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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

The Highlights

The course is offered in online mode
The duration of the course is six weeks
A weekly time investment of four to six hours is required
Certification available
Offered by the Columbia Business School

Programme Offerings

video lectures
Case Studies
Module
Bite-sized Learning
online learning
Exercises

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Columbia Business School, New York

The B2B Marketing Strategy [online] fee details are as follows:

The tuition fee for the course is USD 2,600
Candidates can get USD 260 off with a referral code
Installment options are available. Students can pay in two and three installments
It should be noted that GST is applicable to the Singapore residents
Group discounts are available for the students enrolling with their friends or colleagues

B2B Marketing Strategy [online] fee structure

Fee	Amount in USD
B2B Marketing Strategy [Online]	$2,600

Pay in 2 installments

Particulars	Amount in USD
1st installment	US$1,298
2nd installment	US$1,062

Pay in 3 installments

Particulars	Amount in USD
1st installment	US$875
2nd installment	US$778
3rd installment	US$777

Eligibility Criteria

Certification qualifying details

Upon successful completion of the B2B Marketing strategy [online], students will receive a certification of participation from Columbia Business School Executive Education.

What you will learn

Marketing skills

Candidates interested in B2B Marketing Strategy [online] certification will get knowledge through the following learning outcomes:

Candidates will learn how an enterprise can identify new product opportunities
Students will learn which pricing method offers the highest return
They will learn about the best structure and compensation method for a B2B sales return
Through the B2B Marketing Strategy [online] certification course, students can gain information about how to influence customers on the social media platforms they use and trust

Who it is for

Account ManagerSales ManagerMarketing ManagerRelationship ManagerBusiness Development Executive

The B2B Marketing Strategy [online] programme is suitable for:

Experienced and newly promoted product and business unit managers with technical expertise but limited marketing background
Account managers seeking to make better customer-relationship decisions specific to B2B marketing
Product managers and marketing leads transitioning from a consumer domain into a B2B environment
Managers from a technical or manufacturing background, now responsible for growth or marketing-driven functions
Sales director
General manager
Business development
Marketing
Sales manager
Marketing manager
Bid manager
Development manager
Business manager
Relationship manager
Key account manager
Industrial sales lead

Admission Details

Candidates interested in B2B Marketing Strategy [online] certification course can follow the details given below-

Step 1 Click on the URL https://online1.gsb.columbia.edu/b2b-marketing-strategy.

Step 2 Candidates can then click on the option to apply now.

Step 3 Candidates have to then create an account.

Step 4 Fill in the required information, such as an address, name, etc., on the website.

Step 5 Candidates have to pay the fee to start the course.

Application Details

Candidates are required to fill in the details pertaining to name, address, etc.

The Syllabus

Identify the B2B vs B2C marketing process
Understand perceptual maps for positioning your brand
How size, scale, scope, and cooperation impact competitive advantage.

Identify who your decision makers are and how to target them
Capitalize on lead generation
Use the decision-making funnel to build customer loyalty.

Engineer your approach to influence the unique decision-making process in B2B organizations
Use micro-segmenting to meet customers needs and the goals of sales and distributors.

Design effective compensation systems for your sales team, including proportioning of fixed and variable salary
How to motivate them.

Analyze basic and advanced pricing strategies
Discern and avoid the pitfalls of contracts
Explore price pressures
How to measure demand.

Develop the marketing strategy knowledge and skills to enable you to deliver a sustainable competitive advantage for your enterprise and make marketing relevant to your CEO.