- Competition analysis
- Industry trends
- Quiz Module 1
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- Henry Harvin
- Courses
- Certified Copywriting Specialist
Online
16 Hours
₹ 9,500
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course and certificate fees
Fees information
₹ 9,500
certificate availability
Yes
certificate providing authority
Henry Harvin
The syllabus
Module 1: How to Research?
Module 2: Introduction to Copywriting
- What is Copywriting? - An Intro to the Secrets of Good Copywriters
- Knowing the Difference Between Good Writing and Good Copywriting
- Can Anyone Be a Master Copywriter?
- Quiz Module 2
Module 3: Writing Well
- Knowing Your Audience
- Writing with Clarity
- Writing with Simplicity
- Finding Your Voice
- Boredom-Free Writing
- Quiz Module 3
Module 4: Understanding the Objective of Social Media Post
- To inform (conceptual knowledge)
- To teach (how to)
- To inspire
- To entertain
- To persuade
- To start a conversation
- To spark a controversy
- To express an opinion
- To share industry knowledge or resources
- Quiz Module 4
Module 5: Turning a Passion for writing into a profession
- Getting Started
- Content That Sells
- Knowing Your Goal
- Writing for the Internet
- How to write Subtitles
- Quiz Module 5
Module 6: Writing crisp and effective copies
- Best practices of copywriting
- Writing for Graphics – Statics/ Gifs and Videos
- Staying relevant
- Catching up with social trends
- Getting inspired
- Improving vocabulary and freshness
- Quiz Module 6
Module 7: How to measure the performance of copy
- How to analyze a copy
- How to better the copy as per the analysis
- Quiz Module 7