Digital Marketing Masters Program

Edupristine

Online

19 Weeks

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course and certificate fees

certificate availability

Yes

certificate providing authority

Edupristine

The syllabus

Overview of Digital Marketing

Website Creation and Audit

Website Planning and it's usage in marketing mix

Search Engine Optimization (SEO) - On - Page

Search Engine Optimization (SEO) - Off - Page SEO (Including Black Linking)

Search Engine Optimization (SEO) - Local SEO & Google My Business Listing

Blogging and it's SEO Benefits

Technical SEO - CDN and Cashe

Google search Console - Webmaster and Website Audit

Real Time Analytics and Mouse Tracking using Heatmap

Content Marketing

Mobile marketing and Optimization

Mobile First Strategy VS Desktop First Strategy

Accelarated Mobile Pages (AMP) and it's importance

Native Mobile App VS Web App (Progressive & Responsive)

App Store Optimization (ASO) and Performance Tracking

Search Engine Marketing - Pay Per Click

Search Advertising
Display Advertising
Video Advertising
Shopping (Product Listing) Advertising
Universal App Ads

A/B Testing and Monitoring

Remarketing Strategies and Campaigns

Campaign Performance Evaluation

Over The Top Marketing (OTT)

YouTube Channel Management & Video Ads

Facebook Marketing

Instagram Marketing

Linkedin Marketing

Twitter Marketing

Quora Marketing

Social Media Management Tools

Online Reputation Management

Email Marketing and Lead Generation

Marketing Automation

Affiliate Marketing

Funnel Marketing and Growth Hacking

Web Analytics - Google Analytics

Conversion Rate Optimization (CRO)

Digital Library

Facebook bot Marketing with Mobile Monkey

Media Planning and Buying

Influencer Marketing

Google Tag Manager (GTM)

Advance Optimization of Facebook Business Page

YouTube Channel management, It's SEO and Monetization

Web Monitization and google Ad Sense

Web Monitization using Double Click for Publisher (DFP) by Google

Graphic Design for Marketers

Linkedin Personal Profile Optimization

WordPress Website Development and Ecommerce Management

Articles

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