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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics.

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. Moreover, the training has also been approved by the AICTE.

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid.

The Highlights

Sample YouTube lecture for a brief understanding of the course
Eight-week course
In-course tests for improved conceptual clarity
E-certification available
Course contents taught in English
Training provided by IIT Kharagpur
No minimum requirements
AICTE approved FDP course
The domain of marketing and management studies
Undergraduate/postgraduate level course

Programme Offerings

Sample YouTube lecture
Undergraduate/Postgraduate level course
Eight-Week Course
Domain of marketing and management studies
In-course tests
Improved conceptual clarity
AICTE approved FDP course
E-certification available
No minimum requirements

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Kharagpur

The Consumer Behaviour fee is Rs 1,000 for all those who wish to obtain a certification. Otherwise, the course is free to audit.

Consumer Behaviour course fee structure

Course	Fees
Consumer Behaviour	Rs. 1,000

Eligibility Criteria

Consumer Behaviour training does not have any prerequisites. Students from any discipline are welcome to join the course.

Certification Qualifying Details

Candidates seeking to receive the certification for Ultrafast laser spectroscopy online course must first register themselves by filling out the online registration form available on the website and take the proctored examination at any of the designated Swayam exam centres. Every candidate has to pay an examination fee of Rs 1000.

What you will learn

Marketing skills

Upon completing the Consumer Behaviour online program, students can be certain about developing strong conceptual clarity in the following areas:

Attitude formation
Consumer perception
Theories of motivation
Consumerism
Concept of family
Consumer Involvement
Family life-cycle
VALSTM typology
Buyer behavior
Modeling buyer behavior

Who it is for

Consumer Behaviour certification course is ideal for everybody who is interested in learning about consumer behavior and buyer mentality, irrespective of their discipline.

Admission Details

Step-: I Candidates can simply click on the link mentioned here: https://onlinecourses.nptel.ac.in/noc21_mg20/preview to land on the Consumer Behaviour course page.
Step-: II Upon reaching the course page, just tap on the ‘Sign-In/Register' button to begin the enrolment process.
Step-: III You should now login to the portal by either using your old login credentials or creating new ones. Alternatively, you can also use your socials (Google, Facebook, or Microsoft) to login to the account.
Step-: IV Post logging in, enter your personal and academic details in the form that follows, and you are good to go.
Step-: V You can now have uninterrupted access to the course contents.

Application Details

Apart from the basic details of name, phone number, email address, educational qualifications, etc., for the registration, the Consumer Behaviour online course does not mandate the applicants to fill any other additional forms.

The Syllabus

Evaluation process

The registration form for the course will be released on the Swayam website. Students will be informed when the form URLs are available. Candidates can secure a seat in the exam by completing the registration form and paying the required fee.

Swayam conducts the exam in two sessions – the afternoon slot from 2 PM to 5 PM and the morning session from 9 AM to 12 PM.