Strategic Communications
Learn how to shape corporate communications using data-driven insights with the Strategic Communications course from GWU.
Online
8 Weeks
1,59,659 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Organizational communication has been impacted as a result of digital disruption. While technology has complicated communication, it has also emphasized the importance of good communicators. The Strategic Communications online course teaches applicants how to use persuasive communications to influence consumer behaviour.
According to the Gartner survey report, 92% of communication executives feel their employees lack the necessary abilities to fulfill company goals. Strategic Communications training looks at how data may be utilized to inform media plans and meet the demands of different stakeholders and anticipate any possible hazards that come with multichannel messaging.
A Gartner report states that content planning, overcoming digital communication problems and message management was among the top objectives for communication leaders. The Strategic Communications syllabus covers how to choose the right media for delivering a message to the audience and how to approach interaction from a problem-solving perspective to guarantee the business stands out in a competitive digital world.
The Highlights
- Projects and assessments
- Downloadable resources
- Course provider Getsmarter
- 6-8 hours per week
- George Washington University offering
- Self-paced learning
- Split option of payment
- Shareable certificate
- Online learning
- 8 weeks duration
Programme Offerings
- quizzes
- online learning
- Infographics
- Offline resources
- video lectures
- Self-paced learning
- Case Studies
- Live polls
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbian College |
Fee type | Fee amount in INR |
Strategic Communications fees | Rs. 1,59,659(Incl of all taxes) |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Strategic Communications certification, candidates will have to complete the course modules and submit the assignments and projects included in the course. Candidates must participate in the classroom activities such as live polls, quizzes, questionnaires, surveys, etc. A series of submitted assignments and projects are used to evaluate students. All the criteria written in the coursebook must be met to qualify for certification.
What you will learn
After the completion of the Strategic Communications course, Candidates will learn to design a realistic communication strategy that can be put into action right now in their company. Students will learn about persuasive and impactful communication techniques for different stakeholders. Candidates will also learn how to improve their presenting, writing, and visual communication abilities and develop the capacity to create more successful strategies of communication-based on data-driven observations.
Who it is for
- Professionals in the media and communications field i,e. Journalists, content writers, public relations executives wishing to understand how strategic communications helps in gaining a competitive edge.
- Individuals who want to make a name for themselves in their company by leading reputation management, corporate communications, or public relations.
- Managers, advertising managers, marketing managers who want to improve their abilities to find the best channels and use data-driven insights to communicate effectively with key stakeholders.
Admission Details
For admission in Strategic Communications certification course, follow the step-by-step procedure:
Step 1. Open the authentic course page of getsmarter with the given link (https://www.getsmarter.com/products/gwu-strategic-communications-online-short-course)
Step 2. Locate the ‘Register Now’ button and click to further proceed
Step 3. Tick mark the consent box to agree with the provider’s T&C
Step 4. Make an account on the getsmarter website by filling in personal information
Step 5. Fill in the billing address details and sponsor information if applicable
Step 6. Pay the fee and start the course on the scheduled date and time
The Syllabus
- Describe strategic communication goals that can address problems
- Identify problems that could be resolved through strategic communication
- Choose a strategic communication problem and identify relevant goals and audiences
- Determine which audiences and stakeholders have the most power to achieve or block your strategic communication goals
- Articulate the differences between persuading and informing
- Describe the strategic value of using persuasive techniques and gaining influence
- Justify the strategic choice to use specific persuasive techniques
- Analyze the relative success of persuasive techniques used in specific contexts
- Determine why and how agenda-setting and framing have strategic value
- Explain how agenda-setting and framing determine what topics people think about, and how they think about those topics
- Recommend an agenda to set that will contribute to achieving strategic objectives
- Analyze how frames are promoted and agendas are set
- Articulate the strategic value of employing hybrid media within communications
- Explain how hybrid media functions within communication in comparison to individual media
- Select and sequence media that will contribute to achieving strategic objectives
- Determine how hybrid media is used to help establish frames and set agendas
- Deduce the value of ethical considerations when managing crises and promoting reputations
- Determine how to manage crises and promote reputations, and the strategic value of doing so
- Justify a chosen strategic approach for reputation management
- Compare the effectiveness of the strategic responses made in specific crises
- Determine the potential value for communication strategies when making use of data-driven insights
- Explain how data can be effectively incorporated into the strategic decision-making process
- Recommend a data-driven approach that can advance strategic communication goals
- Analyze the value-added in specific cases through the strategic use of data-driven insights
- Analyze the principles that guide the design of effective visual communication
- Determine the value of supporting verbal and written communication strategies with effective visual elements
- Design a visual communication component that advances strategic communication goals
- Evaluate the strategic functions of specific visual communication mediums
- Justify the choice of content, format and design elements used in a strategic communication plan
- Analyze how refining communication plans add value to them
- Present a final strategic communication plan that has implemented feedback to more effectively advance strategic objectives
- Evaluate strategic communication plans and provide feedback that improves their effectiveness
Instructors
Columbian College Frequently Asked Questions (FAQ's)
The development of policies and guidelines to ensure optimal information activity inside and across companies are called Strategic Communications.
The strategic communication skills are problem-solving, decision-making, analysing skills, and modern communication skills.
Strategic communication ensures that everyone engaged in the topic or field has enough knowledge to talk about it, allowing for consistency in the office and avoiding ambiguity.
The seven types of communication strategies are Turn talking, nomination, topic shifting, termination, topic control, restriction, and repair.
Complete, concise, correct, clear, concrete, coherent and courteous are the 7 Cs of communication.