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Digital Marketing Course
Get hands-on employable skills with this certificate course on Digital Marketing Course by IMS Proschool
Online
3 Weeks
₹ 10,000
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course overview
Digital Marketing Course online course is both online as well as in-classroom training based programme for candidates offered by IMS Proschool. This programme will act as a good initiation into the areas of digital marketing with hands-on training. The Digital Marketing Course certification syllabus is planned in such a manner that the programme runs smoothly for three months and has study resources offered by expert professionals with a good number of case studies. The course is prepared by candidates keeping in mind the latest industry trends and up to date practices. The course concepts are taught in a very comprehensive manner and prepare the candidate well for 6 certifications offered by both Google and Facebook. The Digital Marketing Course certification offers a verified credential or certificate and is partnered with the Ministry of Skill Development, Govt. of India.
The highlights
- Online and in classroom learning options
- 3-month programme
- Partnered with Ministry of Skill Development, Govt. of India
- Google certification training coursework
- Experts guided study resources
- Verified certificate
- Comprehensive coursework
- 24 hour accessible study materials
Program offerings
- Study resources
- Internal assessments
- Case studies
Course and certificate fees
Fees information
Digital Marketing Course Fees
Fee Details | Amount in INR |
3-week certification course | Rs. 10,000 |
certificate availability
certificate providing authority
Eligibility criteria
Certification qualifying details
For Digital Marketing Course certification, the participants must complete lectures and all related assessments to receive a certificate of completion.
What you will learn
The Digital Marketing Course programme is planned for the following:
- The candidates will be introduced to internet marketing foundations and their history, algorithms, and updates.
- The candidates upon learning SEO will be able to understand both the onsite and offsite as well as content marketing.
- The candidates will learn to explore paid search marketing, research, and Google Adwords.
- The candidates will employ landing page optimization along with its types, elements, and conversion rate.
- The candidate will learn display advertising with banner ad design, and its optimization.
- The candidate will learn email marketing, content management, spam filtering, and customer relationship management.
- The candidates will learn social media marketing through several of its channels for distribution and promotion along with reputation management.
- The candidates will learn how analytics works with key metrics, performance indicators, and tools for campaigns and metrics.
- The candidates will finally learn much about mobile apps, ASO, and affiliate marketing.
Admission details
It is an easy process that needs to be followed for admission into the programme where the applicant adheres to for getting enrolled into the programme.
The Digital Marketing Course programme admission process is:
Step 1: The applicant first has to visit the official website link.
Step 2: Click on the “Enroll Now” option and then create an account with all the required details with the “Register” button.
Step 3: After registration of the account, the applicant can choose to pay for the programme of study and choose either the online or offline mode of education.
Step 4: After payment, the candidate will be able to enrol in the preferred mode of education for the Digital Marketing Course certification course.
The syllabus
Internet Marketing Foundations
Search Engine mechanism
Introduction
- Successful website
- Technical terms
SEO
Off Site SEO
- Link building
- Popularity metrics
On Site SEO
- Relevance
- Choose target keywords phrases
- Quality and other SEO considerations
Content Marketing
- Blogging for beginners
- Beginners guide to content marketing
- Understanding influencer marketing
Paid Search Marketing
- Anatomy of text ads
- Paid search advertising – explained
- The Math and vocabulary of PPC
- Effective Ad copy
- Keyword Research
- Buying Ad space
- Google Adwords – Account structure
- Analyzing Keyword Data
Landing page Optimization
- Elements of landing page
- Types of landing pages
- Conversion rate optimization
Display Advertising
- Understanding display network
- Introduction
- Banner ad design
- Targeting the right audience
- Optimizing banner ads
- Remarketing
- Consistent messaging
Email Marketing
- Email content
- Introduction: email list capture
- Avoiding spam filters
- Measuring success
- Customer relationship management
Social Media
- Social Media plan
- Introduction: social media myths
- Social media content
- Facebook, Twitter, Pinterest, Youtube, LinkedIn
- Defining the objective
- Measuring success
- Distributing and Promoting
Reputation management
- Responding to negative content
- Monitoring Brands
- Creating positive content
Analytics
Introduction: How analytics works
- Key performance indicators
- Key metrics
- Attribution
- Making better decisions with analytics
Digital tools to evaluate campaigns
- Identify the right success metrics for a campaign
- Demystifying digital campaigns
- Free tools to identify campaign metrics: Google analytics
Mobile Apps & Affiliate
Mobile Apps & ASO
- Why ASO is important?
- App store optimization
- Step by step guide to achieving ASO
Affiliate
- Demystifying the world of affiliate marketing
- Introduction to affiliate marketing
How it helps
The programme Digital Marketing Course certification benefits the participants in becoming well seasoned in hands-on tools of digital marketing. The programme has instructions with internal assessments which will help the candidates develop well in the area of digital marketing for the promotion of businesses and brands in the new digital age. The instructors are expert professionals who use a host of case studies both offline as well as an online mode of instruction. The verified certificate will be directly signed by the reputed instructors making it particularly valuable for improving the applicant's career.
The degree would act as an academic enhancement credential as well as a great way for them to broaden their portfolios. The certificate programme helps the candidate with the fundamentals required to clear the Google Adword certifications and Google Analytics certifications. Through online professional networks such as Linkedin, the candidate will share the certification with industry experts as well as recruiters.
Candidates will also be able to help recruiters choose better-suited profiles, allowing them to shortlist candidates for a variety of similar job positions. Recruiters may use this certification to classify skill sets while gathering resumes and CVs to shortlist candidates. The certification also helps in the “Facebook advertising core competencies” programme and initially, the candidate can enlist for a higher salary or job within his or her company or organisation, for which they may negotiate a higher salary or promotion.
Instructors
Mr Suresh Verma
Instructor
IMS Proschool
FAQs
Digital Marketing Course certification course is planned to be instructed for a period of three months for the candidates in both modes of instruction.
The Digital Marketing Course certification course in its online mode of instruction offers recorded sessions in addition to course materials and case studies.
Digital Marketing Course training is offered in the online portal for 24 hours with access to all the required course materials throughout the programme.
SEO, Internet Marketing, Email Marketing, Content Management, Analytics, and CRM are some of the important sections covered in the certificate programme.
IMS Proschool programme works in collaboration with the Ministry of Skill Development. Government of India as a partner of NSDC.
The Digital Marketing Course certification is planned as a comprehensive programme with essential concepts from scratch keeping in mind the up-to-date concepts and industry trends.
Digital Marketing Course certification course helps with the Adword certification at the fundamental, search as well as display level exams.
Digital Marketing Course syllabus consists of eight modules or chapters of learning focusing on the important sections.
The candidates will need to possess computer skills in terms of internet browsing, MS word, and have knowledge of using social media platforms such as Facebook, Youtube and Email.