get app
    Download Careers360 App

    Press Coverage, Publicity & Public Relations For Branding

    BY
    Udemy

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 2999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Course introduction: Watch this first to understand what you get from the course

    • Publicity course welcome and what to expect from the course

    Introduction and publicity fundamentals

    • How publicity can help you establish yourself as an expert in your domain

    Your publicity story to stand out and grab attention

    • Worksheet, Example & Exercise: How to make your business an attractive story
    • 10 ways to make your business immediately more newsworthy
    • Example of a plumber who got publicity by being unique

    Reverse publicity method

    • Reverse Publicity Method: Can be used on day 1 & get influencers to promote you
    • How to use your blog to get publicity and position yourself as an authority
    • How to get noteworthy guests on your show
    • How publicity will help your SEO and to get your site to rank in Google

    Press clubs to network with journalists

    • What are press clubs? And how to join press clubs
    • Walkthrough of how to find press clubs and press associations in your area

    Actionable strategies you can start implementing today

    • New! How to be successful in getting publicity on HARO: step by step
    • Hashtags to get publicity
    • Publicity from events - tapping into existing audiences
    • Publicity from events - creating your own event series from scratch

    Press release writing and sending out - good for unique and compelling companies

    • Press release section introduction
    • What are press releases for?
    • Starting to write the press release with the title
    • Additional press release headline examples
    • Subtitle for your press release
    • Writing the press release as a story and to add keywords
    • Finishing the press release with bio and contact sections
    • Another press release example
    • If journalists copy and paste your press release, how will it impact your SEO?
    • Example for a book release
    • Example of PLR licensing service press release
    • Submitting the press release
    • 20 websites to promote press releases
    • Press release results
    • SEO for your press release
    • Press release exercise
    • Press release exercise - answer
    • Press release title exercise
    • Press release title exercise - answer
    • Press release quiz

    Publicity stunts

    • How to use publicity stunts to get publicity
    • Worksheet: Publicity stunts for your business

    Publicity for a book or book launch

    • How to get publicity for a book

    Case study of how one CEO got millions of visitors from free publicity

    • Case study of how one CEO got millions of visitors from free publicity

    How to get interviewed on radio shows and podcasts

    • RadioGuestList section introduction
    • How to check out the emails
    • How to craft your pitch to radio show and podcast hosts
    • Pitch template and example
    • Edited podcaster or radio show pitch example
    • Ways to strengthen your pitch
    • Your promotional asset
    • How and what to talk about on the shows to sell your products
    • How to get 50-100% more radio or podcast interviews
    • How to get a HUGE number of radio shows, podcast and even TV appearances
    • Another similar service to boost your potential reach
    • Podcast and radio show publicity quiz

    One place to put all your important pages and share

    • One place to put all your important pages and share

    How you can start a show for branding and reverse publicity

    • Show introduction
    • Considering additional benefits and goals for your show
    • Advanced content repurposing with strategies that work today & in the future
    • Should your show be daily, weekly or monthly?
    • Topic coverage: Current or evergreen topics
    • Example of a newsy and evergreen topic
    • Show monetization
    • Deciding on a solo host show or with partners or with guests
    • Storytelling for PR and better communicating your brand - introduction

    Storytelling for publicity and telling your brand story better

    • Introduction to storytelling and persuasion
    • Story structure at its basic elements
    • Exercise: Let's take a boring story and give it human appeal
    • Exercise - let's build a story from scratch
    • Introduction to show-don't-tell for great imagery and persuasion
    • Show, don't tell in a job interview to help the interviewer see you at your best
    • More practice for show, don't tell
    • Show, don't tell - in creative writing and poetry
    • Corporate brand story
    • The case study story - one of the most effective tools for businesses & media
    • Personal story for an interview or at work
    • Tell a great first-impression story

    Hiring and outsourcing for publicity

    • What is a publicist and how does a publicist work
    • When to hire a publicity or PR company
    • Strategy for hiring freelancers to help you with publicity & what doesn't work

    Creating a professional LinkedIn profile

    • Introduction to this section
    • LinkedIn as your reputation management on online resume
    • Professionally branding your 2 LinkedIn images
    • Managing your website listing on your contacts details
    • Updating your byline to promote your business or brand you
    • How to create a nice summary for your LinkedIn profile
    • LinkedIn endorsements and recommendations
    • Fast way to get recommendations
    • Experience, publications, and other important sections of your LinkedIn profile
    • Five hundred contacts and managing your connection requests
    • Company page for branding and SEO citation
    • Participating in LinkedIn groups
    • Your LinkedIn feed

    Conclusion and further resources

    • Course conclusion quiz
    • Course certificate: How to get it if you need it
    • We are nearing the end of the course
    • Bonus lecture: Next steps

    Instructors

    Mr Alex Genadinik

    Mr Alex Genadinik
    Entrepreneur
    Udemy

    Other Bachelors

    Trending Courses

    Digital Marketing Courses Fashion Design Courses Data Science Courses Interior Design Courses Graphic Designing Courses Cyber Security Courses Nursing Courses Tally Courses Data Analysis Courses Web Designing Courses Artificial Intelligence Courses Ethical Hacking Courses Free Digital Marketing Courses And certifications Free Artificial Intelligence Courses And Certifications Free Data Analysis Courses And Certifications Free Cyber Security Courses And Certifications Free Data Science Courses And Certifications Free Cloud Computing Courses And Certifications Free Python Courses And Certifications Free Fashion And Textiles Courses And Certifications Free Graphic Designing Courses And Certifications Free Web Designing Courses And Certifications

    Popular Courses

    General Management Courses Public Health Courses Teaching and Education Courses Financial Management Courses Web Development Courses Mathematics Courses Cyber Security Courses Programming Courses Data Science Courses Digital Marketing Courses Law Courses Mechanical Engineering Courses Explore all courses

    Popular Platforms

    upGrad Courses Udemy Courses Edx Courses Swayam Courses Coursera Courses NPTEL Courses Futurelearn Courses Mindmajix Technologies Courses Vskills Courses IIT Kharagpur Courses Emeritus Courses IIT Kanpur Courses Explore all platforms

    Learn more about the Courses

    10 Reasons to Enrol Yourself in a Digital Marketing Course 8 Must-Have Skills for AWS Cloud Architects Planning to Upskill Yourself? Enrol for a Program in Data Science 25+ Tips for Improving Your Graphic Design Skills Top Universities in India Offering Cyber Security Courses 15+ Courses for Learning Data Mining How to Make a Career in the Field of Artificial Intelligence Top 10 Benefits Of Holding A Certification In Business Intelligence Which are the best certification courses for Photography in India A Beginner's Guide to Pursue Python Programming Want to Pursue a Career in Blockchain Technology? Here is all that you need to Know How Entrepreneurs Can Use Machine Learning to Make their Business Successful? The Scope of Artificial Intelligence in India Top 10 Online Courses for Travel Lovers 10 Best Certification Courses After Hospital and Healthcare Management
    Providers
    Close
    Download Careers360 App
    All this at the convenience of your phone

    • Regular Exam Updates

    • Best College Recommendations

    • College & Rank predictors

    • Detailed Books and Sample Papers

    • Question and Answers

    google play
    students
    400M+ Students
    Colleges
    36K+ Colleges
    Exams
    500+ Exams
    eBooks
    3K+ eBooks
    Certification
    16K+ Certifications
    mobile