selection:
Admission is primarily based on merit, and candidates with higher merit numbers have a lower chance of securing a seat.
Alternative Options:
If you are interested in pursuing this program, consider exploring other campuses of NMIMS or similar programs at different institutions.
For the most accurate and up-to-date information, please refer to the official NMIMS website or contact their admissions office directly.
I hope this answer helps you. If you have more queries, feel free to share your questions with us, and we will be happy to assist you.
Thank you, and I wish you all the best in your bright future.
A
5-year integrated MBA
is a program that combines both undergraduate and postgraduate studies in business management. After completing your 12th grade, you can join this program, which typically includes 3 years of undergraduate courses (like BBA or similar) followed by 2 years of MBA-level coursework.
This program is designed to save time by combining both degrees into one. It usually requires you to clear an entrance exam for admission. It’s a good option if you’re certain about pursuing an MBA and want a streamlined path.
