Leadership in Digital Marketing, AI & Entrepreneurship Course

BY
Digital Academy 360

The course teaches cutting-edge digital strategies, AI-driven marketing, and business growth. Transform your career and become a leader in the digital era!

Mode

Part time

Duration

12 Months

Quick Facts

particular details
Medium of instructions English
Mode of Delivery Video and Text Based

Course overview

The Leadership in Digital Marketing, AI and Entrepreneurship program at Digital Academy 360 is an 9-month training designed to train students with advanced skills in digital marketing, artificial intelligence, and entrepreneurship. It have 30 in-depth courses and 10 in-depth  modules which give complete knowledge into the whole industry. The students get practical exposure on 15+ real-time projects and carry out 20+ live agency campaigns, covering various sectors: education, real estate, e-commerce, banking, and tourism. The entire program, with hands-on experience on paid campaigns on Facebook, Instagram, LinkedIn, Google Ads, and Quora, grants students full expertise on performance marketing strategies. The course is guided by 12+ industry experts with an internship of 3 months to be undertaken in eminent digital marketing agencies, and 22+ globally recognized certifications all lead the students to be victorious in the fast-changing digital era.

The highlights

  • 50+ case studies
  • hands-on learning
  • Live agency projects.
  • Paid Campaign Execution
  • Domain-specific trainers
  • 3-month integrated internship
  • 25+ globally recognized certifications
  • Career support

Program offerings

  • Comprehensive curriculum
  • Advanced specializations
  • Expert mentorship
  • Flexible learning: online and offline options

Course and certificate fees

certificate availability

Yes

certificate providing authority

Digital Academy 360

Who it is for

The Leadership in Digital Marketing, AI and Entrepreneurship program at Digital Academy 360 is tailored for individuals aiming to excel in various digital marketing careers. After completing the course you can easily get below roles - 

Eligibility criteria

Here are the eligibility criteria and prerequisites for the Leadership in Digital Marketing, AI and Entrepreneurship program:

  • Open to All Backgrounds – No specific degree or prior experience required.
  • Ideal for Graduates – Freshers looking to start a career in digital marketing.

What you will learn

Knowledge of artificial intelligence Digital marketing skills Entrepreneurial skills

The Leadership in Digital Marketing, AI and Entrepreneurship program, which is finished with the Digital Academy 360, rounds out your qualifications with the skills necessary for the modern digital marketplace. You will learn AI-enabled SEO and content marketing, which should help greatly to further increase both reach and engagement on the web. In addition, this program encompasses AI social media management and ORM, thus allowing students to devise strategies to manage the presence of a brand on multiple social media platforms. You'll get skilled in advertising on the major platforms: Google, Meta (Facebook), LinkedIn, Twitter, and YouTube-and subsequently design and execute very effective paid campaigns. Moreover, the course walks you through media planning and buying, data analytics and visualization, and expertise in marketing automation tools, thus affording learners the capability to basically assess data-driven insights and convincingly automate marketing processes.

The syllabus

Module 1 : Digital Marketing Foundation & Fundamentals

  • Fundamentals & Principles of Marketing
  • ATL / BTL / TTL & Funnels
  • Introduction to Digital Marketing
  • Branding & Business Fundamentals
  • Owned, Earned & Paid Media
  • Customer Journey & Buyer Persona
  • Importance of AI in Digital Marketing
  • AI Content & Prompt Engineering
  • Color Theory & Typography
  • Social Media Creative Designing
  • Social Media Account Creation

Module 2 : Website Development

  • Web Ecosystem Fundamentals
  • Information Architecture
  • AI-Driven Wireframing
  • UX/UI Design Principles
  • Hosting & Domain Infrastructure
  • CMS Platform Dynamics
  • Theme & Plugin Ecosystem
  • Elementor Design Framework
  • Scalable Page Structures
  • Editorial Content Layouts
  • Portfolio Showcase Design
  • Site Deployment Strategy
  • Staging Websites & Backups

Module 3 : SEO

  • Strategic Keyword Analysis
  • AI-Driven Research Stack
  • User Intent Frameworks
  • Search Ecosystem Dynamics
  • On-Site Optimization Logic
  • Schema & Technical Architecture
  • E-E-A-T & Authority Signals
  • Hybrid Content Workflows
  • Site Performance & UX Metrics
  • Strategic Link Acquisition
  • Hyperlocal Search Strategy
  • Mobile-First Experience

Module 4 : Social Media Intelligence & Brand Impact

  • Campaign Architecture
  • Keyword Research & Types
  • Landing Page & Quality Score
  • Ad Copywriting and Assets
  • Google Search Ads
  • Auction System & Bidding Strategy
  • UTM Parameters
  • Google AI Max
  • Google Display Ads
  • Demand Gen Ads
  • Performance Max Scaling
  • PLA & Merchant Center Essentials
  • Video Advertising Mastery
  • App Marketing
  • Ad Compliance & Standards

Module 5 : Google Ads

  • Google Ads Interface
  • Campaign Architecture
  • Keyword Research & Types
  • Landing Page Creation & Quality Score
  • Ad Copywriting and Assets
  • Google Search Ads
  • Google AI Max
  • Google Display Ads
  • Demand Gen Ads
  • Performance Max Scaling
  • PLA & Merchant Center Essentials
  • Video Advertising Mastery
  • App Marketing
  • Auction System & Bidding Strategy
  • UTM Parameters
  • Ad Compliance & Standards

Module 6 : Advanced Digital Analytics

  • Fundamentals of GA4
  • Google Tag Manager
  • Tracking Website Traffic
  • User Behavior Analysis
  • Goal Tracking and Conversion Funnels
  • E-commerce Funnels & Analytics
  • Audience Demographics and Interests
  • Looker Studio for Data Visualization
  • Creating Custom Dashboards and Reports
  • E-commerce Funnels & Analytics
  • Audience Demographics and Interests
  • Looker Studio for Data Visualization
  • Creating Custom Dashboards and Reports
  • Custom Events

Admission details

To apply for admission to the Leadership in Digital Marketing, AI and Entrepreneurship program in Digital Academy 360, expected students have to follow these steps:

Step 1. Select the Course, Choose from the program list: Leadership in Digital Marketing, AI & Entrepreneurship (12M).

Step 2. Select Learning Mode: From the online or offline, select any for learning purposes.

Step 3. Select Center: If offline learning is a preference, a training center location must be selected, e.g., Bangalore - Jayanagar.

Step 4. Give Current Educational Details: Provide the highest qualification obtained, i.e., MBA, M.Tech, BBA, B.Com, etc.

Step 5. Specify Status: Mention undergraduate, graduate, working, seeking employment, business, or homemaker.

Step 6. State Outcome: State what you want to achieve - upgrade business skills, find a job, or become a freelancer.

Step 7. Consent Terms: By your means of sending this form, you allow us to contact you on a call, email, or WhatsApp and by accepting the Terms of Use and Privacy Policy. 

This way of admission will help the applicant provide all the information required for a more personalized learning experience.

Scholarship Details

Digital Academy 360 offers scholarships of up to ₹30,000 for the Leadership in Digital Marketing, AI andEntrepreneurship course, making this comprehensive 9-month program more accessible to aspiring digital marketers. 

How it helps

Enrolling in the Leadership in Digital Marketing, AI and Entrepreneurship course at Digital Academy 360 offers numerous benefits:

  • Comprehensive Curriculum: The 9-month program covers all levels of digital marketing, from basics to advanced, ensuring a deep understanding of the field.
  • Extensive Course Offering: Learners have access to 25 courses within a single program, making them well-rounded digital marketing professionals.
  • Hands-on Experience: Participants engage in over 20 live agency projects across various industries, providing practical exposure and real-world experience.
  • Real-Time Paid Campaigns: Students run paid campaigns on platforms like Facebook, Instagram, LinkedIn, and Google Ads, gaining valuable hands-on experience.
  • Expert Instruction: The program features six domain-specific trainers, offering diverse perspectives and personalized mentoring.
  • Integrated Internship: A 3-month internship within a digital marketing agency is included, allowing learners to apply their knowledge in a professional setting.

FAQs

What is the course duration and learning mode?

The course runs for 9 months, with options for both online and offline learning.

Will I get hands-on experience?

Yes, This program includes 20+ live agency projects, real-time paid campaigns, and a 3-month internship to gain industry-relevant experience.

Does the course offer any certifications?

Yes, You will receive industry-recognized certifications from Digital Academy 360 and other global partners like Google and Meta.

Are scholarships available for this course?

Yes, eligible students can avail of scholarships up to ₹30,000 based on their qualifications and experience.

What career opportunities can I expect after completing the course?

Graduates can work as Digital Marketing Managers, SEO Specialists, Performance Marketers, AI-driven Marketing Analysts, Social Media Strategists, or even start their own businesses.

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