- Welcome to Session 1
- SESSION 1 HOMEWORK LINK
Online
₹ 449 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Introduction
Build your Model
- Introduction to Building Your Model
- Role of Marketing
- Importance of Marketing
- Introduction to Building Your Model
Step 1: Know Your Numbers
- Step 1: Know Your Numbers
- HOMEWORK: KNOW YOUR NUMBERS
Step 2: Measuring
- Step 2: Measuring
- Experience Mapping
- The Buying Process
- HOMEWORK: BUYER JOURNEY QUESTIONS
Step 3: Conversion Rates
- Step 3: Conversion Rates
- Industry Averages
Step 4: Building Your Model
- Step 4: Building Your Model
- Knowing the Value of a Lead
- HOMEWORK: BUILD YOUR MODEL
Step 5: Building Your Scenarios
- Step 5: Building Your Scenarios
- HOMEWORK: BUILD YOUR FUNNEL
- Practical Campaign Models
Next Steps
- Next Steps
- End of Session
SESSION 2 INTRODUCTION
- Welcome to Session 2
- SESSION 2 HOMEWORK LINK
The Belief Framework
- Introduction to the Belief Framework
- THE 5 BELIEF FRAMEWORK PRINCIPLES
Rules of Belief
- Rule 1: Everybody has Beliefs
- Rule 2: Belief is a Strong Motivator
- Rule 3: Belief Preceeds Behavior
- Rule 4: All Beliefs can be Developed
- Rule 5: Beliefs can be Measured
Principle 1: Act Like a Mentor
- Principle 1: Act Like a Mentor
- Definition of Mentorship
- A Mentor is Other-Centered
- A Mentor is Authentic
- A Mentor is Empathetic
- A Mentor is an Authority
- A Mentor is Committed
Principle 2: Your Customer is Human
- Principle 2: Your Customer is Human
- Introduction to Personas
- HOMEWORK: DEFINING YOUR TARGET MARKET
- Elements of a Good Persona
- Telling Your Persona's Story
- HOMEWORK: PERSONAS
Principle 3: Identify and Establish the Need
- Principle 3: Identify and Establish the Need
- Defining Consumer Needs
- Discovering Your Genuine Contribution
- Create or Satisfy Needs?
- HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
Principle 4: You Have the Solution
- Principle 4: You Have the Solution
- Journey Specific Solutions
- HOMEWORK: ESTABLISHING THE SOLUTION
- Content Types per Stage
- HOMEWORK: DEFINING THE BUYING PROCESS
Principle 5: People Respond to Direction
- Principle 5: People Respond to Direction
- Ad & Brand Exposure
- Two Types of Actions
- Creating the Belief Framework
- HOMEWORK: THE BELIEF FRAMEWORK
Important Tensions
- Values-Based vs Fear-Based Marketing
- Features vs Benefits
- End of Session
SESSION 3 INTRODUCTION
- Welcome to Session 3
- SESSION 3 HOMEWORK LINK
Conversion Rate Optimization (CRO)
- Introduction to CRO
- Defining Conversion
- Building Your Conversion Plan
STEP 1: MEASURE
- Measure
- 3 Primary Methods of Data Analysis
- Data Tools and Tags
- HOMEWORK: INSTALLING TOOLS
- Important KPIs
- Funnel Pages
- HOMEWORK: DASHBOARD & REPORTS
- HOMEWORK: SEGMENTS
STEP 2: ANALYZE
- Analyze
- Funnel Touchpoints
STEP 3: STRATEGIZE
- Strategize
- Hypothesize
- Prioritize
- HOMEWORK: CRO WORKLOG
STEP 4: DESIGN
- Design
- Mobile Design
- Buzzword Compliance
- User Experience
- Consumer Focus
- What's Missing?
STEP 5: IMPLEMENT
- Implement
STEP 6: LEARN
- Learn
Key CRO Takeaways
- Key CRO Takeaways
- End of Session
SESSION 4 INTRODUCTION
- Welcome to Session 4
- SESSION 4 HOMEWORK LINK
Search Engine Optimization (SEO)
- Introduction to SEO
- Defining Modern SEO
- The 5 Primary Keys of SEO
- Common SEO Myths and Misconceptions
- Why is SEO Important?
- The SEO Plan
PART 1: TECHNICAL SEO
- Technical SEO
- Meta Tags
- Meta Tag: Title
- Meta Tag: Description
- URL Construction
- Duplicate Content
PART 2: CONTENT
- Content
- Stage 1: Keyword Research
- 4 Steps of Keyword Research
- HOMEWORK: KEYWORD LIST
- Stage 2: Content Audit
- Conducting a Content Audit
- Stage 3: Competitor Analysis
- HOMEWORK: SITE COMPARISON
- Stage 4: User Experience
PART 3: LINKING
- Linking
- Internal Linking
- External Linking
- Link Flywheel
- Link Types
- Link Building Strategies
- Social's Impact on SEO
- HOMEWORK: SOCIAL INFLUENCERS
METRICS
- Metrics
- Keyword Rankings
- Backlinks & Linking Root Domains
- Organic Traffic
- Average Time-On-Page
- Pages Per Session
- Returning Users
- Bounce Rate
- Page Speed
- Traffic By Device
- Conversions
- End of Session
SESSION 5 INTRODUCTION
- Welcome to Session 5
- SESSION 5 HOMEWORK LINK
Content Engagement Plan
- Introduction to Content Engagement Plan
- Modern Marketing Funnel
- Why Content Fails
- What Makes Content Valuable?
- Interactive Content
- Personalize Content
- Full-Funnel Content Plan
- Defining Content Type
- Consumer-Centric Content
STAGE 1: TOFU CONTENT
- TOFU Content
- TOFU Spotlight: Social Media
- TOFU Content Examples
STAGE 2: MOFU CONTENT
- MOFU Content
- MOFU Goals and Tactics
- MOFU Content Examples
STAGE 3: BOFU CONTENT
- BOFU Content
- BOFU Goals and Tactics
- BOFU Content Examples
STAGE 4: RETENTION CONTENT
- Retention Content
- Retention Goals and Content Types
- Retention Content Examples
Measuring Success
- Measuring Success
HOMEWORK
- HOMEWORK: CONTENT ENGAGEMENT PLAN
- End of Session
SESSION 6 INTRODUCTION
- Welcome to Session 6
- SESSION 6 HOMEWORK LINK
Multi-Channel Lead Acquisition
- Introduction to Multi-Channel Lead Acquisition
DATA INFORMED
- Data Informed
- Primary Success Metrics
- Syncing Your Accounts
- Tracking & UTM Codes
- HOMEWORK: UTM CODES
- Custom Dashboards
- HOMEWORK: DASHBOARD & REPORTS
- HOMEWORK: SEGMENTS
ALL CHANNELS ARE PART OF THE JOURNEY
- All Channels Are Part Of The Journey
INTEGRATED MARKETING COMMUNICATIONS (IMC)
- Integrated Marketing Communications (IMC)
- IMC Defined
- IMC Strategy
- IMC Examples & Marketing Mix
DEVICE AGNOSTICISM
- Device Agnosticism
BRANDED STYLE GUIDE
- Branded Style Guide
- Manual of Styles
- Example Style Guides
CHANNEL: EMAIL
- Introduction to Email
- Email Metrics
- Email Design
- Email Personalization
- Lead Nurturing Campaigns
- Different Types of Lead Nurturing Emails
- Growing Subscribers
CHANNEL: SOCIAL
- Introduction to Social
- YouTube
- Other Social Networks
CHANNEL: SEARCH MARKETING
- Introduction to Search Marketing
- #1: Be Found at Every Stage
- #2: Drive Dual Strategies
- #3: Boost Conversions
- #4: Dominate the SERPs
- #5: Conversions
- Integrate, Don't Separate
CHANNEL: REMARKETING
- Introduction to Remarketing
- Why Remarketing Works
- Different Types of Remarketing
- End of Session
Instructors
Mr Brian Bozarth
Founder
Freelancer
Other Masters