Module 1: Getting Started with Digital Marketing

Basics of digital marketing
Understanding the process including visibility, engagement, targeted traffic, retention and conversion
Digital Media Vs. Traditional Media
Benefits of Digital marketing
Latest Digital marketing trends
Digital media marketing platforms
Digital Marketing strategy for websites

Module 2: Effective Webpage Designing

Module 3: Search Engine Marketing (Google Ads)

Introduction to SEM – Fundamentals & Case Studies

Consumer Journey
What is SEM? Why SEM?
What is Google Ads? Why Google Ads?
Google Network
Google Ads Terminologies
How Does the SEM Auction Work?
Structure of a Google Ads Account
Campaign Types – Introduction to Search, Display (Mobile App),
Creation of Search Network Campaign
Ad Formats Ad Text Policies
Ad Text Best Practices DKI
Ad Extensions Keyword Research
Tool – Keyword Planner & Estimator Keyword Match types
Keyword Strategies Landing Page Bidding and Budget
Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Creation of Google Display Network
GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation - Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo
Quiz Module 3

Module 4: SEO (Off Page, On Page, Local, Mobile)

Introduction to SEO How Search Engines Work
Indexing & Crawling Basics
Optimizing Crawl Budget
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)
What is Off-page SEO / Link Building (Social, Content-based, PR)
Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
Google Keyword Planner Tool
On-page SEO
HTML Basics
Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
Title, H1, Meta Description, Keyword Usage
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Technical SEO
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
Mobile SEO
App Store Optimization
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search Schema Markups
What is Schema & Why is it relevant to SEO.
Schema Types - Micro, JSON-LD
Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
How Schema shows up in SERPs
Off-page SEO
Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
Social SEO
Quora
YouTube Video SEO
Slideshare, Scribd, and other social channels for SEO
Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local listings/citations SEMrush.com Backlink
Backlink audit of one website
How to audit backlinks of competitors and gain
SEO Audit, Tools, Measurement
What are SEO Audits?
Different Types of SEO Audits.
Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
Mobile Site Audit
Free Learning Resources-Moz, Google Analytics
A career in SEO
Quiz Module 4