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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

With the help of the Customer Centric Solutions with Design Thinking & Innovation certification programme by Emeritus, the students will be able to gain insights on various areas such as the practical implementations of design thinking as well as meeting the social, emotional, and functional needs of their customers by producing related services and products. With this course, the students will be able to resolve their customer’s issues by keeping in mind their pain points, while simultaneously developing your professional path to success by coming up with user-centric designs. The students will develop a mindset that is focused on success which will lead to new innovations in terms of products and services.

This course will be taught with the help of video lectures and discussion boards. World-renowned industry experts will be addressing the students in the pre-recorded interviews, motivating students to achieve their goals. The course is for a duration of 2 months, requiring a weekly effort of 4 to 6 hours.

The Highlights

2-month duration
The weekly effort of 4-6 hours
Offered by National University of Singapore
Certification provided by Emeritus
14-day money back guarantee
Industry experts as guest speakers

Programme Offerings

Online Classrooms
Pre-recorded roleplays
video lectures
Orientation week
Doubt clarifications
Programme support teams
Study Materials
Design thinking playbook
assignments
Case Studies

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	NUS Business School, Singapore

Details about fees are mentioned below for this program:

The base fee of this program is 1,500 USD.

Fee Category	Amount in USD
Base Fee for one instalment	1,500

Eligibility Criteria

Work Experience

The programme requires information about the candidate’s work experience while registering, however, no information about mandatory work experience is mentioned by Emeritus.

Certification Qualifying Details

The candidates successful in completing this course will be provided with a verified digital certificate by NUS Business School.

What you will learn

Business Management

After completing this course, the candidates will be able to:

Use design thinking and innovation as strategies for their organisations
Apply the framework of design thinking for developing innovative solutions for complex problems related to business
Identify the opportunities for innovation and grasp them
Identify what the customer needs and act accordingly
Come up with innovative products as well as service ideas
Create new value propositions and business models using strategies
Understand the client’s point of view but also testing and refining it
Be able to develop personas of target customers
Discuss practical applications of design thinking
Apply the design thinking process to a product or service

Who it is for

The course of Customer Centric Solutions with Design Thinking & Innovation is recommended for the following candidates:

Product or marketing directors, solutions consulting directors, customer support service directors
Innovation-driven industries where design thinking is critical, including eCommerce, information technology, banking and finance, hospitality, marketing, entertainment, retail etc
Head of digital products, IT, product development, marketing
Client relations and innovation directors
Engagement managers, senior product managers

Admission Details

Candidates are requested to take a look at the given steps for admission to the programme.

Step 1: Follow the URL provided below to land on the homepage of the programme - https://emeritus.org/university-courses-online/design-thinking-and-innovation-for-business/

Step 2: Look for the option for ‘Apply now’ at the bottom right after scrolling down a little and click on it.

Step 3: The candidates will be required to log in using their emails and passwords before purchase. If not an existing user, they will have to register on the site by clicking on ‘Create account

Step 4: After logging in, candidates will be taken to a page where they will be required to put in their personal details. They have to specify their names, contact information, work experience etc.

Step 5: Choose your payment option (whether you would like to pay it in one instalment or would like to apply for 2 or 3 payments.)

Step 6: Enter your credit or debit card details. Click on pay now to secure your seat.

Step 7: You are now enrolled.

The Syllabus

Identify the customer journey, problem statement or underlying issue and possible solution options
Pinpoint target users and design interview questionnaires to understand customer pain points

Develop an empathy map to define customer profile and needs by using ethnographic research methods (interviews and observations)

Map the customer journey to understand customers' experiences with your product/service
Develop persona(s) of your target customers

Analyse customers' professional profiles to gather a customer's functional, social, emotional and basic needs
Cluster your insights and develop a point of view to envision and evaluate possible solutions

Brainstorm ideas to explore solutions that will help customers meet their needs
Identify desirable features of solutions and cluster ideas
Select high-quality solution ideas that can be prototyped

Design a prototype for the selected idea to enable a conversation with the stakeholders
Derive insights from user-prototype interactions and stakeholder feedback to rectify flaws, address constraints and enhance strengths
Discuss the importance of failing quickly and cheaply

Refine prototype and solutions based on feedback from target users to better fit with user needs
Test and refine point of view (POV)

Discuss the practical applications of design thinking
Describe the applications of complementary tools of innovation: Value Proposition Designer, Business Model Canvas

Instructors

NUS Business School, Singapore Frequently Asked Questions (FAQ's)

1: How would I clarify my doubts related to the course?

The candidates who have doubts can write regarding their problems at info@emeritus.org. They can also provide their phone numbers to the website and we will have a programme adviser to reach them.

2: What are the companies in which an emeritus certification is recognisable?

There are various companies that recognise the Emeritus certification including Adobe, KPMG, Accenture, Flipkart, Amazon, Deloitte, IBM, CISCO, EY, Genpact, SAP, and Thomson Reuters.

3: What is the composition of a typical emeritus classroom?

An emeritus classroom consists of about 300 to 400 students, who are divided into classrooms of 150. These students represent more than 70 countries all over the globe.

4: Who is the instructor of this course?

The instructor who will be teaching this course is Sarah Cheah, working as an Associate Professor for the Department of Management and Organisation at NUS Business School.

5: Who are the guest speakers for this programme?

Three guest speakers have been gathered for helping the students taking this programme. They are:

Enrico Pelillo (Vice President, Global Skin Care at Procter & Gamble)
Allan Lim (Front End Innovation and Partnerships Team, Nestlé)
Low Cheaw Hwei (Head of Design, Philips Asia and Head of Government & Public Affairs, Philips Singapore)

6: What are the different payment methods available?

Candidates can choose to pay with an international debit or credit (Diners credit card is not acceptable right now). They can also pay through a bank wire transfer.

7: What is the procedure for refund?

Candidates can write a withdrawal/refund request at admissions@emeritus.org. They are eligible for requesting a full refund up to 7 days of payment or 14 days after the course starts. However, partial refunds are not offered.

8: Are the course materials downloadable?

Some of the study reading material is downloadable. However, the facilities for downloading video lectures are not available. The candidate can access all the course materials for up to 12 months from course commencement.

9: Are the course materials evaluated?

Yes, all the assignments, quizzes, and projects that are included in this programme will be evaluated for the development of the candidates. The grade requirements for completing the course will be known once the course commences.

10: How can I share my certificate?

The digital link to your certificate will be sent to all the candidates via email. Candidates can choose to embed this link to their LinkedIn or other employment websites to demonstrate their achievements.