Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

The Highlights

Online classes
Comprehensive curriculum
Trained faculty
English lecture video
Certification

Programme Offerings

English lectures
Free content
Postgraduate-Level Core Course
videos
Study material
IIM B expert instructor
Swayam accreditation

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

Eligibility Criteria

To get the Introduction to Marketing Essentials certificate, the candidate must secure a minimum of 40% in the internal assignments and the proctored external assessment.

What you will learn

Marketing skillsDigital marketing skillsSocial Media Marketing

After you obtain your Certificate in Introduction to Marketing Essentials, you will have a thorough understanding of:

Essential and basic concepts of marketing.
Effective strategies of marketing along with its various types.
Concrete foundation knowledge of current marketing industry trends.
Concepts of targeting, positioning and promoting.

Who it is for

Marketing ManagerMarketing Executive

The Certified Course in Introduction to Marketing Essentials is for people like:

Graduates
Fresher
Junior marketing executives aiming at higher positions
Marketing account managers
Anyone willing to upskill

Admission Details

Access the learning content for the Introduction to Marketing Essentials course by following these few simple steps:

Visit the course’s official webpage.
You will find all the necessary course details here.
Continue with the enrollment by registering as a user with Swayam.
Locate the “sign up” or “register” button and submit all the required information.
You can join the course after completing the registration.

Application Details

There is no application form for the Introduction to Marketing Essentials training. The aspirant can register for the course by simply signing up as a user with Swayam. To enrol, the aspirant needs to provide the portal with a username, password, and email address.

The Syllabus

Introduction to Marketing
Definition of Marketing
Entities that can be marketed
Marketing from an organization's viewpoint
Types of markets
Difference between marketing and selling

Concept of segmentation
Bases for segmentation
Targeting
Targeting strategies

Introduction to Differentiation and Positioning
Differentiated, Undifferentiated and Niche marketing
Differentiation parameters
Competition
Positioning

Meaning and levels of product
Product classification
Product mix concept
Brand and brand decisions
Introduction to Pricing
Pricing decisions

Introduction to Distribution
Distribution channels
Channel design and management
Introduction to Promotion
Promotional vehicles
Product life cycle

Evaluation process

On completion of the online training in Introduction to Marketing Essentials, you need to appear for a computerised exam at designated centres. This test accounts for a total of 75%, and you must secure at least 40% in the exam to qualify.