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    Advanced Search Engine Optimization (SEO) Program

    BY
    Simplilearn

    Brochure
    Lavel

    Expert

    Mode

    Online

    Fees

    Free

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video Based

    Course and certificate fees

    Type of course

    Free

    certificate availability

    Yes

    certificate providing authority

    Simplilearn

    The syllabus

    Search Engine Optimization Foundations

    Course Introduction
    • Course Introduction
    Lesson 1 : SEO Introduction
    • SEO Introduction
    • Importance of SEO
    • What Is SEO?
    • Search Ecosystem Components
    • Search Ecosystem Components: Incentives
    • What Drives Search Ecosystem?
    • SEO and Social Media
    • SEO: Pros and Cons
    • Avoid Outdated Techniques
    • SEO Career in Organizations
    • Enterprise SEO
    • Small-Medium Business SEO
    • SEOs in Agencies
    • Individual SE
    • Opportunities and Skill
    • Key Takeaways
    • Knowledge Check
    Lesson 2 : How Search Engines Work
    • How Search Engines Work
    • Major Search Engines
    • Minor Search Engines: Search
    • International Search Engines: Yandex
    • International Search Engines: Baidu
    • International Search Engines: Naver
    • International Search Engines: Qwant
    • Search Engine Mechanism
    • Search Engine Crawling
    • Search Engine Crawling: Robots.txt
    • Sitemaps
    • Storing
    • Processing and Indexing
    • Ranking
    • Key Takeaways
    • Knowledge Check
    Lesson 3 : Types of SEO
    • Types of SEO
    • SEO Hats
    • White Hat SEO
    • Black Hat SEO
    • Gray Hat SEO
    • SEO Mistakes
    • SEO Best Practices: No Hidden Content
    • SEO Best Practices: Optimized Snippet
    • SEO Best Practices: Prominent Heading
    • SEO Best Practices: Organized Hierarchy
    • SEO Best Practices: Practical Links
    • What is SEO Spam?
    • Falsifying Content
    • Falsifying Links
    • Falsifying Website Content
    • SEO Spam
    • The Periodic Table of SEO Success Factor
    • Key Takeaways
    • Knowledge Check
    Lesson 4 : Keyword Research and Competitive Intelligence
    • Importance of Keyword Research
    • User Intent
    • Not Provided
    • Performing Keyword Research
    • Demo: Keyword Research Tool (Wordtracker)
    • Keyword Research and Competitive Intelligence
    • Types of Queries
    • Short Tail Query: Pros and Cons
    • Long Tail Query: Advantages
    • Competitive Analysis Overview
    • Factors in Competitive Analysis
    • B2B vs. B2C
    • Key Takeaways
    • Knowledge Check
    Lesson 5 On-Page Optimization
    • On-Page Optimization
    • Defining On-Page Optimization
    • On-Page Factors
    • Title Tags
    • Meta Description
    • Header Tags
    • URLs and URL Structure
    • Image Alt Text
    • Internal Links
    • Keyword Usage
    • Sitemaps
    • On-Page Don'ts
    • Keyword Stuffing
    • Hidden Text
    • Repetitive Anchor Text
    • Cloaking
    • Perfectly Optimized Page
    • SEO Factors
    • Top Ranking Factors
    • Key Takeaways
    • Knowledge Check
    Lesson 6 Off-Page Optimization
    • Off-Page Optimization
    • What Is Off-Page Optimization
    • Signals of Popularity
    • Why Links?
    • Create Link-Worthy Content
    • Off-Site Engagement
    • Utilize Offline Relationships
    • Types of Links
    • Rel = “nofollow” and Social Media
    • Link Building Don’ts
    • Key Takeaways
    • Knowledge Check
    Lesson 7 Duplicate Content
    • Duplicate Content
    • What Is Duplicate Content?
    • Common Instances
    • Fixing Duplicate Content
    • Key Takeaways
    • Knowledge Check
    Lesson 8 Design and Architecture
    • Design and Architecture
    • Importance of Design
    • Design: Best Practices
    • Designing for Search Engines
    • Key Takeaways
    • Knowledge Check
    Lesson 9 Local SEO
    • Local SEO
    • Local Searches
    • NAP
    • Directories
    • Top Local Search Signals - A
    • Top Local Search Signals - B
    • Key Takeaways
    • Knowledge Check
    Lesson 10 Algorithm Updates and SEO Changes
    • Algorithm Updates and SEO Changes
    • Biggest SEO Misconception
    • What to Measure?
    • Constant Changes
    • Google Panda Update
    • Google Penguin Update
    • Google Humming Bird Update
    • RankBrain
    • Not Provided
    • SEO Is Still Powerful
    • Key Takeaways
    • Knowledge Check
    Lesson 11 Integrating SEO with Other Disciplines
    • Integrating SEO with Other Disciplines
    • Integrating Marketing Channels
    • User Experience Across Channels
    • SEO and Content Marketing
    • SEO and Analytics
    • SEO and Mobile
    • SEO for Wordpress
    • Key Takeaways
    • Knowledge Check
    Lesson 12 SEO Tools
    • SEO Tools
    • What Are SEO Tools?
    • SEO Tool Categories
    • DEMO: Raven SEO
    • Key Takeaways
    • Knowledge Check
    Lesson 13 How to Build a Successful Career in SEO
    • How to Build a Successful Career in SEO
    • Top Dos and Don’ts
    • Career Paths
    • Certifications
    • Key Takeaways
    Search Engine Optimization Foundations Quiz
    • Search Engine Optimization Foundations Quiz.

    Advanced Search Engine Optimization

    Section 1 : Introduction to SEO
    • 1.001 What You will Learn in this Course
    • 2.001 The Business Impact of SEO
    • 3.001 SEO Terms and Definitions
    • 4.001 SEO Business Concepts
    • Knowledge Check
    Section 2 : How Search Engines Work
    • 1.001The Search Engine Landscape
    • 2.001 Analyzing Search Results
    • 3.001 The Search Engine Index
    • Knowledge Check
    Section 3 : Keyword Research
    • 1.001 Keywords The Foundation
    • 2.001 Keyword Research Research Tool Overview
    • 3.001 Build a Keyword List
    • 4 Analyze Your Keywords: Long tail and Short tail
    • 5.001 Exploring Keyword Opportunities
    • 6.001 Keyword Plan for Trends and Cycles
    • 7.001 Group and Manage keywords
    • Knowledge Check
    Section 4 : On-Page Optimization
    • 1.001 Key On-Page Elements
    • 2.001 Content Hierarchy
    • 3.001 Optimize Content
    • 4.001 Optimize Content with HTML5
    • 5.001 Optimize for Mobile
    • Knowledge Check
    Section 5 : Website Management and Optimzation
    • 1.001 Domain Signals for SEO
    • 2.001 Manage Website URLs
    • 3.001 Identify and Remove Duplicate Content
    • 4.001 Additional Optimization and Management
    • 5.001 Webmaster Tools
    • 6.001 Moving to a New Domain or a Redesign
    • 7.001 Googles History of Major Algorithm Updates
    • Knowledge Check
    Section 6 : Off-Page SEO
    • 1.001 The Importance of Links Part A
    • 1.001 The Importance of Links Part B
    • 2.001 Evaluating Backlinks
    • 3.001 Seven Methods of Link Building
    • 5 Build Links through Social Networks and Social Media Sites
    • 5.001 Advanced Concepts and Best Practices for Linking
    • Knowledge Check
    Section 7 : Planning A New Website
    • 1.001 Choose a domain name
    • 2.001 Organize Content Structure
    • 3.001 Develop URL Structure
    • Knowledge Check
    Section 8 : Market Your Optimized Website
    • 1.001 Conducting Competitive Audit
    • 2.001 Why You Should Not Rely on Rankings
    • 3.001 Create a Marketing Plan
    • 4.001 SEO and Marketing Teams
    • 5.001 Claim and Manage Your Business Listing
    • Knowledge Check
    Section 9 : Analytics and Measurement
    • 1.001 Intro to Measurement
    • 2.001 Analytics Terms and Concepts
    • 3.001 Measure Goals and Goal Values
    • 4.001 Measure and Analyze the Bounce Rate
    • 5.001 Critical Reports to Improve Your SEO
    • Knowledge Check
    Section 10 : What's Next-Learning Path
    • 1.001 Your Learning Path

    Advanced Content Marketing

    Section 1 : Introduction to Content Marketing
    • 1.1 Introduction
    • 1.2 What's In It For Me
    • 1.3 What Is Content Marketing
    • 1.4 How to Become a Best-in-Class Content Marketer
    • 1.5 Develop a Clear Vision
    • 1.6 Develop a Business Case
    • 1.7 Document your Content Marketing Strategy
    • 1.8 Create a Editorial Mission Statement
    • 1.9 Target Customers based on their Intent
    • 1.10 Target Key Influencers
    • 1.11 Produce Help, Hub, and Hero Content
    • 1.12 Produce Engaging Content
    • 1.13 Use Content Marketing Tactics
    • 1.14 Use Social Media Platforms
    • 1.15 Help Customers Find the Information
    • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
    • 1.17 Measure Content Effectiveness
    • 1.18 Measure ROMI
    • 1.19 Improve by Experimenting with New Initiatives
    • 1.20 Improve by Becoming Sophisticated and Mature
    • 1.21 Key Takeaways
    • Knowledge Check
    Section 2 : Developing a Vision of Content Marketing Success
    • 2.1 Introduction
    • 2.2 What's In It For Me
    • 2.3 Vision for Successful Content Marketing
    • 2.4 The Michelin Guide Story
    • 2.5 Hindustan Unilever
    • 2.6 Volvo Trucks
    • 2.7 Dell's Take It Easy
    • 2.8 Key Takeaways
    • Knowledge Check
    Section 3 : Developing a Business Case for Content Marketing
    • 3.1 Introduction
    • 3.2 What's In It For Me
    • 3.3 Content Marketing Budget
    • 3.4 Objectives and Key Performance Indicators (KPIs)
    • 3.5 Challenges and Impact
    • 3.6 Best Practices
    • 3.7 Benefits and Financial Impact
    • 3.8 Build your Business Case
    • 3.9 Compare the Value of Content Marketing
    • 3.10 Key Takeaways
    • Knowledge Check
    Section 4 : Creating a Successful Content Marketing Strategy
    • 4.1 Introduction
    • 4.2 What's In It For Me
    • 4.3 Creating a Successful Content Marketing Strategy
    • 4.4 Model for Creating a Successful Content Marketing Strategy
    • 4.5 Content Marketing Strategy - Two-Step Model
    • 4.6 Two Step Model - First Phase
    • 4.7 Two-Step Model - Second Phase
    • 4.8 Benefit of Two-Step flow Model
    • 4.9 Key Takeaways
    • Knowledge Check
    Section 5 : Creating a Remarkable Editorial Mission Statement
    • 5.1 Introduction
    • 5.2 What's In It For Me
    • 5.3 Editorial Mission Statements
    • 5.4 Create Remarkable Content
    • 5.5 Top Global Ad Campaigns
    • 5.6 Remarkable Editorial Mission Statement
    • 5.7 Key Takeaways
    • Knowledge Check
    Section 6 : Targeting Customer Intent Instead of Demographics
    • 6.1 Introduction
    • 6.2 What's In It For Me
    • 6.3 Target Intent over Demographic
    • 6.4 Target Customers on Mobile Devices
    • 6.5 Target Intent on YouTube
    • 6.6 Know Your Customers' Intent
    • 6.7 Have a Mobile-friendly Website
    • 6.8 Video are Preferred Over Text
    • 6.9 Key Takeaways
    • Knowledge Check
    Section 7 : Targeting Key Influencers
    • 7.1 Introduction
    • 7.2 What's In It For Me
    • 7.3 Importance Of Influencer Marketing
    • 7.4 Process Of Augmenting With Influencers
    • 7.5 Case Study—Orange France
    • 7.6 Key Takeaways
    • Knowledge Check
    Section 8 : Producing Help, Hub, and Hero Content Consistently
    • 8.1 Introduction
    • 8.2 What's In It For Me
    • 8.3 Help Content
    • 8.4 Hub Content
    • 8.5 Hero Content
    • 8.6 Key Takeaways
    • Knowledge Check
    Section 9 : Producing Engaging Content More Frequently
    • 9.1 Introduction
    • 9.2 What's In It For Me
    • 9.3 Producing Engaging Content
    • 9.4 Engagement Through Video and Text
    • 9.5 Text Vs Video
    • 9.6 What to Seek
    • 9.7 Checklist - When to Use Video or Text
    • 9.8 Key Takeaways
    • Knowledge Check
    Section 10 : Using Effective B2C and B2B Content Marketing Tactics
    • 10.1 Introduction
    • 10.2 What's In It For Me
    • 10.3 B2C and B2B Content Marketing Tactics—Usage
    • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
    • 10.5 Email Newsletters
    • 10.6 In-person Events
    • 10.7 Illustrations/Photos
    • 10.8 Social Media content
    • 10.9 Infographics
    • 10.10 Videos—B2C
    • 10.11 Videos—B2B
    • 10.12 Online Presentations
    • 10.13 Microsites
    • 10.14 Website Articles
    • 10.15 Blogs
    • 10.16 Webinars
    • 10.17 Case Studies
    • 10.18 Mobile Apps
    • 10.19 Print Magazines
    • 10.20 Digital Magazines
    • 10.21 Books
    • 10.22 Podcasts
    • 10.23 White Papers
    • 10.24 Research Reports
    • 10.25 E-Books
    • 10.26 Branded Content Tools
    • 10.27 Virtual Conferences
    • 10.28 Key Takeaways
    • Knowledge Check
    Section 11 : Building Successful B2C and B2B Social Media Platforms
    • 11.1 Introduction
    • 11.2 What's In It For Me
    • 11.3 Social Media Platforms
    • 11.4 Facebook
    • 11.5 LinkedIn
    • 11.6 YouTube
    • 11.7 YouTube - Create Great Content
    • 11.8 YouTube - Develop a Programming Strategy
    • 11.9 Twitter
    • 11.10 Key Takeaways
    • Knowledge Check
    Section 12 : Helping Customers find the Information They Seek
    • 12.1 Introduction
    • 12.2 What's In It For Me
    • 12.3 Optimizing Your Content For Your Web Site
    • 12.4 Creating A Google-friendly Web Site
    • 12.5 Optimizing Web Pages For Keywords
    • 12.6 Optimizing Video Content
    • 12.7 Micro-moments
    • 12.8 Key Takeaways
    • Knowledge Check
    Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
    • 13.1 Introduction
    • 13.2 What's In It For Me
    • 13.3 Influencing the Influencers
    • 13.4 Schmooze Optimization
    • 13.5 Nurture Key Relationships
    • 13.6 Example - WineWorld
    • 13.7 Four Key Influencers
    • 13.8 Engaging Digital Presence
    • 13.9 Keys to Success
    • 13.10 Work together with influencers
    • 13.11 GE with influential YouTube creators
    • 13.12 Creations in support with GE
    • 13.13 Key Takeaways
    • Knowledge Check
    Section 14 : Measuring Content Effectiveness
    • 14.1 Introduction
    • 14.2 What's In It For Me
    • 14.3 Sales and Sales Lead Quality
    • 14.4 Touchpoints in the Customer Journey
    • 14.5 Turning Touchpoints into Quality Leads or Sales
    • 14.6 Focus on the Right Metrics
    • 14.7 Value Your Best Customer
    • 14.8 Attribute Value Across the Journey
    • 14.9 Prove Marketing Impact
    • 14.10 Key Takeaways
    • Knowledge Check
    Section 15 : Measuring Return on Marketing Investment
    • 15.1 Introduction
    • 15.2 What's In It For Me
    • 15.3 Return on Marketing Investment
    • 15.4 The Power of the Press Release
    • 15.5 Test A - ROMI Revisited
    • 15.6 Test B - Impact of a Budget Cut
    • 15.7 Test C - Impact of Using Multimedia
    • 15.8 Key Takeaways
    • Knowledge Check
    Section 16 : Improving by Experimenting With New Initiatives
    • 16.1 Introduction
    • 16.2 What's In It For Me
    • 16.3 Creating Engaging Content
    • 16.4 What is Effective and What is Not
    • 16.5 Key Takeaways
    • Knowledge Check
    Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
    • 17.1 Introduction
    • 17.2 What's In It For Me
    • 17.3 Content Marketing Maturity
    • 17.4 Get Value from Editorial Meeting
    • 17.5 Content Marketing in Organizations
    • 17.6 Content Marketing with SEO and Social Media
    • 17.7 Leverage Paid Advertising
    • 17.8 Sophisticated Content Marketers
    • 17.9 Analytics Tips
    • 17.10 Key Takeaways
    • Knowledge Check
    Section 18 : Content Marketing in the Foreseeable Future
    • 18.1 Introduction
    • 18.2 What's In It For Me
    • 18.3 Content Marketing Forecast
    • 18.4 Impact on Content Marketing Strategy
    • 18.5 Video Sharing Platforms—Audience Segments
    • 18.006 Video Sharing Platforms - Content Genres
    • 18.7 YouTube vs Facebook
    • 18.8 YouTube Best Practices—Part A
    • 18.9 YouTube Best Practices—Part B
    • 18.10 Virtual Reality
    • 18.11 Facebook Best Practices
    • 18.12 Instagram and Twitter Best Practices
    • 18.13 Key Takeaways
    • Knowledge Check

    Advanced Web Analytics

    Section 1 : Introduction to Digital Analytics
    • 1.001 Introduction to Digital Analytics
    • Knowledge Check
    Section 2 : Building Blocks
    • 2.001 Introduction to Building Blocks
    • 2.002 Building Blocks -Google Analytics
    • Knowledge Check
    Section 3 : Fundamentals of Digital Analytics
    • 3.001 Digital Analytics
    • 3.002 Digital Analytics Maturity Model
    • 3.003 Using the Digital Analytics Maturity Model
    • 3.004 The Three Heads of Online Analytics
    • Knowledge Check
    Section 4 : Business Perspective
    • 4.001 The Customer Journey and its Various Approaches
    • 4.002 Designing for Persuasion
    • 4.003 Defining Business Goals
    • 4.004 Key Performance Indicators
    • Knowledge Check
    Section 5 : Methodology - Lean Six Sigma
    • 5.001 Introduction to the Analysis Perspective
    • 5.002 Lean Six Sigma Principles -Define and Measure
    • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
    • Knowledge Check
    Section 6 : Data Analysis Fundamentals
    • 6.001 Data Analysis Fundamentals
    • Knowledge Check
    Section 7 : Analysis Perspective Providing Insights
    • 7.001 Analysis Perspective Providing Insights
    • 7.002 Expressing Exactitude or a Sense of Scale
    • Knowledge Check
    Section 8 : Enabling Capabilities
    • 8.001 Tag Management System
    • 8.002 Vendor Selection
    • 8.003 Qualitative Data
    • 8.004 Competitive Intelligence and Other Tools
    • Knowledge Check
    Section 9 : Managing Analytics
    • 9.001 Introduction to Managing Analytics
    • 9.002 RACI Matrix
    • 9.003 Agile Management
    • Knowledge Check
    Section 10 : Audience
    • 10.001 Audience
    • Knowledge Check
    Section 11 : Acquisition
    • 11.001 Acquisition
    • 11.002 Campaign Tracking
    • 11.003 Google Analytics Standard Channels
    • 11.004 Marketing Automation and Growth Hacking
    • Knowledge Check
    Section 12 : Behavior
    • 12.001 Behavior
    • 12.002 Customer Engagement
    • Knowledge Check
    Section 13 : Conversions and Onboarding
    • 1 Conversions Funnel
    • 2 Experimentation and Testing
    • 3 Conversion Scenarios
    • 4 Attributions
    • Knowledge Check
    Section 14 : Retention and Expansion
    • 14.001 Retention and Expansion
    • 14.002 Expansion Scenarios
    • Knowledge Check
    Section 15 : Advocacy
    • 15.001 Advocacy
    • 15.002 Facebook and LinkedIn Insight
    • Knowledge Check
    Section 16 : Privacy and Ethics
    • 16.001 Privacy and Ethics
    • Knowledge Check
    Section 17 : Wrapping Up
    • 17.001 Wrapping Up

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