- Welcome
- What is Marketing?
- Course Overview
- Download your workbook
Online
₹ 449 2,999
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Welcome
What Business Are We In?
- Introduction
- Are You Product or Market Led?
- Understanding the Product Lifecycle
- Identifying High Performing Products and Creating More!
- Calculating Your Relative Market Share
- What Threatens Your Market?
- Predicting Future Events
- Defining Your Competitors
- How to do a Competitor Analysis
- What Did You Learn?
Understanding Our Customers
- Introduction
- How Fragmented is Your Market?
- Determining Strategic Future
Success Factors and Competitive Advantage
- Introduction
- SWOT Matrix
- Critical Success Factors
- Porter's Competitive Advantage
Building A Strategy
- Introduction
- Segmentation and Product Positioning
- Is Your Market as Attractive as You Think?
- The 4 Ps
- Mastering Price - Strategies and Tactics for maximum profits
- Summing up with SWOT
- What Did You Learn?
Communicate to your Market
- Introduction
- Why do your customers buy, and should you invest in a brand?
Wrap Up
- Thank You
- Next Steps
- How To Get Your Certificate
Instructors
Mr Chris Croft
Management Trainer
Freelancer