- Publicity course welcome and what to expect from the course
Online
₹ 449 2,299
Quick facts
particular | details |
---|---|
Medium of instructions
English
|
Mode of Delivery
Video and Text Based
|
Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Course introduction: Watch this first to understand what you get from the course
Introduction and publicity fundamentals
- How publicity can help you establish yourself as an expert in your domain
Your publicity story to stand out and grab attention
- Worksheet, Example & Exercise: How to make your business an attractive story
- 10 ways to make your business immediately more newsworthy
- Example of a plumber who got publicity by being unique
Reverse publicity method
- Reverse Publicity Method: Can be used on day 1 & get influencers to promote you
- How to use your blog to get publicity and position yourself as an authority
- How to get noteworthy guests on your show
- How publicity will help your SEO and to get your site to rank in Google
Press clubs to network with journalists
- What are press clubs? And how to join press clubs
- Walkthrough of how to find press clubs and press associations in your area
Actionable strategies you can start implementing today
- New! How to be successful in getting publicity on HARO: step by step
- Hashtags to get publicity
- Publicity from events - tapping into existing audiences
- Publicity from events - creating your own event series from scratch
Press release writing and sending out - good for unique and compelling companies
- Press release section introduction
- What are press releases for?
- Starting to write the press release with the title
- Additional press release headline examples
- Subtitle for your press release
- Writing the press release as a story and to add keywords
- Finishing the press release with bio and contact sections
- Another press release example
- If journalists copy and paste your press release, how will it impact your SEO?
- Example for a book release
- Example of PLR licensing service press release
- Submitting the press release
- 20 websites to promote press releases
- Press release results
- SEO for your press release
- Press release exercise
- Press release exercise - answer
- Press release title exercise
- Press release title exercise - answer
- Press release quiz
Publicity stunts
- How to use publicity stunts to get publicity
- Worksheet: Publicity stunts for your business
Publicity for a book or book launch
- How to get publicity for a book
Case study of how one CEO got millions of visitors from free publicity
- Case study of how one CEO got millions of visitors from free publicity
How to get interviewed on radio shows and podcasts
- RadioGuestList section introduction
- How to check out the emails
- How to craft your pitch to radio show and podcast hosts
- Pitch template and example
- Edited podcaster or radio show pitch example
- Ways to strengthen your pitch
- Your promotional asset
- How and what to talk about on the shows to sell your products
- How to get 50-100% more radio or podcast interviews
- How to get a HUGE number of radio shows, podcast and even TV appearances
- Another similar service to boost your potential reach
- Podcast and radio show publicity quiz
One place to put all your important pages and share
- One place to put all your important pages and share
How you can start a show for branding and reverse publicity
- Show introduction
- Considering additional benefits and goals for your show
- Advanced content repurposing with strategies that work today & in the future
- Should your show be daily, weekly or monthly?
- Topic coverage: Current or evergreen topics
- Example of a newsy and evergreen topic
- Show monetization
- Deciding on a solo host show or with partners or with guests
- Storytelling for PR and better communicating your brand - introduction
Storytelling for publicity and telling your brand story better
- Introduction to storytelling and persuasion
- Story structure at its basic elements
- Exercise: Let's take a boring story and give it human appeal
- Exercise - let's build a story from scratch
- Introduction to show-don't-tell for great imagery and persuasion
- Show, don't tell in a job interview to help the interviewer see you at your best
- More practice for show, don't tell
- Show, don't tell - in creative writing and poetry
- Corporate brand story
- The case study story - one of the most effective tools for businesses & media
- Personal story for an interview or at work
- Tell a great first-impression story
Hiring and outsourcing for publicity
- What is a publicist and how does a publicist work
- When to hire a publicity or PR company
- Strategy for hiring freelancers to help you with publicity & what doesn't work
Creating a professional LinkedIn profile
- Introduction to this section
- LinkedIn as your reputation management on online resume
- Professionally branding your 2 LinkedIn images
- Managing your website listing on your contacts details
- Updating your byline to promote your business or brand you
- How to create a nice summary for your LinkedIn profile
- LinkedIn endorsements and recommendations
- Fast way to get recommendations
- Experience, publications, and other important sections of your LinkedIn profile
- Five hundred contacts and managing your connection requests
- Company page for branding and SEO citation
- Participating in LinkedIn groups
- Your LinkedIn feed
Conclusion and further resources
- Course conclusion quiz
- Course certificate: How to get it if you need it
- We are nearing the end of the course
- Bonus lecture: Next steps
Instructors
Mr Alex Genadinik
Entrepreneur
Udemy
Other Bachelors