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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf Study, Virtual ClassroomVideo and Text Based

    Course Overview

    The Digital Marketing Intensive (Online) certification is a 6 months online course that is developed by Columbia Business School Executive Education and is provided by the provider partner Emeritus. Every participant who has enrolled will learn how one can develop, and create a strong online digital presence for their companies by helping them stay marketable. 

    Digital Marketing Intensive (Online) training is created to help candidates develop a proper understanding of the different channels of digital marketing for tracking, optimising, and analysing the campaigns for maximising the returns on investment. The 21 weeks course features pools, discussions, assignments, and case studies usually held in the final weeks of the curriculum. Along with career development, Emeritus also arranges for 3 additional Google certifications namely  Google Ads Display Certification, Google Ads Search Certification, and  Google Analytics IQ Certification to be showered on the candidates apart from the participation certification.

    The Highlights

    • 6 months course
    • Online course
    • Classes of 15-20 hours
    • Renowned Faculty
    • Certificate of completion
    • Flexible payment options

    Programme Offerings

    • Online Course
    • completion certificate
    • assignments
    • Case Studies
    • discussions
    • Polls
    • quizzes
    • Peer Interactions and Networking
    • Capstone Project
    • Crowdsourcing
    • Career Coaching
    • 6 Month Course
    • Program Support.

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesColumbia Business School, New York

    Digital Marketing Intensive (Online) Fee Structure

    Description

    Amount in USD

    Programme Fee

    US$ 6,950


    Eligibility Criteria

    Certification qualifying details

    • As soon as the weekly modules, assignments, and case studies are completed, the candidates will be receiving a Digital Marketing Intensive (Online) certificate of participation by Columbia Business School Executive Education. Along with this, the candidates will also complete 3 external Google certifications. 

    What you will learn

    Digital marketing skills

    With the Digital Marketing Intensive (Online) certification syllabus, the candidates will be able to:

    • The candidates will be able to become a master in the skill of digital marketing including search, display, social media, and even content marketing.
    • These learners will be able to understand how the key trends have impacted the industry of digital marketing that even including automation and artificial intelligence.
    • Candidates can discover the frameworks that can be used for implementing and measuring digital marketing campaign outcomes.
    • For an accurate customer, profiling the candidates will be learning to collect and use data appropriately.

    Who it is for

    Here are some individuals who are targeted: 

    • The individuals who are early to mid-level professionals want to broaden their digital understanding of marketing for improving their understanding of customer experience. These people are Marketing Manager, Brand Manager, Marketing Analyst, and more.
    • Candidates who are professionals both inside, and outside of the marketing field who want to make career changes.
    • Business owners want to improve their strategies for better marketing efforts.  

    Admission Details

    Here is Digital Marketing Intensive (Online) admission process:

    Step 1: Visit the main official website: https://online1.gsb.columbia.edu/digital-marketing-intensive

    Step 2: Then scrolling, locating, and clicking the ‘Apply Now’ button is the next prescribed step.

    Step 3: The clicking enables the participants to make their new Emeritus accounts for logging in.

    Step 4: Next, the participants need to fill up their application form details, and submit the programme fee.

    Step 5: As step number 4 is completed, the students get their admission confirmation from Emeritus.

    Application Details

    The application needs two kinds of details to be submitted. One is related to personal details like name, city, gender, and the other one is professional details like job title, remuneration, and others.

    The Syllabus

    Instructors

    Columbia Business School, New York Frequently Asked Questions (FAQ's)

    1: How many external certifications will be awarded?

    3 external certifications will be awarded by Google.

    2: What is the maximum amount of instalments allowed for the Digital Marketing Intensive (Online) course?

    The maximum installments allowed is 6.

    3: Who is the programme provider of this certification course?

    The online provider is Emeritus for this certification.

    4: What is the number of hours to be invested in the Digital Marketing Intensive (Online) certification programme?

    The maximum hours every week to be invested is 15-20.

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