- What Change Are You Trying To Make?
- Who Are You Trying To Change?
- What Promise Are You Making?
Online
₹ 7,900
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 7,900
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
Empathy And Positioning
- Empathy Is At The Heart Of Marketing
- Postioning (Pat 1)
- Positioning (Part 2)
- Positioning (Part 3)
- Positioning Example (Chocolate)
Using A Bigger Canvas
- What Do People Want?
- Always Be Testing
- If You Had To Charge 10x
- Market Research And Its Perils
Smallest Viable Market
- Worldviews And Personas
- Why Don't People Choose You?
- People Like Us (Do Things Like This)
Tension, Trust And Forward Motion
- Trust And Tension
- Status Roles
- Dreams And Desires
- What We Want (And How We Get It)
Plans, Words And Some Tactics
- The Modern Marketing Plan
- What's A Brand? A Logo?
Pricing And Awareness
- Pricing As A Marketing Tool
- And What About 'Free'?
- (Good) Marketing Doesn't Cost Anything
Reciprocity And Stories
- Reciprocity
- Storytelling (Part 1) A Shorthand
- Storytelling (Part 2) Symbols
- Storytelling (Part 3) Reminders
- The Purple Cow
Master Class: A Host Of Tactics And Insights
- Pr Vs. Publicity
- Permission Marketing
- Tribes
- Inverting The First Rule Of Fight Club
- Unleashing The Ideavirus
- Rogers' Curve Of Adoption
- Crossing The Chasm (The Flaw In Rogers' Curve)
- The Long Tail
- Understanding The Funnel
- Mindfulness In Marketing
- Brand Or Direct Marketing?
- Spending Money On Direct Or Brand
- Frequency
- Your Elevator Pitch
- Naming And Semiotics
Wrapping Up
- Forward Motion And Impresarios, Part 1
- Forward Motion Part 2
- Behavioral Economics
More Materials
- (And) A Case Study