- What is Digital Marketing
- Why Focus on Digital Marketing
- Digital Marketing Mix
- Digital Marketing Media Types
- Concept of Funnels
- Concept of Integrated Digital Marketing Strategy
- Importance of Digital Marketing
- Difference between Traditional and Digital Marketing Different Digital Marketing Channels
- Home
- Board Infinity
- Courses
- Learning Path in Digital Marketing Course with Placement
Learning Path in Digital Marketing Course with Placement
Learn digital marketing in detail and step into better professional opportunities with certification.
Online
17 Weeks
₹ 50,847 70,000
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
|
Learning efforts
6-12 Hours Per Week
|
Course overview
Digital Marketing with Certification Course is an online short certificate programme intended to assist the students to build expertise and knowledge in digital marketing. This live online programme is targeted at both beginners and intermediate level students. By joining the programme, the learners will be given placements assistance till they get placed in a better position in digital marketing such as Marketing Manager, Brand Manager, Product Marketing Manager, SEO Specialist etc.
The curriculum of Digital Marketing with Certification Online Course will explore digital marketing completely covering search engine optimization(SEO), web analytics, mobile, email marketing and the like. Digital Marketing with Certification Programme, administered by Board Infinity, will equip the learners with industry-relevant knowledge and skills by assigning numerous projects; Consumer Research, Social Media Marketing Strategy for HUL, MakeMyTrip SEO Audit Analysis, to name a few.
The highlights
- Online course
- Offered by Board Infinity
- Lifetime Access
- Duration of 150+ Hours
- Self Paced Mode
- Placement Assistance
Program offerings
- 80+hours of programme
- Certificate of completion
- Best leaders and coaches
- Live classes
- On-demand videos
- Case studies
- Assignments
- Projects
- Personalized coaching
- Placement assistance
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After the completion of the Digital Marketing with Certification Online Programme, the students will learn about Google ads, Facebook ads, Google Analytics, Instagram ads etc. Plus, the candidates will study how to come up with effective marketing strategies by understanding consumer behaviour through market research, and how to increase the visibility of websites using on-page and off-page SEO and paid advertising.
Who it is for
The syllabus
Week 1: Fundamentals of Digital Marketing
Week 2: Introduction to MArketing Concepts and Consumer Behaviour
- Comparing Marketing with Advertising and Sales
- The Evolution of Digital Marketing
- B2B and B2C Marketing
- Marketing Funnel
- Different Marketing Stakeholders
- Marketing Organization Structure
- Swot Analysis
- Branding
- Introduction to Consumer Behaviour
- Buyer's Journey
- Creating Marketing Strategy
- Introduction to STP
- Porters 5 Models for Competitive Analysis
- 4 ps of Marketing
Week 3-4: WordPress and Shopify for Marketing
- Website Designing Essentials
- Domain Registration and Hosting
- Installing WordPress
- Finding Themes for WordPress
- Understanding WordPress Dashboard and environment
- Designing a Website using WordPress
- Adding Maps to WordPress website and Creating Contact Forms
- SEO Ranking of the Website through Plugins
- Monetization techniques to earn from your website
- Importance of Plugins and their use
- Blog Posting on WordPress
- Customizing Header and Footer
- Understanding Menu, Widget, Sidebar
- Discussion over career options in WordPress
- Introduction to Shopify
- Creating an e-commerce store on Shopify - Adding products, categories, discounts
- Elements of Shopify app
- Commercialization using Shopify
- Integrating store with Payment Gateway
- Creating other pages on Shopify
- Commercialization using Shopify
Week 5-7: Social Media Marketing
- Social Media Marketing Importance and their impact on businesses
- Facebook Organic
- Facebook Ads
- Twitter Organic
- Twitter Ads
- Instagram Organic
- LinkedIn Organic
- LinkedIn Ads
- YouTube Channel Creation
- Social Media Remarketing
- Strategies
- Social Media Calendar
- Social Media Tools
- ORM, Viral Marketing
- How to make Industry-specific Social Media Strategy
Week 8-9: Social Engine Optimization (SEO)
- Introduction to How Search Works
- Anatomy of SERP
- Keyword Research and Planning
- SEO Audit
- On-Page Vs Off-Page
- On-Page SEO
- Content Optimization
- Technical SEO
- SEO Analytics
- Website Performance and Website Architecture
- Link Building and Link Valuation
- Competitive Research
- SEO Tools, Local SEO
- Google Tag Master
- Google Webmaster Tool
Week 10-12: Search Engine Marketing (SEM) / Google Ads
- Keyword Planner
- Keyword Match Types
- Types of Ad Network
- Types of Ads - Search Ads, Call Ads, Responsive Ads, Dynamic Ads, Display Ads, Video Ads, Remarketing Ads
- Campaign Structure
- Configure Campaign and Targeting options
- Ads Extension
- Bidding Strategies
- Ad Quality score
- AD ranking, Creating Remarketing Audience
- Conversion Setup
- Experiments
- Campaign Optimization techniques
- Reports
- Landing Page Creation Techniques
Week 13-14: Email Marketing
- Introduction to Email Marketing
- Different Types of E-mail
- Mail chimp tool - Creating Audiences, Segmentation, Grouping and Tagging the Audiences, Creating Signup Forms and integrating on the website and social media drip and automation email marketing
- Permission-based E-mail Marketing
- How to Avoid spamming
- Email Marketing Analytics
- Designing a Landing Page through Mail chimp
- Creating an E-mail Marketing Campaign
Week 15: Affiliate Marketing
- Introduction to Affiliate Marketing
- Affiliate Marketing Categories
- Affiliate Marketing Players
- Different Types of Affiliate Programs
- How to choose Affiliate Partners
- Affiliate Paying Models
Week 16: Web Analytics
- Introduction to Web Analytics
- Importance of Analytics
- Conversion Rate Optimisation Techniques
- Google Analytics tool - How GA tracks data, Configuring GA code to track, GA predefined Reports, setting up conversion and goal, GA merchandise store - demo account, GA Structure
- Content Performance Analysis
- Audience Analysis
- How to create customized reports, insights, and action points.
- Creating Custom Dashboard
- Goal planning and goal implementation
- Case Study Discussion
- A/B Testing
- Attribution Modelling
Week 17: Career Service and Placement Preparation
- Resume Review Session
- Mock Interviews
- Build your LinkedIn Profile
- Grooming and Presentation
- Life Skills Development
- Interpersonal Skills
Instructors
Mr Milan Modi
Account Director
Freelancer
B.E /B.Tech, MBA
Mr Praful Jain
Digital Marketing Manager
Accenture
Mr Nitin Amlani
Senior Marketing Manager
Freelancer
Mr Altamash Aslam
Senior Manager
Freelancer
Ms Shraddha Somani
Senior Coach
Board Infinity