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Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video Based
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Course and certificate fees
Type of course
Free
certificate availability
Yes
certificate providing authority
Simplilearn
The syllabus
Search Engine Optimization Foundations
Course Introduction
Lesson 1 : SEO Introduction
- SEO Introduction
- Importance of SEO
- What Is SEO?
- Search Ecosystem Components
- Search Ecosystem Components: Incentives
- What Drives Search Ecosystem?
- SEO and Social Media
- SEO: Pros and Cons
- Avoid Outdated Techniques
- SEO Career in Organizations
- Enterprise SEO
- Small-Medium Business SEO
- SEOs in Agencies
- Individual SE
- Opportunities and Skill
- Key Takeaways
- Knowledge Check
Lesson 2 : How Search Engines Work
- How Search Engines Work
- Major Search Engines
- Minor Search Engines: Search
- International Search Engines: Yandex
- International Search Engines: Baidu
- International Search Engines: Naver
- International Search Engines: Qwant
- Search Engine Mechanism
- Search Engine Crawling
- Search Engine Crawling: Robots.txt
- Sitemaps
- Storing
- Processing and Indexing
- Ranking
- Key Takeaways
- Knowledge Check
Lesson 3 : Types of SEO
- Types of SEO
- SEO Hats
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
- SEO Mistakes
- SEO Best Practices: No Hidden Content
- SEO Best Practices: Optimized Snippet
- SEO Best Practices: Prominent Heading
- SEO Best Practices: Organized Hierarchy
- SEO Best Practices: Practical Links
- What is SEO Spam?
- Falsifying Content
- Falsifying Links
- Falsifying Website Content
- SEO Spam
- The Periodic Table of SEO Success Factor
- Key Takeaways
- Knowledge Check
Lesson 4 : Keyword Research and Competitive Intelligence
- Importance of Keyword Research
- User Intent
- Not Provided
- Performing Keyword Research
- Demo: Keyword Research Tool (Wordtracker)
- Keyword Research and Competitive Intelligence
- Types of Queries
- Short Tail Query: Pros and Cons
- Long Tail Query: Advantages
- Competitive Analysis Overview
- Factors in Competitive Analysis
- B2B vs. B2C
- Key Takeaways
- Knowledge Check
Lesson 5 On-Page Optimization
- On-Page Optimization
- Defining On-Page Optimization
- On-Page Factors
- Title Tags
- Meta Description
- Header Tags
- URLs and URL Structure
- Image Alt Text
- Internal Links
- Keyword Usage
- Sitemaps
- On-Page Don'ts
- Keyword Stuffing
- Hidden Text
- Repetitive Anchor Text
- Cloaking
- Perfectly Optimized Page
- SEO Factors
- Top Ranking Factors
- Key Takeaways
- Knowledge Check
Lesson 6 Off-Page Optimization
- Off-Page Optimization
- What Is Off-Page Optimization
- Signals of Popularity
- Why Links?
- Create Link-Worthy Content
- Off-Site Engagement
- Utilize Offline Relationships
- Types of Links
- Rel = “nofollow” and Social Media
- Link Building Don’ts
- Key Takeaways
- Knowledge Check
Lesson 7 Duplicate Content
- Duplicate Content
- What Is Duplicate Content?
- Common Instances
- Fixing Duplicate Content
- Key Takeaways
- Knowledge Check
Lesson 8 Design and Architecture
- Design and Architecture
- Importance of Design
- Design: Best Practices
- Designing for Search Engines
- Key Takeaways
- Knowledge Check
Lesson 9 Local SEO
- Local SEO
- Local Searches
- NAP
- Directories
- Top Local Search Signals - A
- Top Local Search Signals - B
- Key Takeaways
- Knowledge Check
Lesson 10 Algorithm Updates and SEO Changes
- Algorithm Updates and SEO Changes
- Biggest SEO Misconception
- What to Measure?
- Constant Changes
- Google Panda Update
- Google Penguin Update
- Google Humming Bird Update
- RankBrain
- Not Provided
- SEO Is Still Powerful
- Key Takeaways
- Knowledge Check
Lesson 11 Integrating SEO with Other Disciplines
- Integrating SEO with Other Disciplines
- Integrating Marketing Channels
- User Experience Across Channels
- SEO and Content Marketing
- SEO and Analytics
- SEO and Mobile
- SEO for Wordpress
- Key Takeaways
- Knowledge Check
Lesson 12 SEO Tools
- SEO Tools
- What Are SEO Tools?
- SEO Tool Categories
- DEMO: Raven SEO
- Key Takeaways
- Knowledge Check
Lesson 13 How to Build a Successful Career in SEO
- How to Build a Successful Career in SEO
- Top Dos and Don’ts
- Career Paths
- Certifications
- Key Takeaways
Search Engine Optimization Foundations Quiz
- Search Engine Optimization Foundations Quiz.
Advanced Search Engine Optimization
Section 1 : Introduction to SEO
- 1.001 What You will Learn in this Course
- 2.001 The Business Impact of SEO
- 3.001 SEO Terms and Definitions
- 4.001 SEO Business Concepts
- Knowledge Check
Section 2 : How Search Engines Work
- 1.001The Search Engine Landscape
- 2.001 Analyzing Search Results
- 3.001 The Search Engine Index
- Knowledge Check
Section 3 : Keyword Research
- 1.001 Keywords The Foundation
- 2.001 Keyword Research Research Tool Overview
- 3.001 Build a Keyword List
- 4 Analyze Your Keywords: Long tail and Short tail
- 5.001 Exploring Keyword Opportunities
- 6.001 Keyword Plan for Trends and Cycles
- 7.001 Group and Manage keywords
- Knowledge Check
Section 4 : On-Page Optimization
- 1.001 Key On-Page Elements
- 2.001 Content Hierarchy
- 3.001 Optimize Content
- 4.001 Optimize Content with HTML5
- 5.001 Optimize for Mobile
- Knowledge Check
Section 5 : Website Management and Optimzation
- 1.001 Domain Signals for SEO
- 2.001 Manage Website URLs
- 3.001 Identify and Remove Duplicate Content
- 4.001 Additional Optimization and Management
- 5.001 Webmaster Tools
- 6.001 Moving to a New Domain or a Redesign
- 7.001 Googles History of Major Algorithm Updates
- Knowledge Check
Section 6 : Off-Page SEO
- 1.001 The Importance of Links Part A
- 1.001 The Importance of Links Part B
- 2.001 Evaluating Backlinks
- 3.001 Seven Methods of Link Building
- 5 Build Links through Social Networks and Social Media Sites
- 5.001 Advanced Concepts and Best Practices for Linking
- Knowledge Check
Section 7 : Planning A New Website
- 1.001 Choose a domain name
- 2.001 Organize Content Structure
- 3.001 Develop URL Structure
- Knowledge Check
Section 8 : Market Your Optimized Website
- 1.001 Conducting Competitive Audit
- 2.001 Why You Should Not Rely on Rankings
- 3.001 Create a Marketing Plan
- 4.001 SEO and Marketing Teams
- 5.001 Claim and Manage Your Business Listing
- Knowledge Check
Section 9 : Analytics and Measurement
- 1.001 Intro to Measurement
- 2.001 Analytics Terms and Concepts
- 3.001 Measure Goals and Goal Values
- 4.001 Measure and Analyze the Bounce Rate
- 5.001 Critical Reports to Improve Your SEO
- Knowledge Check
Section 10 : What's Next-Learning Path
- 1.001 Your Learning Path
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
- 1.1 Introduction
- 1.2 What's In It For Me
- 1.3 What Is Content Marketing
- 1.4 How to Become a Best-in-Class Content Marketer
- 1.5 Develop a Clear Vision
- 1.6 Develop a Business Case
- 1.7 Document your Content Marketing Strategy
- 1.8 Create a Editorial Mission Statement
- 1.9 Target Customers based on their Intent
- 1.10 Target Key Influencers
- 1.11 Produce Help, Hub, and Hero Content
- 1.12 Produce Engaging Content
- 1.13 Use Content Marketing Tactics
- 1.14 Use Social Media Platforms
- 1.15 Help Customers Find the Information
- 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
- 1.17 Measure Content Effectiveness
- 1.18 Measure ROMI
- 1.19 Improve by Experimenting with New Initiatives
- 1.20 Improve by Becoming Sophisticated and Mature
- 1.21 Key Takeaways
- Knowledge Check
Section 2 : Developing a Vision of Content Marketing Success
- 2.1 Introduction
- 2.2 What's In It For Me
- 2.3 Vision for Successful Content Marketing
- 2.4 The Michelin Guide Story
- 2.5 Hindustan Unilever
- 2.6 Volvo Trucks
- 2.7 Dell's Take It Easy
- 2.8 Key Takeaways
- Knowledge Check
Section 3 : Developing a Business Case for Content Marketing
- 3.1 Introduction
- 3.2 What's In It For Me
- 3.3 Content Marketing Budget
- 3.4 Objectives and Key Performance Indicators (KPIs)
- 3.5 Challenges and Impact
- 3.6 Best Practices
- 3.7 Benefits and Financial Impact
- 3.8 Build your Business Case
- 3.9 Compare the Value of Content Marketing
- 3.10 Key Takeaways
- Knowledge Check
Section 4 : Creating a Successful Content Marketing Strategy
- 4.1 Introduction
- 4.2 What's In It For Me
- 4.3 Creating a Successful Content Marketing Strategy
- 4.4 Model for Creating a Successful Content Marketing Strategy
- 4.5 Content Marketing Strategy - Two-Step Model
- 4.6 Two Step Model - First Phase
- 4.7 Two-Step Model - Second Phase
- 4.8 Benefit of Two-Step flow Model
- 4.9 Key Takeaways
- Knowledge Check
Section 5 : Creating a Remarkable Editorial Mission Statement
- 5.1 Introduction
- 5.2 What's In It For Me
- 5.3 Editorial Mission Statements
- 5.4 Create Remarkable Content
- 5.5 Top Global Ad Campaigns
- 5.6 Remarkable Editorial Mission Statement
- 5.7 Key Takeaways
- Knowledge Check
Section 6 : Targeting Customer Intent Instead of Demographics
- 6.1 Introduction
- 6.2 What's In It For Me
- 6.3 Target Intent over Demographic
- 6.4 Target Customers on Mobile Devices
- 6.5 Target Intent on YouTube
- 6.6 Know Your Customers' Intent
- 6.7 Have a Mobile-friendly Website
- 6.8 Video are Preferred Over Text
- 6.9 Key Takeaways
- Knowledge Check
Section 7 : Targeting Key Influencers
- 7.1 Introduction
- 7.2 What's In It For Me
- 7.3 Importance Of Influencer Marketing
- 7.4 Process Of Augmenting With Influencers
- 7.5 Case Study—Orange France
- 7.6 Key Takeaways
- Knowledge Check
Section 8 : Producing Help, Hub, and Hero Content Consistently
- 8.1 Introduction
- 8.2 What's In It For Me
- 8.3 Help Content
- 8.4 Hub Content
- 8.5 Hero Content
- 8.6 Key Takeaways
- Knowledge Check
Section 9 : Producing Engaging Content More Frequently
- 9.1 Introduction
- 9.2 What's In It For Me
- 9.3 Producing Engaging Content
- 9.4 Engagement Through Video and Text
- 9.5 Text Vs Video
- 9.6 What to Seek
- 9.7 Checklist - When to Use Video or Text
- 9.8 Key Takeaways
- Knowledge Check
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
- 10.1 Introduction
- 10.2 What's In It For Me
- 10.3 B2C and B2B Content Marketing Tactics—Usage
- 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
- 10.5 Email Newsletters
- 10.6 In-person Events
- 10.7 Illustrations/Photos
- 10.8 Social Media content
- 10.9 Infographics
- 10.10 Videos—B2C
- 10.11 Videos—B2B
- 10.12 Online Presentations
- 10.13 Microsites
- 10.14 Website Articles
- 10.15 Blogs
- 10.16 Webinars
- 10.17 Case Studies
- 10.18 Mobile Apps
- 10.19 Print Magazines
- 10.20 Digital Magazines
- 10.21 Books
- 10.22 Podcasts
- 10.23 White Papers
- 10.24 Research Reports
- 10.25 E-Books
- 10.26 Branded Content Tools
- 10.27 Virtual Conferences
- 10.28 Key Takeaways
- Knowledge Check
Section 11 : Building Successful B2C and B2B Social Media Platforms
- 11.1 Introduction
- 11.2 What's In It For Me
- 11.3 Social Media Platforms
- 11.4 Facebook
- 11.5 LinkedIn
- 11.6 YouTube
- 11.7 YouTube - Create Great Content
- 11.8 YouTube - Develop a Programming Strategy
- 11.9 Twitter
- 11.10 Key Takeaways
- Knowledge Check
Section 12 : Helping Customers find the Information They Seek
- 12.1 Introduction
- 12.2 What's In It For Me
- 12.3 Optimizing Your Content For Your Web Site
- 12.4 Creating A Google-friendly Web Site
- 12.5 Optimizing Web Pages For Keywords
- 12.6 Optimizing Video Content
- 12.7 Micro-moments
- 12.8 Key Takeaways
- Knowledge Check
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
- 13.1 Introduction
- 13.2 What's In It For Me
- 13.3 Influencing the Influencers
- 13.4 Schmooze Optimization
- 13.5 Nurture Key Relationships
- 13.6 Example - WineWorld
- 13.7 Four Key Influencers
- 13.8 Engaging Digital Presence
- 13.9 Keys to Success
- 13.10 Work together with influencers
- 13.11 GE with influential YouTube creators
- 13.12 Creations in support with GE
- 13.13 Key Takeaways
- Knowledge Check
Section 14 : Measuring Content Effectiveness
- 14.1 Introduction
- 14.2 What's In It For Me
- 14.3 Sales and Sales Lead Quality
- 14.4 Touchpoints in the Customer Journey
- 14.5 Turning Touchpoints into Quality Leads or Sales
- 14.6 Focus on the Right Metrics
- 14.7 Value Your Best Customer
- 14.8 Attribute Value Across the Journey
- 14.9 Prove Marketing Impact
- 14.10 Key Takeaways
- Knowledge Check
Section 15 : Measuring Return on Marketing Investment
- 15.1 Introduction
- 15.2 What's In It For Me
- 15.3 Return on Marketing Investment
- 15.4 The Power of the Press Release
- 15.5 Test A - ROMI Revisited
- 15.6 Test B - Impact of a Budget Cut
- 15.7 Test C - Impact of Using Multimedia
- 15.8 Key Takeaways
- Knowledge Check
Section 16 : Improving by Experimenting With New Initiatives
- 16.1 Introduction
- 16.2 What's In It For Me
- 16.3 Creating Engaging Content
- 16.4 What is Effective and What is Not
- 16.5 Key Takeaways
- Knowledge Check
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
- 17.1 Introduction
- 17.2 What's In It For Me
- 17.3 Content Marketing Maturity
- 17.4 Get Value from Editorial Meeting
- 17.5 Content Marketing in Organizations
- 17.6 Content Marketing with SEO and Social Media
- 17.7 Leverage Paid Advertising
- 17.8 Sophisticated Content Marketers
- 17.9 Analytics Tips
- 17.10 Key Takeaways
- Knowledge Check
Section 18 : Content Marketing in the Foreseeable Future
- 18.1 Introduction
- 18.2 What's In It For Me
- 18.3 Content Marketing Forecast
- 18.4 Impact on Content Marketing Strategy
- 18.5 Video Sharing Platforms—Audience Segments
- 18.006 Video Sharing Platforms - Content Genres
- 18.7 YouTube vs Facebook
- 18.8 YouTube Best Practices—Part A
- 18.9 YouTube Best Practices—Part B
- 18.10 Virtual Reality
- 18.11 Facebook Best Practices
- 18.12 Instagram and Twitter Best Practices
- 18.13 Key Takeaways
- Knowledge Check
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics
- 1.001 Introduction to Digital Analytics
- Knowledge Check
Section 2 : Building Blocks
- 2.001 Introduction to Building Blocks
- 2.002 Building Blocks -Google Analytics
- Knowledge Check
Section 3 : Fundamentals of Digital Analytics
- 3.001 Digital Analytics
- 3.002 Digital Analytics Maturity Model
- 3.003 Using the Digital Analytics Maturity Model
- 3.004 The Three Heads of Online Analytics
- Knowledge Check
Section 4 : Business Perspective
- 4.001 The Customer Journey and its Various Approaches
- 4.002 Designing for Persuasion
- 4.003 Defining Business Goals
- 4.004 Key Performance Indicators
- Knowledge Check
Section 5 : Methodology - Lean Six Sigma
- 5.001 Introduction to the Analysis Perspective
- 5.002 Lean Six Sigma Principles -Define and Measure
- 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
- Knowledge Check
Section 6 : Data Analysis Fundamentals
- 6.001 Data Analysis Fundamentals
- Knowledge Check
Section 7 : Analysis Perspective Providing Insights
- 7.001 Analysis Perspective Providing Insights
- 7.002 Expressing Exactitude or a Sense of Scale
- Knowledge Check
Section 8 : Enabling Capabilities
- 8.001 Tag Management System
- 8.002 Vendor Selection
- 8.003 Qualitative Data
- 8.004 Competitive Intelligence and Other Tools
- Knowledge Check
Section 9 : Managing Analytics
- 9.001 Introduction to Managing Analytics
- 9.002 RACI Matrix
- 9.003 Agile Management
- Knowledge Check
Section 10 : Audience
- 10.001 Audience
- Knowledge Check
Section 11 : Acquisition
- 11.001 Acquisition
- 11.002 Campaign Tracking
- 11.003 Google Analytics Standard Channels
- 11.004 Marketing Automation and Growth Hacking
- Knowledge Check
Section 12 : Behavior
- 12.001 Behavior
- 12.002 Customer Engagement
- Knowledge Check
Section 13 : Conversions and Onboarding
- 1 Conversions Funnel
- 2 Experimentation and Testing
- 3 Conversion Scenarios
- 4 Attributions
- Knowledge Check
Section 14 : Retention and Expansion
- 14.001 Retention and Expansion
- 14.002 Expansion Scenarios
- Knowledge Check
Section 15 : Advocacy
- 15.001 Advocacy
- 15.002 Facebook and LinkedIn Insight
- Knowledge Check
Section 16 : Privacy and Ethics
- 16.001 Privacy and Ethics
- Knowledge Check
Section 17 : Wrapping Up
- 17.001 Wrapping Up