- [Welcome] Client Social Media Pitch and Structure for Business and Government
- This Site: Social Media Strategy Example Workbook, Discussions and Subtitles
- Download the Social Media Strategy WORKBOOK for Business and Government
- Local Government Social Media Strategy & Social Media Framework for Government
- [Choose]: Select a Social Media Pitch/Brief/Request from an Organisation
- What IS a Social Media Strategy? vs a Facebook Campaign?
Online
₹ 4,999
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 4,999
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
About Social Media Strategy for Corporate Government Social Media Managers
Social media : Purpose vs Values
- [Theory]: Purpose and Values in Online Communities
- [Practical]: Purpose & Values - Social Media Strategy case studies
- [Homework]: Purpose and Values
Market Segment and Avatar Communications
- [Theory] : The Big Questions on Avatar Communications in Social Media
- Why Avatars: Facebook as a Focus Group & Engagement
- [Example]: Creating your Client Persona or Avatar for Social Media Branding
- [Practical]: Case Study of How Many Facebook Pages and Which Tribes?
- [Homework]: Fill in Avatar psychographics sheet
- [Resources] Links to Buyer Persona and Avatar Tools
Social Spaces and Which Platforms?
- [Theory]: Which Social Media Platform? Content, Hub Distribution spoke networks
- [Practical]: Social Media Press Release Room Integration
- [Homework]: which customer, which platform?
- Social Spaces and Platforms
Identifying Personal Brand Gamification
- [Theory]: Identify online community members and their roles
- [Practical]: explore examples of how customers have taken on Roles
- [Homework]: Create a Table of Roles
Engagement Lifecycle Strategies
- [Theory]: Engagement Lifecycle strategies
- [Practical]: Investigate case studies using engagement lifecycle principles
- [Homework]: Write an engagement strategy in 500 words
Key Influencers, Bloggers, Twitterati Strategy
- [Theory]: How to Build Relationships with Social Media Key Influencers
- [Practical]: How to Engage with Social Media Key Influencers
- [Homework]: Evaluating your Social Media Key Influencer Strategy
Voice and Etiquette / Behaviour Strategies
- Rules of Engagement: Social Media House Rules for Facebook LinkedIn
- [Theory]: Creating Your Social Media Voice and Managing Behaviours
- [Practical]: Which Social Media Voice? Corporate, Personal, Social....
- [Homework]: Choosing a Facebook Voice and Found Social Media Content
Social Media Campaigns and Activities
- [Theory]: The 5 Steps of a Social Media Campaign Framework
- [Practical]: Social Media Monitoring Panels
- [Homework]: Work on ONE of the 5 steps of a social media campaign
RITUALS : Creating a Conversation Diary
- [Theory]: Knowing Your Audience's Rituals and Rites of Passage
- [Practical]: Creating a Conversation Diary and Content Calendar (Spreadsheet)
- [Homework]: Your Social Media Conversation Diary
Finish and Wrap
- BONUS: Examples, Research Papers & Resources on Social Media
- Thank you for joining me
- EXTRA Social Media COURSES & Hiring Laurel Papworth