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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Understanding Consumers course is a three days executive course, which is being offered by Indian Institute of Management Tiruchirappalli (IIM Trichy). This Understanding Consumers course is designed to provide participants with a comprehensive understanding of consumer behavior and the tools necessary to analyze and interpret consumer data effectively.
Led by esteemed faculty members Prof. Hari Sreekumar and Prof. Ramendra Pratap Singh, this course combines theoretical knowledge with practical applications. The participants will engage in lectures, case studies, and interactive sessions to explore various aspects of consumer psychology, brand perception, and market research methodologies. This Understanding Consumers course is ideal for early to mid-career managers involved in marketing, sales, product development, or any role that requires a deep understanding of consumer needs and behaviors.
The Highlights
- 3-day programme
- Expert faculty
- Case studies
- Comprehensive course materials provided
- Certificate of completion from IIM Trichy
Programme Offerings
- Case Studies
- Expert Faculty
- Certificate from IIM Trichy
- Comprehensive curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Trichy |
The fees for the Understanding Consumers course is :
Fees components | Amount |
Programme fees | Rs. 39,000/- + GST |
What you will learn
The participants will delve into the fundamentals of consumer behavior, exploring how individuals perceive, learn, and make decisions. This Understanding Consumers course will cover techniques to influence consumer attitudes and the role of brand personality in shaping consumer preferences. By understanding these psychological aspects, participants can develop more effective marketing strategies that resonate with their target audience.
This Understanding Consumers course also emphasizes practical skills in market research, introducing both qualitative and quantitative methods to gather and analyze consumer data. Through hands-on activities and case studies, participants will learn to apply these tools to real-world scenarios, enabling them to make data-driven decisions that enhance customer satisfaction and business performance.
Who it is for
The target audience for the Understanding Consumers course includes:
The Syllabus
- How consumers perceive and learn
- How marketers can influence consumer attitudes
- Brands and brand personality
- Behavioral economic perspectives on consumer decision-making
- Qualitative methods to understand consumers
- Quantitative methods to understand consumers