- Introduction
- Goal Of The Course
- What you get from the course
Online
₹ 639 3,499
Quick facts
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Medium of instructions
English
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Introduction
Rules Of Web Copy
- Rule N1:Not Another Ad
- Rule N2: Scannable Copy
- How Inviting Is Your Website?
- Rule N3: Emotions Sell
- Rule N4: Writing Style
Your Audience
- Knowing Your Audience
- Step 1 and 2
- Step 3
Blueprint For Writing Web Copy
- Element 1: Bonuses
- Element 2: Closing
Crafting Your Web Copy
- USP
- Irresistible Offer
- Headline
- Checklist
Email Marketing
- Capture Their Email Addresses
- Soap Opera Sequence: part 1
- Soap Opera Sequence: part 2
Psychology Behind Web Copy
- The Zeigarnik Effect
- Reframing
- Sell the sizzle, not the steak
- Subliminal Messages
- Reframing
"Stickiness" Of Your Website
- Sales process Part 1
- Sales process Part 2
- Sales process Part 3
- Sales process Part 4
Other Marketing Communications
- How to write articles
- How to write newsletters
- How to write online ads
B2B Marketing
- Difference Between B2C and B2B Markets
- Business First
- Dealing with few decision makers
Driving Traffic To Your Website
- Types Of Traffic
Bonus
- Free Stuff
- Specials - bonus lecture
Instructors
Ms Lana King
Instructor
Udemy