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    Certificate in Social Media Marketing QLS Level 3

    BY
    Oxford Home Study Centre

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    Mode

    Online

    Duration

    200 Hours

    Fees

    £ 74 185

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study

    Course and certificate fees

    Fees information
    £ 74  £185
    certificate availability

    Yes

    certificate providing authority

    OHSC

    The syllabus

    Module 1 - What is Social Media?

    • Opening the course, Module 1 outlines what exactly social media is and why it has such incredible power and relevance in the modern marketing mix. Candidates explore the core specifics of the marketing mix in general, along with effective approaches to Profiles, Propagation, Production, Participation and Progress – aka the ‘Five Ps’ of social media marketing. 

    Module 2 - Developing a Social Media Plan

    • The second course module focuses more specifically on how to develop a workable social media plan, further clarifying the role and key responsibilities of social media professionals. Candidates are guided through the fundamentals of building an online presence and expanding reach/authority, along with a series of effective competitor-analysis strategies and the basics of social media marketing budgets.

    Module 3 - Building Your Social Media Team

    • Course content in the following unit centres on building and managing social media teams. Problem identification and the importance of consistent analysis of key social media metrics enter the discussion, along with how/why social media trends must be acknowledged and how to work with the larger social media community in general.

    Module 4 - Using Social Media for Marketing Plans

    • Bringing the course to a close, Module 4 introduces candidates to a series of contemporary social media services – dissecting and discussing each at length. The use of speciality sites is also brought into conversation, along with implementation of social media marketing plans and how blogging can be used to enhance a brand’s reputation, authority and relevance.

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