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    Adobe Marketing Cloud Training Course Online

    BY
    Mindmajix Technologies

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    Mode

    Online

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays, Weekends

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Mindmajix Technologies

    The syllabus

    Reporting and Analytics tool usage and Business analysis

    • Introduction adobe analytics
    • Reporting best practices
    • Introduction to KPI’s, metrics
    • Conversion metrics
    • Overview of other analytics solutions in the market
    • Web analytics life cycle
    • What your client/business exactly wants (analysts vs reporting robots)
    • Test time: case studies/problem solving on multiple metrics/ KPI’s
    • Dashboard creation & why dashboards?
    • Effective alerts
    • How clustering/segmentation can change your business?? (The google,
    • amazon way)
    • Segmentations
    • Segment builder
    • Datawarehouse (Adobe cloud) / Teradata / Hadoop
    • Pre-analysis
    • Analysis
    • Consulting & Business recommendations (The real value addition to
    • business)
    • Page analysis
    • Browser conversion rate analysis
    • Checkout path analysis
    • How to prevent fallout on your website
    • External campaign analysis
    • Below the page fold analysis
    • Internal search analysis
    • Content affinity (do you want to increase your website revenue by 3%?)
    • Geo segmentation analysis
    • Understanding the basis of adobe site catalyst implementation
    • Self-evaluation test

    Analytics implementation and admin concepts

    • Client and server side of web analytics
    • Internet protocol
    • Packet sniffers
    • Web browsers
    • Charles
    • DOM
    • Debug troubleshoot
    • Cookies 101
    • Architecture, content and variables – along with admin module
    • Introduction to sitecatalyst admin
    • Beacon anatomy
    • Sitecatalyst cookies
    • Sitecatalyst first party cookie
    • Regional data centers (RDC)
    • Sitecatalyst code deepdive
    • Macro and micro level link tracking
    • Sitecatalyst content identification
    • Sitecatalyst manual link tracking
    • Automatic link tracking
    • Datatypes in Sitecatalyst
    • Content identification
    • Traffic variables – props
    • Conversion variables – eVars
    • Success event
    • Sitecatalyst product variable
    • List vars in sitecatalyst
    • OtherSCVars
    • SAINT classifications / classification importers
    • Report suite architecture – MST, roll up, virtual
    • Debug logs
    • Advanced settings
    • Event serialization
    • Important KBR overview
    • Questions and review tests (Will be done after each chapter)
    • Translating requirements into tech architecture
    • Optimizing the use of variables
    • Managing the behaviour of the variables
    • Identifying tracking issues (without using source code and admin access)
    • Cases related to the business vertical

    TMS (Tag manager) – DTM, GTM

    • Fundamentals and tag management architecture
    • DTM roles, approval history and publishing workflow
    • Debugging using DTM switch
    • Embed code, file hosting options and web properties
    • Data elements – js object, css selector, url parameter, custom script
    • Adding different tools via dtm - analytics, target, audience manager
    • Rules within the dtm and usage
    • Page load rules
    • Event based rules
    • Direct call rules

    Adobe Target (Analytics optimization) – formely Adobe Test & Target

    • Introduction to test & target
    • Terminology, Test & Target basics
    • Creating basic campaigns and filters
    • Other different types of campaigns
    • Segments
    • Parameters
    • Targeting
    • Reports & results analysis
    • Using success metrics
    • Multivariate campaigns
    • Ad testing
    • Real time case studies and next steps

    Overview of Adobe audience manager, Adobe campaign, Adobe experience manager

    • Leveraging adobe analytics data in adobe audience manager
    • Leveraging adobe audience manager data in adobe analytics
    • The core services of a DMP
    • Overview of the interface
    • Adobe audience manager use cases
    • Define and create data source
    • Signals, traits and segments
    • Interpreting segment performance data
    • Destination types
    • Trend reports
    • Unused signal reports
    • Overlap reports
    • General reports
    • Audience market place and creating datafeeds
    • Adobe campaign overview
    • Adobe experience manager overview

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