- Measure click-through percentage and drop-off percentage through the sign-up flow
- Remove unnecessary friction from the sign-up process
- Propose experiments to run using the action, outcome, theory framework
- Apply the ICE framework to prioritize experiments
Online
1 Month
₹ 15,979
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Learning efforts
10 Hours Per Week
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Course overview
The Activation and Retention Strategy course focuses on various types of strategies to read the customer's need and intention for molding the pricing and quality of the product and services to build customer loyalty and deliver the best possible experience to the targeted customers.
The Activation and Retention Strategy syllabus covers growth and acquisition strategy to merge or acquire similar businesses for the purpose of mutual benefit and measure the growth of customer engagement by applying different types of acquisition strategies. The courses include various models for customer activation and optimization of performance.
The Activation and Retention Strategy certification course teaches different types of effective monetization model which attracts and satisfies the needs of the customer, the strategy contains observation of various data and metrics to study the consumer behaviour and plan best pricing model which suits the customer to satisfy the needs of the customer and channelise the repurchase of product and services.
The highlights
- Online self-paced learning
- Projects from top tier companies
- Flexible Learning
- Technical mentorship support
- Additional educational resources
Program offerings
- Real world project
- 1 month learning
- Student forum
Course and certificate fees
Fees information
Course | Fee |
Activation and Retention Strategy | Rs. 15,979 (Including 18% GST) |
The Activation and Retention Strategy Fee must be paid Rs. 15,979 including 18% GST Charges.
certificate availability
certificate providing authority
Eligibility criteria
To Enroll in the Activation and Retention Strategy online certification, there are no eligibility criteria, Students and working professionals from any background can join, but in order to get success in this program, product management experience is recommended with additional knowledge of data analytics and spreadsheet tools.
Certification Qualifying Details
Candidates will have to complete their projects assigned to them based on the course learning in order to qualify for the completion certificate of the Activation and Retention strategy programme.
What you will learn
After completing this Activation and Retention Strategy Certification course, Candidates will be able to :
- Analyze Growth
- Design Product strategy
- Manage Product
- Design Monetization Model
Who it is for
Students and working professionals seeking their career in product management and Growth product management can join this course.
Admission details
Step 1. For detailed information about the Activation and Retention Strategy course, visit the course page by following the link below :
https://www.udacity.com/course/activation-and-retention-strategy--nd037-2.
Step 2. Click on the ‘Enroll in Course’ button at the bottom of the page.
Step 3. If you have any discount coupons, Apply the coupon on the checkout page.
Step 4. Click on the ‘Continue with checkout’ button.
Step 5. Enter the Payment Method with billing Address.
Step 6. Click on the complete order button.
Step 7. Pay with Card/UPI/Net Banking/Wallet.
Filling the form
There is no Application form for getting admission to the Activation and Retention Strategy training course, however, candidates will have to log in to their respective accounts using their credentials which are sent to candidates' registered email ID and mobile number. Candidates must upload their self-attested required documents and resume.
The syllabus
Optimizing the Signup Flow
Defining the Activation Funnel
- Identify if the setup, aha, and habit moment and metric lead the user to long-term activation.
- Calculate the number and percentage of users activated through the funnel
- Conduct different segment analysis to determine which type of audience performs well through the activation funnel
Conducting a Retention Cohort Analysis
- Increase engagement via use-case, frequency, intensity, and feature adoption
- Determine casual, core and power users
- Create a retention chart to view average retention per cohort over time
Analyzing Impacts of Churn Rate across the Business
- Map different lifecycle state of users: resurrected, retained, dormant, and active users
- Calculate Lifetime Value (LTV) based on Churn Rate of user base
- Propose experiments to improve activation and retention to control churn
Evaluation process
There is no such written or MCQ examination for the Activation and Retention certification program, candidates must ensure to have completed their in-course assessments and projects in order to complete their certification course.
How it helps
- Online Learning
- Real-time community support
- Unlimited feedback on Projects works
- Personalised review from project reviewers
- Technical mentor support
- Flexible custom study plan
Instructors
Mr Shiv Patel
Senior product manager
Freelancer
FAQs
The Estimated duration of the Activation and Retention strategy tutorial is 1 month.
There are no eligibility criteria to enroll in the Activation and Retention strategy online training, candidates from any background can join this training.
Basic Analytical skills such as operating Arithmetic functions in Excel, spreadsheet and performing statistical Analysis is recommended for Activation and Retention strategy courses for beginners.
There are varieties of job roles available after completing Activation and Retention strategy training online, such as Product Lead, Product Director, Product Manager, Development Product Manager and many more.