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Online
₹ 449 3,399
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 449 ₹3,399
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
Things To Consider Before You Begin
- A Couple of Caveats
- Before Starting A PR Initiative Consider These Questions
Building and Leveraging Relationship
- The First Secret Of Successful PR
- What Journalists Want
- What To Do If You Have No Pre-Existing Relationships
Cold Outreach
- Cold Outreach
- Which Journalists Should You Reach Out To?
- Getting To Know The Reporters
- Telling A Compelling Story
- Making Your Story Newsworthy
- Creating A Press Kit
- The Pitch
- The Perfect Pitch Template
- How To Craft Perfect Subject Lines
- A Secret Weapon To Help You Follow Up Like A Pro
- What Not To Do
- Cold Outreach Wrapup (With Examples)
After The Pitch
- After The Pitch
- How To Handle Negative Publicity
Making Reporters Come To You
- How To Make Reporters Come To You
- What Makes Reporters Cover Some Companies Over Others
- How To Make Yourself Accessible To Reporters
- How To Be Newsworthy
- Making Reporters Notice You
Wrapping Up
- A Secret Weapon To Help You Get Press Coverage In Record Time
- Wrapup