- Introduction
- What are Simple Products?
- The Wrong Way to Start Creating Your First New Product
- What is the worst way to launch a new business?
- How to Pivot When Things Go Wrong
- What does it mean to "pivot" in business?
- How to Get Back on Your Feet When You Fall Down
- What is a good way to get back on your feet once you have fallen down?
- When is the right time to pivot?
- What does it mean to be persistent?
- How to Study A Product Category to Create a New Product
- What is an attribute?
- Simple Ways to Test Your New Idea or Product
- What does positioning mean in marketing strategy?
Online
₹ 449 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Getting Started
Elementary Market Research
- How to Find Out If Your Product Is Any Good
- What is the key question to ask to find out if people will buy your product?
- Why You Need to Look for What Is Wrong With Your Big Idea
- Which one of these four steps should you not take first to develop your new prod
- Simple Market Research to Get You Started
- What is the definition of a consumable in marketing?
- How Attribute Listing Helps You Create New Products
- What is the purpose of attribute shifting?
- A Fun Game That Makes A Point About Bad Products
- Another Simple Way to Test Your Idea
- If you talk to family and friends about your product idea, what is one thing to
How to Challenge Your Thinking
- Be Clear About Your Product's Features and Benefits
- Which of these does not fit the definition of a benefit?
- Match Your Product's Benefits with the Right Prospects
- What is your main goal in writing and testing benefit statements?
- How to Use the Benefit Equation to Generate Ideas for New Products
- What is the new way to generate ideas for products that you learned in this less
- How the Three Circles of Pain Help You Judge Your Ideas
- Which one of the following is not a factor in creating a perfect storm of pain?
- How Engaging the Senses Helps You Create Desirable Products
- Which one of the following is a sensory attribute?
- How Unique Form Can Differentiate Your Product and Make it Stand Out
- Which of the following is not a benefit generated by unique form?
How to Make Your Product Sell by Satisfying "Human Needs"
- How Understanding Human Needs Helps You Create More Marketable Products
- What level of Maslow's Hierarchy fits the act of creation or invention?
- How to Position Your Product According to Human Needs
- More Positioning Your Product Based on Human Needs
- How to Discover a Problem and Design a Solution
- How to Use Simulation Scenarios to Help Design Your Product
- Pitching a Product to Appeal to Your Prospect's Human Needs
Your Product's Final Evaluation Checklist
- Introduction to Your Final Product Evaluation
- Q-1 Does Your Product Solve a Problem People Care About?
- Q-2. Do You Know How You Will Sell Your Product?
- Q-3. Does Your Product Fit Into an Existing Product Category?
- Q-4. Does Your Product Offer a Good Value?
- Q-5. Can You Get Intellectual Property to Protect Your Product?
- Q-6. Are Your Profit Margins High Enough to Be Profitable?
- Q-7 Can You Make Prototype to Test for Safety and Function?
- Q-8. Is Your Product Consumable or a One-Time Purchase?
- Q-9. Can Your Product Be Easily Manufactured?
- Q-10. Does Your Packaging Communicate Features and Benefits?
- Q-11. Can You Measure Your Product's True Sales Potential?
- Lesson 39: Q-12. Are You Fully Committed to Marketing Your Product?
- Congratulations! You Completed This Course. You Are on Your Way!
Instructors
Mr Dennis Green
Entrepreneur
Freelancer