- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
- Course Content PPT notes
Online
₹ 449 799
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course and certificate fees
Fees information
₹ 449 ₹799
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction to Retail Management Basics
Types of Retail store and Trading area
- Types of retail store based on format
- Types of retail store based on trading area
- Reilly's Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Course content PPT notes
Omnichannel and e-commerce
- Webrooming vs Showrooming
- Multichannel and Omnichannel strategy
Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
- Case study PDF notes
Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency and Monetary (RFM) analysis
- RFM Analysis Excel Exercise
- Market Basket Analysis
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Store layout and design
- Customer Life time Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- Goal of Store Design
- Store Layout Excel Exercise
- CRM, Market basket PPT Notes
Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
- Retail Finance Content PPT Notes
Category and Inventory Management
- Introduction to Category Management
- ROI and GMROI
- ABC Analysis for Inventory Management
- ABC analysis Assignment
E-commerce and D2C brands
- D2C (Direct to consumer) Business Model
- Private labels and white labels
- How to start your own Private Label
- PDF notes of this section