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13 Online Digital Advertising Courses to Pursue

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13 Online Digital Advertising Courses to Pursue

Edited By Team Careers360 | Updated on Sep 29, 2021 04:52 PM IST | #Digital Marketing

Digital marketing is one of the latest marketing components that uses the internet to promote products on digital platforms. As a part of digital marketing, digital advertising is the practice of promoting digital content to users on online and digital channels. This has led to the demand for digital advertising courses online.
View more- Explore Online Courses and Certifications
Almost every B2B industry uses digital advertising. Pharmaceutical, Finance, and Professional Services industries spend the most on digital advertisements. Research from Marketing Hiring Trends shows that demand for digital marketing professionals currently outstrips supply, with 44% of companies wanting to hire more marketers. A digital advertising certification on your CV will give you great career opportunities, but in order to outshine your competition, you will need extra skills and hands-on experience in the field. The following digital advertising courses online will help you develop a skill set that will enhance your creative thinking and provide you working experience along with the digital advertising tutorials.

Also read -

13 Digital Advertising Courses Online

Here is a list of some of the best digital advertising courses online.

Course
Offered by
Duration
Cost
The Complete Digital Marketing Guide - 18 Courses in 1Udemy84 hoursRs. 5120
Programmatic Advertising 101 - Digital Marketing

SkillShare1 hours7 days free trial after that Rs. 149 per month
Digital Advertising & Marketing 101: Take The Complete GuideUdemy1.5 hoursRs. 5120
Develop your own digital marketing strategyEdX

8 weeksRs. 14,781 (Free for auditing)
Introduction to Programmatic Advertising - Digital MarketingUdemy

1 hourRs. 5, 120

Digital Marketing: Copywriting & BloggingSkillShare

1 hour7 days free trial after that Rs. 149 per month
Mega Digital Marketing Course A-Z: 12 Courses in 1 + UpdatesUdemy

56.5 HoursRs. 5, 120

The Complete Programmatic Advertising Course - 2020Udemy

5 hoursRs. 1, 920

Start Your Digital Marketing Agency | Launch Your Marketing Agency!SkillShare

1 Hour

7 days free trial after that Rs. 149 per month
Digital Advertising & Marketing 201: Today's Trends & TopicsUdemy

2 HoursRs. 5, 120

Introduction to Programmatic Advertising - Digital MarketingUdemy

1 hour

Rs. 5, 120

Introduction to MarketingEdx

6 weeks

Cost: Rs. 11,141 (Free for auditing)
VIP Digital Marketing Master Course: 31 Courses in 1Udemy

62.5 HoursRs. 5, 120

Note: The above data is gathered and compiled by Careers360.

1. The Complete Digital Marketing Guide - 18 Courses in 1

This is one of the best digital advertising courses online offered in the Udemy platform. You will learn advertising on platforms like Facebook Ads, Google Ads, WordPress, Instagram, and YouTube. As part of this online advertising course’s curriculum, you will study how to do market research to find your audience while getting to know how to set up your website, design it, and post content on your blog. You will be able to build a landing page and send emails to your targeted audience. This course is suitable for both beginner to advanced learners.

Platform: Udemy

Duration: 84 Hours

Price: Rs. 5, 120

Topics Covered

  • Market research
  • Business branding
  • Sales psychology
  • Set up your website
  • Email marketing
  • Copywriting
  • Ads (Google, Youtube, Facebook, Facebook Messenger)
  • Google Analytics
  • Marketing (LinkedIn, Instagram, Quora, Twitter, Youtube)
  • Content Marketing Machine

Learn more: 15 Digital Marketing Courses To Opt For

2. Programmatic Advertising 101 - Digital Marketing

This is one of the top digital advertising certification courses for teaching you the ins and outs of Programmatic advertising. It teaches you how to use it within your media strategy, how to reach more customers while spending less, and how to reduce your scatter loss and reach only the customers that have relevance to you. You will study the technical meaning of programmatic advertising and what programming thought and strategy to devise when setting up a campaign, and which data to use. This particular digital advertising course online will help you to learn what data and targeting are and how to use them to optimize your campaigns. This course is suitable for beginners.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

  • Definition of programmatic advertising
  • DSPs and SSPs
  • Targeting
  • How data is collected
  • Outro

Also read: Online Digital Marketing Courses
3. Digital Advertising & Marketing 101: Take The Complete Guide

This is another one of the shortest digital advertising courses online from the Udemy platform that will build your foundation and understanding of Digital Marketing. You will also develop the ability to think strategically and decide how and where to place advertisements. You will study different types of digital ads and learn how much they cost, how they're bought, how they're targeting, and how to create your own digital advertising campaign. You will also be able to develop the skills required to be able to confidently present ideas to your clients and co-workers. This course is suitable for all levels of learners.

Platform: Udemy

Duration: 1.5 Hours

Price: Rs. 5, 120

Topics Covered

  • Digital Ads
  • Buying the Ads
  • Ad Targeting
  • Ad serving
  • Reporting
  • Summing up

Also read - Post Graduate Program in Digital Marketing Strategies

4. Develop your own digital marketing strategy

This is one of the finest digital advertising courses for its money. The best thing about the course is that it is a DIY course in the sense that it teaches you how to make your own strategies. You will learn about the digital marketing landscape and how digital technologies can be utilised in identifying opportunities and minimising risk. From various case studies you will see how good and bad digital digital marketing can make or break a business.

Platform: EdX

Price: Rs. 14,781 (Free for auditing)

Duration: 8 weeks

Topics Covered

  • Why does digital marketing matter?
  • The impact of digital on product
  • The impact of digital on value proposition
  • Changes in technology a marketer has to be aware of
  • Digital policies
  • The persona and its journey
  • Competitor analysis
  • Final Project: Digital Marketing Strategy development

Also read: How to Create a Great Digital Marketing Strategy

5. Introduction to Programmatic Advertising - Digital Marketing

This is another one of the best shortest digital advertising courses online. You will learn programmatic advertising revolutionized digital marketing. Going in-depth, this online advertising course with certificates will enable you to learn the difference between header bidding and waterfalls and what Real-Time Bidding is. You will also learn how to use programmatic advertising in advertising strategies. Baseline knowledge of digital marketing space is required for this course.

Platform: Udemy

Duration: 1 Hour

Price: Rs. 5, 120

Topics Covered

  • Introduction to programmatic advertising
  • Programmatic vs. RTB
  • AdCoach
  • Auctions - Waterfalls, Header Bidding and all about Programmatic Auctions
  • Recap

Also read - Digital Marketing Master Program certification course

6. Digital Marketing: Copywriting & Blogging

This is one of the top digital advertising certification courses emphasising on copywriting and blogging. You will learn the differences between copywriting and blogging and learn the ten commandments for copywriting. You will study what A.I.D.A.R. is and how it helps you in copywriting and blogging. You will also be taught to write better headlines and articles and optimize the Search Engine Optimization of your website. The syllabus covered as an element of this digital advertising certification is appropriate for anyone who owns a business that sells products online.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

  • Copywriting vs. Blogging
  • A.I.D.A.
  • Write better headlines
  • Write better articles
  • Optimize your website SEO

Read more: Career as Blogger

7. Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

This digital advertising course will teach you Digital Marketing Strategy and Social Media Marketing from the very basics. You will learn how to target the audience and convince them to buy your products. The highlight of this digital marketing online course is how it helps inculcate within you, powerful skills of digital marketing strategies to use in any online platform to get better results. You will also study how to grow sales by email marketing and bring back the customers who already visited your site through advanced retargeting.

Platform: Udemy

Price: Rs. 5, 120

Duration: 56.5 Hours

Topics Covered

  • Introduction
  • Website creation
  • Business advice
  • Website optimization
  • Search Engine Optimization
  • Marketing Cognitive Biases
  • CB practice
  • Web Persuasion
  • Email marketing
  • Marketing (Instagram, Facebook, Youtube, Pinterest, LinkedIn)
  • Google Ads, Google Analytics
  • Event Marketing
  • Funnels

Also read - Certificate Course in Advanced Digital Marketing

8. The Complete Programmatic Advertising Course - 2020

This is one of the best digital advertising courses online offered by the Udemy platform. In this digital advertising tutorial, you will learn Display, Audio, Video, Native, TV, and DOOH Programmatic Advertising. The curriculum under this digital marketing and advertising course will help you understand how to save marketing money while maximizing results and advance your marketing career.

You will discover strategies, tactics, and media buying methods, programmatic advertising formats, and participants with this course. You will learn how programmatic advertising benefits the advertisers and publishers and the marketing objectives one can achieve with the programmatic advertising.

Platform: Udemy

Duration: 5 Hours

Price: Rs. 1, 920

Topics Covered

  • Evolution of online display advertising
  • Introduction to Programmatic Advertising & Its Elements
  • Programmatic Advertising’s Ecosystem
  • Programmatic Media Buying methods, Advertising formats
  • Tactics and operations for advertisers, publishers
  • Challenges faced by advertisers

Also read: Career as Search Marketing Strategist

9. Start Your Digital Marketing Agency | Launch Your Marketing Agency!

This is one of the shortest digital advertising courses online offered by the skillshare platform. You will study how to launch your digital marketing agency from scratch and set up your agency's website and get your own address. Additionally you will gain valid skills that’ll help you know how to get your business listed on the Google My Business platform and compete with other marketing agencies.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

  • Naming your agency
  • Register your business
  • Build your site
  • Pricing packages
  • Social Media
  • Mailing Address
  • Phone Services
  • Google listing

Explore Digital Marketing Courses & Certifications by Top Providers

10. Digital Advertising & Marketing 201: Today's Trends & Topics

This is one of the finest digital advertising courses online offered by the Udemy platform. In this course you will learn the advanced aspects of digital marketing. You will study concepts like Header Bidding, Fraud/Viewability, Big Data, Programmatic Advertising, and Mobile Advertising. You will also study what Viewability is and how it affects advertising buys. The candidates will be explained by an industry expert who will teach you the tips and tricks used by professionals in digital marketing to yield better and efficient results. Basic knowledge of digital advertising is required for this course.

Platform: Udemy

Duration: 2 Hours

Cost: Rs. 5, 120

Topics Covered

  • Real-time bidding
  • Automated buying process
  • Waterfalls and header bidding
  • Mobile- SDKs and trends
  • Verification and viewability
  • Data collection and use

Also read: 10 Reasons to Enrol Yourself in a Digital Marketing Course

11. Introduction to Programmatic Advertising - Digital Marketing

This is one of the best digital advertising certification courses that is excellent for giving you a comprehensive introduction to programmatic advertising. You will learn the fundamentals of digital and programmatic advertising auctions apart from understanding what first, second, and third-party data is, and also about brand safety.

As a learner, you would be provided with ample data for learning about the four types of programmatic advertising: open auctions, private auctions; preferred deals; programmatic guaranteed deals. Basic knowledge of digital marketing is required for this course.

Platform: Udemy

Duration: 1 hour

Cost: Rs. 5, 120

Topics Covered

  • The programmatic advertising’s entire ecosystem
  • Programmatic advertising terminology
  • Types of programmatic advertising
  • The Google programmatic ecosystem
  • Programmatic advertising success stories as a case study

Also read - Mastering Digital Marketing: SEM, SEO, Social Media and Beyond certification

12. Introduction to Marketing

This is one of the digital advertising courses online in terms of its core concepts. It will help you in understanding the basics of marketing. Some of the important topics include brand strategy, integrated marketing communication, pricing, etc. After completing the course you will be able to bring a marketing eye to your company and tackle challenges.

Platform: Edx

Duration: 6 weeks

Cost: Rs. 11,141 (Free for auditing)

Topics Covered

  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

Read more: Introduction to Marketing Essentials BY Indian Institute of Management Bangalore via Swayam

13. VIP Digital Marketing Master Course: 31 Courses in 1

This digital advertising online tutorial will show you how to build your own online marketing agency from scratch. You will learn how to become a professional digital marketer freelancer on all online marketing platforms. You will be taught how to get valuable clients and keep them coming back to your agency. You will also learn to create successful and creative ads that deliver efficient results and increase sales. This course will also help you get weekly VIP live calls about marketing, business, and Entrepreneurship.

Platform: Udemy

Duration: 62.5 Hours

Price: Rs. 5, 120

Topics Covered

  • Pro market research
  • Marketing planning
  • Business note
  • Website optimization
  • SEO
  • Search engine
  • Marketing niche
  • Cognitive Bias Practice
  • Website persuasion
  • Google analytics, ads
  • Marketing strategies (Facebook, Instagram, Twitter, Youtube, Pinterest)

Also read: 10 Skill That SEO Specialists Must Have

Conclusion

Digital Advertising is a component of online marketing that requires creativity and expertise that overshadows the competition completely. If you want to make a career in Digital Advertising, then you will need a specific skill set and a lot of experience. So take some of the best digital advertising courses online to become the professional everyone is sought after.

Explore Popular Platforms Certification Courses

Frequently Asked Question (FAQs)

1. What are some popular branches of Digital Marketing/advertising?

Social Media Marketing (SMM); Search Engine Optimisation (SEO); Search Engine Marketing (SEM); Email Marketing; Marketing Automation; Digital Advertising; Content Marketing.

2. What is the goal behind using digital marketing?

It is used to advertise products on online platforms.

3. What are the three types of digital advertising?

Earned Media; Owned Media; Paid Media are the 3 major types of digital advertising formats.

4. Is digital marketing a good career for people in India?

Yes, the digital marketing industry is continuously on the rise, and companies are effortlessly looking for experts in digital marketing.

5. When was digital marketing introduced?

This term Digital Marketing was coined first in the 1990s.

6. Is digital marketing well paid?

Yes, if you have the required skills and creativity, then the companies are willing to hire you for a lot of money.

7. Does social media marketing fall under digital marketing?

Yes, social media marketing is a part of digital marketing.

8. How much of marketing is digital?

Digital marketing is predicted to account for 46% of all advertising by 2021.

9. What are the highest paying jobs in Digital Marketing?

Digital Project Management; Planning; Content Strategist; E-commerce Specialist Digital; Media Manager Brand Marketing.

10. Which field is best in Digital Marketing?

SEO specialist; PPC Specialist; Social Media Expert are some really popular fields where you can create a high-paid career for yourself.

11. What is paid digital marketing?

Paid digital advertising is basically a marketing method where companies pay a publisher each time someone clicks or views their ads in a search result, on a website, or on social media.

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Producer

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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