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Leadership in Digital Marketing, AI & Entrepreneurship Course
BY
Digital Academy 360
The course teaches cutting-edge digital strategies, AI-driven marketing, and business growth. Transform your career and become a leader in the digital era!
Online
9 Months
Quick facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
The Leadership in Digital Marketing, AI and Entrepreneurship program at Digital Academy 360 is an 9-month training designed to train students with advanced skills in digital marketing, artificial intelligence, and entrepreneurship. It have 30 in-depth courses and 10 in-depth modules which give complete knowledge into the whole industry. The students get practical exposure on 15+ real-time projects and carry out 20+ live agency campaigns, covering various sectors: education, real estate, e-commerce, banking, and tourism. The entire program, with hands-on experience on paid campaigns on Facebook, Instagram, LinkedIn, Google Ads, and Quora, grants students full expertise on performance marketing strategies. The course is guided by 12+ industry experts with an internship of 3 months to be undertaken in eminent digital marketing agencies, and 22+ globally recognized certifications all lead the students to be victorious in the fast-changing digital era.
The highlights
- 50+ case studies
- hands-on learning
- Live agency projects.
- Paid Campaign Execution
- Domain-specific trainers
- 3-month integrated internship
- 25+ globally recognized certifications
- Career support
Program offerings
- Comprehensive curriculum
- Advanced specializations
- Expert mentorship
- Flexible learning: online and offline options
Course and certificate fees
certificate availability
Yes
certificate providing authority
Digital Academy 360
Eligibility criteria
Here are the eligibility criteria and prerequisites for the Leadership in Digital Marketing, AI and Entrepreneurship program:
- Open to All Backgrounds – No specific degree or prior experience required.
- Ideal for Graduates – Freshers looking to start a career in digital marketing.
What you will learn
Knowledge of artificial intelligence
Digital marketing skills
Entrepreneurial skills
The Leadership in Digital Marketing, AI and Entrepreneurship program, which is finished with the Digital Academy 360, rounds out your qualifications with the skills necessary for the modern digital marketplace. You will learn AI-enabled SEO and content marketing, which should help greatly to further increase both reach and engagement on the web. In addition, this program encompasses AI social media management and ORM, thus allowing students to devise strategies to manage the presence of a brand on multiple social media platforms. You'll get skilled in advertising on the major platforms: Google, Meta (Facebook), LinkedIn, Twitter, and YouTube-and subsequently design and execute very effective paid campaigns. Moreover, the course walks you through media planning and buying, data analytics and visualization, and expertise in marketing automation tools, thus affording learners the capability to basically assess data-driven insights and convincingly automate marketing processes.
Who it is for
Digital marketing manager
Digital marketing analyst
Seo analyst
Social media manager
Content marketing specialist
Email marketer
Analytics manager
The Leadership in Digital Marketing, AI and Entrepreneurship program at Digital Academy 360 is tailored for individuals aiming to excel in various digital marketing careers. After completing the course you can easily get below roles -
Admission details
To apply for admission to the Leadership in Digital Marketing, AI and Entrepreneurship program in Digital Academy 360, expected students have to follow these steps:
Step 1. Select the Course, Choose from the program list: Leadership in Digital Marketing, AI & Entrepreneurship (12M).
Step 2. Select Learning Mode: From the online or offline, select any for learning purposes.
Step 3. Select Center: If offline learning is a preference, a training center location must be selected, e.g., Bangalore - Jayanagar.
Step 4. Give Current Educational Details: Provide the highest qualification obtained, i.e., MBA, M.Tech, BBA, B.Com, etc.
Step 5. Specify Status: Mention undergraduate, graduate, working, seeking employment, business, or homemaker.
Step 6. State Outcome: State what you want to achieve - upgrade business skills, find a job, or become a freelancer.
Step 7. Consent Terms: By your means of sending this form, you allow us to contact you on a call, email, or WhatsApp and by accepting the Terms of Use and Privacy Policy.
This way of admission will help the applicant provide all the information required for a more personalized learning experience.
The syllabus
Module 1 : Digital Marketing Foundation & Fundamentals
Module 2 : Creative Designing and Video Designing
- Design Principles and Elements
- Graphic Design Tools
- UI/UX Design
- Branding and Identity Design
- Video Production Fundamentals
- Video Editing Software
- Motion Graphics and Animation
- Video Marketing and Storytelling
- Video Production Workflow and Best Practices
- Emerging Trends in Design and Video
Module 3 : Build Freelancing & E-commerce Website
- Understanding Freelancing and E-commerce
- Choosing the Right Platform (Upwork, Fiverr, etc.)
- Creating a Strong Freelancer Profile
- Effective Bid Strategies and Proposal Writing
- Building a Strong Client Base
- Time Management and Project Prioritization
- Legal and Financial Aspects of Freelancing
- E-commerce Basics and Business Models
- Setting Up an Online Store (Shopify, WooCommerce, etc.)
- Digital Marketing for Freelancing and E-commerce
Module 4 : SEO AI Version 5.O & Content Marketing
- On Page
- Technical SEO
- Mobile SEO
- EEAT
- 20+ Backlinks Creation Methods
- Google Webmaster tools
- Bing Webmaster tools
- Conversion Rate Optimisation
- Progressive Web Apps SEO
- AMP SEO
- App Store SEO
- Ecommerece SEO
- International SEO
- Local SEO And GMB
Module 5 : Social Media Marketing & Content Creator
- Understanding Social Media Platforms
- Social Media Strategy and Planning
- Content Creation and Curation
- Social Media Analytics and Insights
- Social Media Advertising Fundamentals
- Community Management
- Crisis Management on Social Media
- Social Media for Business
- Emerging Trends in Social Media
Module 6 : Meme & Infleuncer Marketing
- Understanding Meme Culture
- Creating Effective Memes
- Meme Marketing Strategies
- Influencer Marketing Campaign Planning
- Identifying Influencers
- Collaborating with Influencers
- Measuring Influencer Marketing ROI
- Legal and Ethical Considerations of Influencer Marketing
- Micro-Influencer Marketing
- User-Generated Content
Module 7 : Performance Marketing & Marketing Automation
- Performance Marketing Fundamentals
- Key Performance Indicators (KPIs)
- PPC Advertising (Google Ads, Bing Ads)
- Social Media Advertising
- Affiliate Marketing
- Email Marketing
- Retargeting and Remarketing
- A/B Testing and Optimization
- Marketing Automation Tools and Platforms
- Automation Workflows and Campaigns
Module 8 : Branding PR & Strategy Planning
- Brand Identity and Positioning
- Brand Messaging and Storytelling
- Brand Guidelines and Standards
- Crisis Communication and Management
- Media Relations and Outreach
- Public Relations Strategies
- Social Media PR
- Influencer PR
- Brand Partnerships and Collaborations
- Measuring PR Effectiveness
Module 9 : Media Planning & Programmatic Ads
- Media Planning Fundamentals
- Media Channels and Mix
- Media Buying and Negotiation
- Media Measurement and Analytics.
- Programmatic Advertising Basics
- Real-Time Bidding (RTB)
- Demand-Side Platforms (DSPS)
- Supply-Side Platforms (SSPs)
- Data-Driven Attribution
- Programmatic Ad Optimization
Module 10 : Google Analytics & Data Report Visiualisation
- Understanding Google Analytics
- Setting Up Google Analytics
- Tracking Website Traffic
- User Behavior Analysis
- Goal Tracking and Conversion Funnels
- E-commerce Tracking
- Audience Demographics and Interests
- Data Studio for Data Visualization
- Creating Dashboards and Reports
- Data-Driven Decision Making
Module 11 : Digital Marketing Planner & Client Presentation
- Understanding Client Needs and Goals
- Developing Digital Marketing Strategies
- Creating Detailed Marketing Plans
- Budgeting and Resource Allocation
- Project Planning and Timeline Management
- Client Communication and Relationship Building
- Presentation Skills and Techniques
- Creating Effective Marketing Presentations
- Data-Driven Insights and Recommendations
Module 12 : Digital Marketing Freelancer & Start Your Own Agency
- Freelancing Basics and Platforms
- Building a Strong Freelancer Profile
- Client Acquisition Strategies
- Time Management and Project Prioritization
- Financial Management and Taxes
- Legal and Ethical Considerations
- Starting a Digital Marketing Agency
- Business Planning and Strategy
- Team Building and Management
- Agency Growth
Scholarship Details
Digital Academy 360 offers scholarships of up to ₹30,000 for the Leadership in Digital Marketing, AI andEntrepreneurship course, making this comprehensive 9-month program more accessible to aspiring digital marketers.
How it helps
Enrolling in the Leadership in Digital Marketing, AI and Entrepreneurship course at Digital Academy 360 offers numerous benefits:
- Comprehensive Curriculum: The 9-month program covers all levels of digital marketing, from basics to advanced, ensuring a deep understanding of the field.
- Extensive Course Offering: Learners have access to 25 courses within a single program, making them well-rounded digital marketing professionals.
- Hands-on Experience: Participants engage in over 20 live agency projects across various industries, providing practical exposure and real-world experience.
- Real-Time Paid Campaigns: Students run paid campaigns on platforms like Facebook, Instagram, LinkedIn, and Google Ads, gaining valuable hands-on experience.
- Expert Instruction: The program features six domain-specific trainers, offering diverse perspectives and personalized mentoring.
- Integrated Internship: A 3-month internship within a digital marketing agency is included, allowing learners to apply their knowledge in a professional setting.
FAQs
What is the course duration and learning mode?
The course runs for 9 months, with options for both online and offline learning.
Will I get hands-on experience?
Yes, This program includes 20+ live agency projects, real-time paid campaigns, and a 3-month internship to gain industry-relevant experience.
Does the course offer any certifications?
Yes, You will receive industry-recognized certifications from Digital Academy 360 and other global partners like Google and Meta.
Are scholarships available for this course?
Yes, eligible students can avail of scholarships up to ₹30,000 based on their qualifications and experience.
What career opportunities can I expect after completing the course?
Graduates can work as Digital Marketing Managers, SEO Specialists, Performance Marketers, AI-driven Marketing Analysts, Social Media Strategists, or even start their own businesses.
